A data profile of the people who buy, follow and care about TV in Canada — modelled from more than twelve digital signal sources. TV has an estimated audience of 13,769,523 people in Canada.
TV fans in Canada are concentrated in Ontario, with strong brand affinity for Real property.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Innovation, Tabloid (newspaper format), with strongest over-indexing on Real property (1.66× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical TV fan in Canada shows strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the TV profile in Canada.
| Metric | Value |
|---|---|
| Estimated audience size | 13,769,523 |
of the worldwide TV audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
Where the TV audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~7M | 1.22× | |
| 02 | Quebec | ~4M | 1.19× | |
| 03 | Manitoba | ~600K | 1.13× | |
| 04 | Alberta | ~2M | 1.04× | |
| 05 | New Brunswick | ~300K | 1.02× | |
| 06 | Nova Scotia | ~400K | 0.97× | |
| 07 | Saskatchewan | ~400K | 0.96× | |
| 08 | British Columbia | ~2M | 0.94× | |
| 09 | Prince Edward Island | ~60K | 0.81× | |
| 10 | Newfoundland and Labrador | ~200K | 0.79× |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabloid (newspaper format) | Literature | 1.97× | ||
| 02 | Emmy Award | Movies & TV | 1.97× | ||
| 03 | Nobel Peace Prize | Politics & Society | 1.97× | ||
| 04 | Rotten Tomatoes | Movies & TV | 1.93× | ||
| 05 | Virtual reality | Technology & Electronics | 1.92× | ||
| 06 | Malcolm in the Middle | Movies & TV | 1.90× | ||
| 07 | Peugeot | Cars & Mobility | 1.71× | ||
| 08 | Bored Panda | Internet & Social Media | 1.70× | ||
| 09 | Duvet | Home & Garden | 1.70× | ||
| 10 | Innovation | Business & Career | 1.69× | ||
| 11 | Nu metal | Music & Radio | 1.69× | ||
| 12 | Hulk Hogan | Sports | 1.69× | ||
| 13 | Real property | Home & Garden | 1.66× | ||
| 14 | Freddie Highmore | Movies & TV | 1.61× | ||
| 15 | Minions (film) | Movies & TV | 1.58× | ||
| 16 | James Bond | Movies & TV | 1.56× | ||
| 17 | Hypermarket | Shopping | 1.55× | ||
| 18 | Coca-Cola | Food & Beverages | 1.52× | ||
| 19 | Car club | Cars & Mobility | 1.52× | ||
| 20 | Qatar Airways | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.13× | |
| Urban Lifestyle | OPEN | 1.12× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| DIY Mentality | THRILL | 0.86× | |
| Mindfulness | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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