TV Audience in Mexico

TV has an estimated audience of 15,329,285 people in Mexico. Top regions: Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.

TV fans in Mexico are concentrated in Distrito Federal, with strong brand affinity for Shopping and fashion. The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (340.7× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster

Demographics of TV fans

Demographic split for TV audience in Mexico
MetricValue
Estimated audience size15,329,285

Audience persona

The typical TV fan in Mexico shows strong Spirituality tendencies and a notable affinity for Shopping and fashion.

TV fans by region: top regions in Mexico

Top regions ranked by reach for TV in Mexico
RegionReachAffinity
Distrito Federal~2.5M1.35×
State of Mexico~2.5M1.22×
Veracruz (state)~1.5M1.92×
Jalisco~1.5M1.25×
Puebla~1M1.21×
Nuevo Leon~800K0.92×
Guanajuato~800K1.11×
Michoacan de Ocampo~600K1.06×
Chiapas~500K1.19×
Guerrero~500K1.39×
Yucatan~500K1.59×
Baja California~400K0.68×
Chihuahua~300K0.63×
Hidalgo~300K0.87×
Coahuila de Zaragoza~300K0.64×
Morelos~300K1.1×
Aguascalientes~100K0.72×
Nayarit~100K0.92×
Durango~100K0.64×
Tlaxcala~100K0.76×
Zacatecas~100K0.68×
Campeche~100K0.99×
Baja California Sur~80K0.66×
Colima~80K0.79×

Top brand affinities of TV fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TV audience
BrandAffinityCategory
Shopping and fashion340.7×Shopping
Costa Rica520.11×Travel & Leisure
Game consoles188.37×Technology & Electronics
Catholic Church132.56×Politics & Society
Mobile game81.2×Games
Sarcasm92.44×Politics & Society
Travel agency85.47×Travel & Leisure
Exfoliation (cosmetology)155.24×Beauty & Wellness
Banana63.37×Food & Beverages
Valentine's Day114.69×Kids & Family
El País59.88×News
Broadcasting of sports events79.65×Movies & TV
Dentistry55.23×Business & Career
Daily Horoscope543.48×Internet & Social Media
Sexology41.28×Kids & Family
Freeware32.56×Technology & Electronics
Pilsner56.98×Food & Beverages
Multi-level marketing45.35×Business & Career
Love & Sex44.21×Kids & Family
Breastfeeding36.05×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TV audience
TraitClusterScore
SpiritualityBALANCE27.2
TravellingTHRILL22.3
Urban LifestyleOPEN3.81
Design AffinityPREMIUM2.64
Career OrientationPOWER2.5
Risk AppetiteTHRILL2.45

Worldwide distribution

Worldwide audience distribution share by country for TV
CountryShare
United States21.4%
India7.6%
United Kingdom4.0%

See TV audiences in other countries

More Lifestyle cluster audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.