TV Audience in Mexico

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TV has an estimated audience of 15,329,285 people in Mexico. Top regions: Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities: Mobile payment, Puma, Anti-aging cream, MSN, Catholic Church.

TV fans in Mexico are concentrated in Distrito Federal, with strong brand affinity for Mobile payment. The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities include Mobile payment, Puma, Anti-aging cream, with strongest over-indexing on Mobile payment (5.93× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster

Demographics of TV fans

Demographic split for TV audience in Mexico
MetricValue
Estimated audience size15,329,285

Audience persona

The typical TV fan in Mexico shows strong Design Affinity tendencies and a notable affinity for Mobile payment.

Top regions in Mexico

Top regions ranked by reach for TV in Mexico
RegionReachAffinity
Distrito Federal2,733,1571.36×
State of Mexico2,574,6841.22×
Veracruz (state)1,743,1141.93×
Jalisco1,416,5351.25×
Puebla986,6241.21×
Nuevo Leon840,2680.91×
Guanajuato809,6051.12×
Michoacan de Ocampo565,9101.07×
Chiapas552,0591.2×
Guerrero550,7481.42×
Yucatan511,4921.61×
Baja California424,1060.67×
Hidalgo321,2650.86×
Chihuahua319,6940.6×
Morelos293,1031.1×
Coahuila de Zaragoza284,0060.62×
Nayarit135,4490.91×
Aguascalientes133,9550.69×
Tlaxcala127,8040.73×
Durango122,3320.58×
Zacatecas119,6710.62×
Campeche115,2640.99×
Colima73,7350.75×
Baja California Sur72,6050.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TV audience
BrandAffinityCategory
Mobile payment5.93×Business & Career
Puma2.76×Fashion & Accessoires
Anti-aging cream3.68×Beauty & Wellness
MSN2.54×News
Catholic Church2.14×Politics & Society
Pedro Pascal2.53×Movies & TV
Local news4.84×News
Stone Island20×Fashion & Accessoires
Fast food1.55×Food & Beverages
Art jewelry2.96×Fashion & Accessoires
Single malt whisky7.12×Food & Beverages
Skin care2.07×Beauty & Wellness
Sarcasm2.26×Politics & Society
Banana2.04×Food & Beverages
Game consoles1.71×Technology & Electronics
George Clooney5.84×Movies & TV
Travel agency2.16×Travel & Leisure
Do it yourself (DIY)1.58×Home & Garden
Nightlife2.1×Arts & Culture
Streetwear2.35×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TV audience
TraitClusterScore
Design AffinityPREMIUM2.73
Luxury OrientationPREMIUM2.36
Quality AwarenessPREMIUM2.1
Family OrientationCONSERVATISM2.02
Price SensitivityPREMIUM1.85
Career OrientationPOWER1.76

Worldwide distribution

Worldwide audience distribution share by country for TV
CountryShare
United States21.4%
India7.6%
United Kingdom4.0%

See TV audiences in other countries

More Lifestyle cluster audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.