Rascasse Audience Intelligence

Emmy Award Audience in United States

Emmy Award has an estimated audience of 13.3M people in United States.

#2among Award in United States#31among events in United States#176in Movies & TV

The average Emmy Award fan in United States is 46.7 years old, more female, and lives primarily in California.

By number of fans, Emmy Award ranks #2 among the 122 objects in Award in United States — 244.5× the group median.

Its fans are 5.6 years older than the group average of 41.1.

Compared with the other 121 objects in Award, Emmy Award fans stand out for their interest in Dateline, Matthew Rhys and Perry Mason (TV series).

Interest is seasonal: January, July and September account for 58% of the year's searches, May is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Dateline, Matthew Rhys, Perry Mason (TV series), with strongest over-indexing on Dateline (17.88× the country average).

Demographically, the Emmy Award audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Community Orientation, Individualism.

The typical Emmy Award fan in United States is more female, around 46.7 years old, with strong Community Orientation tendencies and a notable affinity for Dateline.

Category: Movies & TV · Type: Event · Subtype: Award

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
13.3M
in United States
Gender
57.1%♀
42.9% male
Age
46.7
average years
Country rank
#2689
among all objects in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Emmy Award fans

57.1% are female, 42.9% are male, average age 46.7.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Emmy Award audience in United States
MetricValue
Female57.1%
Male42.9%
Average age46.7
Estimated audience size13.3M
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Emmy Award audience in United States
Age bracketShare%
16-247%
25-3413%
35-4418%
45-5425%
55+36%
Fig. 04

Worldwide distribution

58.0%

of the worldwide Emmy Award audience comes from United States.

Worldwide audience distribution share by country for Emmy Award
CountryShare
United States58.0%
United Kingdom5.9%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Emmy Award fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K2.05×
02New York~1.5M1.58×
03Massachusetts~400K1.53×
04California~2M1.40×
05Connecticut~200K1.37×
06Illinois~600K1.22×
07New Jersey~400K1.21×
08Washington~400K1.17×
09Pennsylvania~600K1.16×
10Maryland~300K1.16×
11Vermont~30K1.16×
12Oregon~200K1.14×
13Minnesota~300K1.12×
14Maine~60K1.12×
15Rhode Island~50K1.12×
16Colorado~200K1.09×
17New Hampshire~60K1.08×
18Virginia~400K1.07×
19Wisconsin~200K1.01×
20Georgia~400K0.99×
21Missouri~200K0.99×
22Indiana~300K0.98×
23Ohio~500K0.97×
24North Carolina~400K0.96×
25Delaware~40K0.96×
26Michigan~400K0.95×
27Tennessee~300K0.94×
28Utah~100K0.94×
29Kentucky~200K0.93×
30Kansas~100K0.93×
31Iowa~100K0.90×
32Montana~40K0.89×
33Hawaii~50K0.87×
34Florida~700K0.86×
35Arizona~300K0.85×
36Nebraska~70K0.85×
37North Dakota~30K0.85×
38Louisiana~200K0.84×
39Nevada~100K0.84×
40South Dakota~30K0.84×
41Alaska~20K0.83×
42South Carolina~200K0.82×
43Oklahoma~100K0.82×
44Texas~700K0.80×
45Idaho~60K0.80×
46Arkansas~90K0.79×
47Alabama~200K0.78×
48West Virginia~50K0.76×
49Mississippi~90K0.74×
50New Mexico~60K0.73×
Fig. 06

Affinity by region

Affinity by region — Emmy Award, United States
0.73×1.00×2.05×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Emmy Award audience vs. the country average
#·InterestCategoryAffinity×
01DatelineMovies & TV17.88×
02Matthew RhysMovies & TV17.70×
03Perry Mason (TV series)Movies & TV15.70×
04Holland TaylorMovies & TV13.35×
05Maya RudolphMovies & TV10.80×
06DW NewsMovies & TV9.50×
07Daniel LevyMovies & TV8.06×
08Mo RoccaMovies & TV7.06×
09Claire DanesMovies & TV6.02×
10Ana de ArmasMovies & TV3.88×
11Drudge ReportNews3.41×
12Lindsey GrahamPolitics & Society2.96×
13Psychology TodayHealth2.58×
14WikipediaInternet & Social Media2.41×
15Melania TrumpPolitics & Society2.14×
16Rock musicMusic & Radio1.87×
17NatureHome & Garden1.74×
18BooksLiterature1.65×
19Joe BidenPolitics & Society1.62×
20CNNNews1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Emmy Award audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Emmy Award audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.61×
IndividualismJOY1.41×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Emmy Award audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
Luxury OrientationPREMIUM0.83×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Emmy Award over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/emmy-award-67479” · Methodology