A data profile of the people who buy, follow and care about Wikipedia in Spain — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 5,534,382 people in Spain.
The average Wikipedia fan in Spain is 46.8 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include YouTube, Televisions, Humour, with strongest over-indexing on YouTube (2.19× the country average).
Demographically, the Wikipedia audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Wikipedia fan in Spain is balanced, around 46.8 years old, with strong Community Orientation tendencies and a notable affinity for YouTube.
The key figures that characterise the Wikipedia profile in Spain.
52.3% are female, 47.7% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 46.8 |
| Estimated audience size | 5,534,382 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Wikipedia audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
Where the Wikipedia audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~300K | 1.34× | |
| 02 | Galicia | ~300K | 1.22× | |
| 03 | Castile and León | ~300K | 1.12× | |
| 04 | Navarre | ~70K | 1.06× | |
| 05 | Aragon | ~200K | 1.05× | |
| 06 | Castilla-La Mancha | ~200K | 1.04× | |
| 07 | La Rioja | ~40K | 1.02× | |
| 08 | Comunidad Valenciana | ~600K | 0.98× | |
| 09 | Andalusia | ~1M | 0.96× | |
| 10 | Community of Madrid | ~900K | 0.95× | |
| 11 | Principality of Asturias | ~100K | 0.95× | |
| 12 | Catalonia | ~900K | 0.94× | |
| 13 | Region of Murcia | ~200K | 0.93× | |
| 14 | Extremadura | ~100K | 0.88× | |
| 15 | Balearic Islands | ~100K | 0.87× | |
| 16 | Canary Islands | ~200K | 0.85× | |
| 17 | Cantabria | ~60K | 0.83× |
The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YouTube | Movies & TV | 2.19× | ||
| 02 | IBEX 35 | Business & Career | 2.13× | ||
| 03 | Communication | Technology & Electronics | 2.10× | ||
| 04 | Humour | Literature | 2.04× | ||
| 05 | Employment | Business & Career | 2.02× | ||
| 06 | X | Internet & Social Media | 2.00× | ||
| 07 | Society | Politics & Society | 1.97× | ||
| 08 | Comedy movies | Movies & TV | 1.94× | ||
| 09 | Philosophy | Business & Career | 1.93× | ||
| 10 | Spanish language | Politics & Society | 1.92× | ||
| 11 | Televisions | Technology & Electronics | 1.90× | ||
| 12 | Footwear | Fashion & Accessoires | 1.85× | ||
| 13 | Hotels | Travel & Leisure | 1.84× | ||
| 14 | TV | Movies & TV | 1.82× | ||
| 15 | Monarchy | Politics & Society | 1.82× | ||
| 16 | Mobile phones | Technology & Electronics | 1.81× | ||
| 17 | Software | Technology & Electronics | 1.79× | ||
| 18 | Magazines | Literature | 1.76× | ||
| 19 | Social network | Internet & Social Media | 1.71× | ||
| 20 | Shoes | Fashion & Accessoires | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.52× | |
| Creativity | OPEN | 1.46× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Urban Lifestyle | OPEN | 0.94× | |
| Sports Activity | POWER | 0.95× |
Wikipedia has an estimated audience of 5,534,382 people in Spain, concentrated in Andalusia and Catalonia.
52.3% of Wikipedia fans are female, 47.7% are male, with an average age of 46.8 years.
Wikipedia fans show strongest brand affinity for YouTube (2.19×), Televisions (1.9×), and Humour (2.04×) over the country average.
Wikipedia fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~900K), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Wikipedia itself, the audience over-indexes on Televisions (1.9×), Humour (2.04×), Spanish language (1.92×), and Comedy movies (1.94×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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