TV Audience in Canada
TV has an estimated audience of 13,769,523 people in Canada. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Innovation, Tabloid (newspaper format), Virtual reality, Emmy Award.
TV fans in Canada are concentrated in Ontario, with strong brand affinity for Real property. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Innovation, Tabloid (newspaper format), with strongest over-indexing on Real property (1.66× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of TV fans
| Metric | Value |
|---|---|
| Estimated audience size | 13,769,523 |
Audience persona
The typical TV fan in Canada shows strong Extroversion tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 7,053,224 | 1.22× |
| Quebec | 3,909,560 | 1.19× |
| British Columbia | 1,933,559 | 0.94× |
| Alberta | 1,773,544 | 1.04× |
| Manitoba | 582,957 | 1.13× |
| Saskatchewan | 417,777 | 0.96× |
| Nova Scotia | 398,203 | 0.97× |
| New Brunswick | 325,303 | 1.02× |
| Newfoundland and Labrador | 166,431 | 0.79× |
| Prince Edward Island | 55,045 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.66× | Home & Garden |
| Innovation | 1.69× | Business & Career |
| Tabloid (newspaper format) | 1.97× | Literature |
| Virtual reality | 1.92× | Technology & Electronics |
| Emmy Award | 1.97× | Movies & TV |
| Rotten Tomatoes | 1.93× | Movies & TV |
| Hypermarket | 1.55× | Shopping |
| Bored Panda | 1.7× | Internet & Social Media |
| Qatar Airways | 1.5× | Travel & Leisure |
| Malcolm in the Middle | 1.9× | Movies & TV |
| Coca-Cola | 1.52× | Food & Beverages |
| Nobel Peace Prize | 1.97× | Politics & Society |
| Minions (film) | 1.58× | Movies & TV |
| James Bond | 1.56× | Movies & TV |
| Car club | 1.52× | Cars & Mobility |
| Peugeot | 1.71× | Cars & Mobility |
| Duvet | 1.7× | Home & Garden |
| Freddie Highmore | 1.61× | Movies & TV |
| Nu metal | 1.69× | Music & Radio |
| Hulk Hogan | 1.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.13 |
| Urban Lifestyle | OPEN | 1.12 |
| Early Adopter Mentality | POWER | 1.1 |
| Convenience Orientation | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.07 |
| Sustainability | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
See TV audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.