Dateline Audience in United States

Dateline has an estimated audience of 1,067,586 people in United States. 64.2% are female, 35.8% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Emmy Award, True crime, Fox News Channel, Roku, Ultimate Fighting Championship.

The average Dateline fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emmy Award, True crime, Fox News Channel, with strongest over-indexing on Emmy Award (9.17× the country average). Demographically, the Dateline audience skews more female with an average age of 43.6, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: News

Demographics of Dateline fans

Demographic split for Dateline audience in United States
MetricValue
Female64.2%
Male35.8%
Average age43.6
Estimated audience size1,067,586

Audience persona

The typical Dateline fan in United States is more female, around 43.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Emmy Award.

Top regions in United States

Top regions ranked by reach for Dateline in United States
RegionReachAffinity
California93,9580.8×
Texas78,4330.85×
Florida57,3720.79×
New York44,2630.74×
Ohio34,7861.06×
North Carolina30,9000.96×
Pennsylvania30,7950.86×
Illinois29,6040.83×
Michigan29,5751.06×
Georgia25,9890.79×
Washington22,5021.05×
Arizona22,2411.02×
Tennessee22,0791.03×
Missouri21,6211.26×
Virginia21,4410.82×
Massachusetts20,7490.99×
Indiana20,7091.06×
Minnesota19,8481.3×
Wisconsin16,8601.05×
New Jersey16,7980.62×
Colorado16,6570.99×
South Carolina16,4911.03×
Alabama15,9911.07×
Kentucky15,2971.14×
Maryland14,3830.78×
Oregon13,7121.12×
Oklahoma12,1181.02×
Louisiana11,7910.86×
Utah11,4131.19×
Iowa10,7951.23×
Idaho8,9441.67×
Connecticut8,6630.81×
Kansas8,4041×
Arkansas8,3860.95×
Mississippi7,9580.9×
Nevada7,8250.76×
New Mexico6,1661.15×
West Virginia5,4981.11×
Nebraska5,1910.97×
Rhode Island4,4061.3×
Montana4,1921.42×
Maine4,0341.05×
New Hampshire3,6570.87×
Hawaii3,4460.75×
North Dakota3,2291.47×
Alaska3,0701.34×
South Dakota2,2970.93×
Washington, District of Columbia2,2180.69×
Delaware2,0310.69×
Vermont1,8060.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dateline audience
BrandAffinityCategory
Emmy Award9.17×Movies & TV
True crime5.77×Movies & TV
Fox News Channel1.8×Movies & TV
Roku4.89×Movies & TV
Ultimate Fighting Championship2.71×Sports
Amway11.61×Health
Singer-songwriter2.06×Music & Radio
Real property2.62×Home & Garden
Reddit1.81×Internet & Social Media
Dollar General1.64×Shopping
Breaking news1.52×Movies & TV
Drudge Report3.04×Sports
Snapchat2.09×Internet & Social Media
HBO1.68×Movies & TV
Boxing2.77×Sports
QuikTrip2.52×Shopping
TMZ1.6×Internet & Social Media
Take-out1.71×Food & Beverages
Musical theatre1.69×Movies & TV
Rick and Morty2.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dateline audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
Need for SecurityCONSERVATISM1.36
Social Media UsageJOY1.35
Pet OwnershipJOY1.13
ExtroversionTHRILL1.1
SpiritualityBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Dateline
CountryShare
United States46.9%
Saudi Arabia38.4%
Canada4.4%

See Dateline audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Dateline have in United States?

Dateline has an estimated audience of 1,067,586 people in United States, concentrated in California and Texas.

What is the gender split and age of Dateline fans?

64.2% of Dateline fans are female, 35.8% are male, with an average age of 43.6 years.

Which brands do Dateline fans like most?

Dateline fans show strongest brand affinity for Emmy Award (9.17×), True crime (5.77×), and Fox News Channel (1.8×) over the country average.

Where do Dateline fans live in United States?

Dateline fans in United States are most concentrated in California (reach 93,958), Texas (reach 78,433), and Florida (reach 57,372). These three regions account for the largest share of the active audience.

What other brands do Dateline fans also like?

Beyond Dateline itself, the audience over-indexes on True crime (5.77×), Fox News Channel (1.8×), Roku (4.89×), and Ultimate Fighting Championship (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dateline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.