A data profile of the people who buy, follow and care about TV in Mexico — modelled from more than twelve digital signal sources. TV has an estimated audience of 15,329,285 people in Mexico.
TV fans in Mexico are concentrated in Distrito Federal, with strong brand affinity for Shopping and fashion.
The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (340.7× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical TV fan in Mexico shows strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the TV profile in Mexico.
| Metric | Value |
|---|---|
| Estimated audience size | 15,329,285 |
of the worldwide TV audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
Where the TV audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veracruz (state) | ~1.5M | 1.92× | |
| 02 | Yucatan | ~500K | 1.59× | |
| 03 | Guerrero | ~500K | 1.39× | |
| 04 | Distrito Federal | ~2.5M | 1.35× | |
| 05 | Jalisco | ~1.5M | 1.25× | |
| 06 | State of Mexico | ~2.5M | 1.22× | |
| 07 | Puebla | ~1M | 1.21× | |
| 08 | Chiapas | ~500K | 1.19× | |
| 09 | Guanajuato | ~800K | 1.11× | |
| 10 | Morelos | ~300K | 1.10× | |
| 11 | Michoacan de Ocampo | ~600K | 1.06× | |
| 12 | Campeche | ~100K | 0.99× | |
| 13 | Nuevo Leon | ~800K | 0.92× | |
| 14 | Nayarit | ~100K | 0.92× | |
| 15 | Hidalgo | ~300K | 0.87× | |
| 16 | Colima | ~80K | 0.79× | |
| 17 | Tlaxcala | ~100K | 0.76× | |
| 18 | Aguascalientes | ~100K | 0.72× | |
| 19 | Baja California | ~400K | 0.68× | |
| 20 | Zacatecas | ~100K | 0.68× | |
| 21 | Baja California Sur | ~80K | 0.66× | |
| 22 | Coahuila de Zaragoza | ~300K | 0.64× | |
| 23 | Durango | ~100K | 0.64× | |
| 24 | Chihuahua | ~300K | 0.63× |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 543.48× | ||
| 02 | Costa Rica | Travel & Leisure | 520.11× | ||
| 03 | Shopping and fashion | Shopping | 340.70× | ||
| 04 | Game consoles | Technology & Electronics | 188.37× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 155.24× | ||
| 06 | Catholic Church | Politics & Society | 132.56× | ||
| 07 | Valentine's Day | Kids & Family | 114.69× | ||
| 08 | Sarcasm | Politics & Society | 92.44× | ||
| 09 | Travel agency | Travel & Leisure | 85.47× | ||
| 10 | Mobile game | Games | 81.20× | ||
| 11 | Broadcasting of sports events | Movies & TV | 79.65× | ||
| 12 | Banana | Food & Beverages | 63.37× | ||
| 13 | El País | News | 59.88× | ||
| 14 | Pilsner | Food & Beverages | 56.98× | ||
| 15 | Dentistry | Business & Career | 55.23× | ||
| 16 | Multi-level marketing | Business & Career | 45.35× | ||
| 17 | Love & Sex | Kids & Family | 44.21× | ||
| 18 | Sexology | Kids & Family | 41.28× | ||
| 19 | Breastfeeding | Kids & Family | 36.05× | ||
| 20 | Freeware | Technology & Electronics | 32.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 27.20× | |
| Travelling | THRILL | 22.30× | |
| Urban Lifestyle | OPEN | 3.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Tradition | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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