TV Audience in Spain
TV has an estimated audience of 13,338,095 people in Spain. Top brand affinities: Aldi, TripAdvisor, MSN, Iberia (airline), Brico Dépôt.
Top brand affinities include Aldi, TripAdvisor, MSN, with strongest over-indexing on Aldi (2.41× the country average).
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of TV fans
| Metric | Value |
|---|---|
| Estimated audience size | 13,338,095 |
Audience persona
The typical TV fan in Spain shows strong Community Orientation tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 2.41× | Shopping |
| TripAdvisor | 2.97× | Travel & Leisure |
| MSN | 2.59× | News |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Brico Dépôt | 2.64× | Shopping |
| 1.72× | Internet & Social Media | |
| Movistar | 1.91× | Technology & Electronics |
| CAC 40 | 2.16× | Business & Career |
| Stradivarius | 1.82× | Shopping |
| Formentera | 4.24× | Travel & Leisure |
| Conforama | 2.25× | Home & Garden |
| Girona | 2.31× | Sports |
| Kundalini yoga | 3.49× | Health |
| Orange | 2.05× | Technology & Electronics |
| Mapfre | 1.84× | Business & Career |
| Dentistry | 2.56× | Business & Career |
| Catering | 3.4× | Food & Beverages |
| Wikipedia | 1.76× | Internet & Social Media |
| Wedding dress | 2.24× | Fashion & Accessoires |
| Sarah Jessica Parker | 3.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.11 |
| Social Media Usage | JOY | 1.05 |
| Early Adopter Mentality | POWER | 1.04 |
| Need for Security | CONSERVATISM | 1.04 |
| Family Orientation | CONSERVATISM | 0.97 |
| Sustainability | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
See TV audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.