Dateline Audience in United States

Dateline logo

Dateline has an estimated audience of 1,067,586 people in United States. 64.2% are female, 35.8% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Litter box, IS (Infinite Stratos), Pyrite, Magazine (band), San Gil.

The average Dateline fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Litter box, IS (Infinite Stratos), Pyrite, with strongest over-indexing on Litter box (1.51× the country average). Demographically, the Dateline audience skews more female with an average age of 43.6, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: News

Demographics of Dateline fans

Demographic split for Dateline audience in United States
MetricValue
Female64.2%
Male35.8%
Average age43.6
Estimated audience size1,067,586

Audience persona

The typical Dateline fan in United States is more female, around 43.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for Dateline in United States
RegionReachAffinity
California93,9580.8×
Texas78,4330.85×
Florida57,3720.79×
New York44,2630.74×
Ohio34,7861.06×
North Carolina30,9000.96×
Pennsylvania30,7950.86×
Illinois29,6040.83×
Michigan29,5751.06×
Georgia25,9890.79×
Washington22,5021.05×
Arizona22,2411.02×
Tennessee22,0791.03×
Missouri21,6211.26×
Virginia21,4410.82×
Massachusetts20,7490.99×
Indiana20,7091.06×
Minnesota19,8481.3×
Wisconsin16,8601.05×
New Jersey16,7980.62×
Colorado16,6570.99×
South Carolina16,4911.03×
Alabama15,9911.07×
Kentucky15,2971.14×
Maryland14,3830.78×
Oregon13,7121.12×
Oklahoma12,1181.02×
Louisiana11,7910.86×
Utah11,4131.19×
Iowa10,7951.23×
Idaho8,9441.67×
Connecticut8,6630.81×
Kansas8,4041×
Arkansas8,3860.95×
Mississippi7,9580.9×
Nevada7,8250.76×
New Mexico6,1661.15×
West Virginia5,4981.11×
Nebraska5,1910.97×
Rhode Island4,4061.3×
Montana4,1921.42×
Maine4,0341.05×
New Hampshire3,6570.87×
Hawaii3,4460.75×
North Dakota3,2291.47×
Alaska3,0701.34×
South Dakota2,2970.93×
Washington, District of Columbia2,2180.69×
Delaware2,0310.69×
Vermont1,8060.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dateline audience
BrandAffinityCategory
Litter box1.51×Pets & Animals
IS (Infinite Stratos)1.77×Literature
Pyrite9.17×Business & Career
Magazine (band)2.02×Music & Radio
San Gil1.67×Travel & Leisure
Brunello Cucinelli1.65×Fashion & Accessoires
Temple Grandin1.51×Literature
Hays County, Texas1.97×Travel & Leisure
Emilio Estefan2.56×Music & Radio
Biblical inspiration1.51×Politics & Society
Michael Jr. Comedy4.78×Movies & TV
Eyelashes Regrow2.42×Beauty & Wellness
Hattiesburg, Mississippi1.51×Travel & Leisure
Ironmongery1.51×Home & Garden
Chengdu2.77×Travel & Leisure
Jumia2.19×Fashion & Accessoires
Peugeot 3083.04×Cars & Mobility
Creative Machine Embroidery2.34×Home & Garden
Hauptschule1.59×Kids & Family
Iguala1.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dateline audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
Need for SecurityCONSERVATISM1.36
Social Media UsageJOY1.35
Pet OwnershipJOY1.13
ExtroversionTHRILL1.1
SpiritualityBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Dateline
CountryShare
United States46.9%
Saudi Arabia38.4%
Canada4.4%

See Dateline audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Dateline have in United States?

Dateline has an estimated audience of 1,067,586 people in United States, concentrated in California and Texas.

What is the gender split and age of Dateline fans?

64.2% of Dateline fans are female, 35.8% are male, with an average age of 43.6 years.

Which brands do Dateline fans like most?

Dateline fans show strongest brand affinity for Litter box (1.51×), IS (Infinite Stratos) (1.77×), and Pyrite (9.17×) over the country average.

Where do Dateline fans live in United States?

Dateline fans in United States are most concentrated in California (reach 93,958), Texas (reach 78,433), and Florida (reach 57,372). These three regions account for the largest share of the active audience.

What other brands do Dateline fans also like?

Beyond Dateline itself, the audience over-indexes on IS (Infinite Stratos) (1.77×), Pyrite (9.17×), Magazine (band) (2.02×), and San Gil (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dateline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.