Rascasse Audience Intelligence

Dateline Audience in United States

A data profile of the people who buy, follow and care about Dateline in United States — modelled from more than twelve digital signal sources. Dateline has an estimated audience of 960,197 people in United States.

#5among News in United States#1935among Movie / TV Show / Series in United States#4447in Movies & TV

The average Dateline fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Emmy Award, True crime, Donald Trump, with strongest over-indexing on Emmy Award (17.88× the country average).

Demographically, the Dateline audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dateline fan in United States is more female, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Emmy Award.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: News

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dateline profile in United States.

Audience size
960K
in United States
Gender
64.2%♀
35.8% male
Age
43.6
average years
Country rank
#24339
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dateline viewers

64.2% are female, 35.8% are male, average age 43.6.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Dateline audience in United States
MetricValue
Female64.2%
Male35.8%
Average age43.6
Estimated audience size960,197
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Dateline audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3917%
40-4925%
50+31%
Fig. 04

Worldwide distribution

44.1%

of the worldwide Dateline audience comes from United States.

Worldwide audience distribution share by country for Dateline
CountryShare
United States44.1%
Saudi Arabia40.4%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dateline audience in United States is strongest.

Fig. 05

Top regions by affinity

Dateline fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~5K1.48×
02Idaho~8K1.42×
03Iowa~10K1.40×
04Montana~4K1.40×
05Alaska~3K1.40×
06North Dakota~3K1.38×
07Minnesota~20K1.26×
08Missouri~20K1.23×
09West Virginia~6K1.19×
10Kentucky~20K1.17×
11New Mexico~6K1.16×
12Oregon~10K1.10×
13Utah~10K1.09×
14Maine~4K1.09×
15Wisconsin~20K1.07×
16Alabama~20K1.06×
17Ohio~30K1.04×
18Michigan~30K1.03×
19Mississippi~9K1.03×
20Tennessee~20K1.02×
21Indiana~20K1.02×
22South Dakota~3K1.02×
23Oklahoma~10K1.00×
24Vermont~2K1.00×
25Colorado~20K0.99×
26South Carolina~20K0.99×
27Arizona~20K0.98×
28Washington~20K0.98×
29Nebraska~5K0.98×
30Kansas~8K0.97×
31Massachusetts~20K0.95×
32Arkansas~8K0.95×
33North Carolina~30K0.93×
34New Hampshire~4K0.89×
35Louisiana~10K0.87×
36Hawaii~4K0.86×
37Pennsylvania~30K0.85×
38Illinois~30K0.81×
39Virginia~20K0.81×
40Texas~70K0.80×
41Connecticut~9K0.80×
42Maryland~10K0.79×
43Florida~60K0.77×
44California~90K0.76×
45Georgia~30K0.76×
46Nevada~8K0.76×
47Washington, District of Columbia~2K0.73×
48Delaware~2K0.73×
49New York~40K0.72×
50New Jersey~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Dateline, United States
0.62×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dateline audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dateline audience
#·InterestCategoryAffinity×
01Emmy AwardMovies & TV17.88×
02AmwayHealth13.73×
03True crimeMovies & TV5.26×
04RokuMovies & TV5.21×
05HBOMovies & TV2.58×
06RedditInternet & Social Media2.57×
07Horror moviesMovies & TV2.39×
08T-MobileTechnology & Electronics2.19×
09CNNMovies & TV2.07×
10Donald TrumpPolitics & Society2.03×
11Breaking newsMovies & TV2.03×
12SmartphonesTechnology & Electronics1.95×
13BeerFood & Beverages1.95×
14EBayShopping1.89×
15American footballSports1.79×
16XInternet & Social Media1.78×
17Home improvementHome & Garden1.76×
18WalmartShopping1.76×
19Alcoholic beveragesFood & Beverages1.74×
20CookingFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dateline audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dateline audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.76×
Social Media UsageJOY1.50×
IndividualismJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dateline audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
Luxury OrientationPREMIUM0.53×
Family OrientationCONSERVATISM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dateline have in United States?

Dateline has an estimated audience of 960,197 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dateline viewers?

64.2% of Dateline fans are female, 35.8% are male, with an average age of 43.6 years.

03

Which brands do Dateline fans like most?

Dateline fans show strongest brand affinity for Emmy Award (17.88×), True crime (5.26×), and Donald Trump (2.03×) over the country average.

04

Where do Dateline fans live in United States?

Dateline fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Dateline fans also like?

Beyond Dateline itself, the audience over-indexes on True crime (5.26×), Donald Trump (2.03×), Roku (5.21×), and Reddit (2.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Dateline audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dateline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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