Wikipedia Audience in Spain
Wikipedia has an estimated audience of 5,517,601 people in Spain. 52.3% are female, 47.7% are male, average age 46.8. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: YouTube, Televisions, Humour, Spanish language, Comedy movies.
The average Wikipedia fan in Spain is 46.8 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include YouTube, Televisions, Humour, with strongest over-indexing on YouTube (2.19× the country average). Demographically, the Wikipedia audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Wikipedia fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 46.8 |
| Estimated audience size | 5,517,601 |
Audience persona
The typical Wikipedia fan in Spain is balanced, around 46.8 years old, with strong Need for Security tendencies and a notable affinity for YouTube.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,161,236 | 0.96× |
| Catalonia | 1,049,456 | 0.94× |
| Community of Madrid | 986,569 | 0.95× |
| Comunidad Valenciana | 680,492 | 0.98× |
| Galicia | 352,193 | 1.22× |
| Basque Autonomous Country | 309,591 | 1.34× |
| Castile and León | 300,693 | 1.12× |
| Canary Islands | 261,594 | 0.85× |
| Castilla-La Mancha | 260,548 | 1.04× |
| Region of Murcia | 196,642 | 0.93× |
| Aragon | 171,053 | 1.05× |
| Balearic Islands | 149,319 | 0.86× |
| Principality of Asturias | 138,184 | 0.95× |
| Extremadura | 116,863 | 0.88× |
| Navarre | 81,954 | 1.06× |
| Cantabria | 63,621 | 0.82× |
| La Rioja | 40,830 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| YouTube | 2.19× | Movies & TV |
| Televisions | 1.9× | Technology & Electronics |
| Humour | 2.04× | Literature |
| Spanish language | 1.92× | Politics & Society |
| Comedy movies | 1.94× | Movies & TV |
| X | 2× | Internet & Social Media |
| Magazines | 1.76× | Literature |
| Communication | 2.1× | Technology & Electronics |
| Footwear | 1.85× | Fashion & Accessoires |
| Hotels | 1.84× | Travel & Leisure |
| Philosophy | 1.93× | Business & Career |
| Software | 1.79× | Technology & Electronics |
| Shoes | 1.64× | Fashion & Accessoires |
| Mobile phones | 1.81× | Technology & Electronics |
| IBEX 35 | 2.13× | Business & Career |
| Social network | 1.71× | Internet & Social Media |
| Society | 1.97× | Politics & Society |
| TV | 1.82× | Movies & TV |
| Employment | 2.02× | Business & Career |
| Monarchy | 1.82× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.65 |
| Patriotism | CONSERVATISM | 2.58 |
| Spirituality | BALANCE | 2.07 |
| Convenience Orientation | PREMIUM | 1.85 |
| Community Orientation | OPEN | 1.8 |
| Urban Lifestyle | OPEN | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Germany | 6.9% |
| India | 4.9% |
See Wikipedia audiences in other countries
More Internet & Social Media audiences in Spain
- Instagram (17,700,445)
- YouTube (16,483,180)
- TikTok (16,200,545)
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
Frequently asked questions
How many fans does Wikipedia have in Spain?
Wikipedia has an estimated audience of 5,517,601 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Wikipedia fans?
52.3% of Wikipedia fans are female, 47.7% are male, with an average age of 46.8 years.
Which brands do Wikipedia fans like most?
Wikipedia fans show strongest brand affinity for YouTube (2.19×), Televisions (1.9×), and Humour (2.04×) over the country average.
Where do Wikipedia fans live in Spain?
Wikipedia fans in Spain are most concentrated in Andalusia (reach 1,161,236), Catalonia (reach 1,049,456), and Community of Madrid (reach 986,569). These three regions account for the largest share of the active audience.
What other brands do Wikipedia fans also like?
Beyond Wikipedia itself, the audience over-indexes on Televisions (1.9×), Humour (2.04×), Spanish language (1.92×), and Comedy movies (1.94×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.