Rascasse Audience Intelligence

Emmy Award Audience in United States

A data profile of the people who buy, follow and care about Emmy Award in United States — modelled from more than twelve digital signal sources. Emmy Award has an estimated audience of 17,221,016 people in United States.

#2among Award in United States#28among Event in United States#130in Movies & TV

The average Emmy Award fan in United States is 46.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Matthew Rhys, Lindsey Graham, Maya Rudolph, with strongest over-indexing on Matthew Rhys (17.7× the country average).

Demographically, the Emmy Award audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emmy Award fan in United States is more female, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Matthew Rhys.

Category: Movies & TV · Type: Event · Subtype: Award

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emmy Award profile in United States.

Audience size
17.2M
in United States
Gender
57.1%♀
42.9% male
Age
46.0
average years
Country rank
#1982
Event in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emmy Award fans

57.1% are female, 42.9% are male, average age 46.0.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Emmy Award audience in United States
MetricValue
Female57.1%
Male42.9%
Average age46.0
Estimated audience size17,221,016
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Emmy Award audience in United States
Age bracketShare%
16-197%
20-2913%
30-3918%
40-4925%
50+36%
Fig. 04

Worldwide distribution

58.3%

of the worldwide Emmy Award audience comes from United States.

Worldwide audience distribution share by country for Emmy Award
CountryShare
United States58.3%
United Kingdom5.7%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emmy Award audience in United States is strongest.

Fig. 05

Top regions by affinity

Emmy Award fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K2.05×
02New York~1.5M1.58×
03Massachusetts~500K1.53×
04California~2.5M1.40×
05Connecticut~200K1.37×
06Illinois~700K1.22×
07New Jersey~500K1.21×
08Washington~400K1.17×
09Pennsylvania~700K1.16×
10Maryland~300K1.16×
11Vermont~40K1.16×
12Oregon~200K1.14×
13Minnesota~300K1.12×
14Maine~70K1.12×
15Rhode Island~60K1.12×
16Colorado~300K1.09×
17New Hampshire~70K1.08×
18Virginia~400K1.07×
19Wisconsin~300K1.01×
20Georgia~500K0.99×
21Missouri~300K0.99×
22Indiana~300K0.98×
23Ohio~500K0.97×
24North Carolina~500K0.96×
25Delaware~50K0.96×
26Michigan~400K0.95×
27Tennessee~300K0.94×
28Utah~100K0.94×
29Kentucky~200K0.93×
30Kansas~100K0.93×
31Iowa~100K0.90×
32Montana~40K0.89×
33Hawaii~60K0.87×
34Florida~1M0.86×
35Arizona~300K0.85×
36Nebraska~70K0.85×
37North Dakota~30K0.85×
38Louisiana~200K0.84×
39Nevada~100K0.84×
40South Dakota~30K0.84×
41Alaska~30K0.83×
42South Carolina~200K0.82×
43Oklahoma~200K0.82×
44Texas~1M0.80×
45Idaho~70K0.80×
46Arkansas~100K0.79×
47Alabama~200K0.78×
48West Virginia~60K0.76×
49Mississippi~100K0.74×
50New Mexico~60K0.73×
Fig. 06

Affinity by region

Affinity by region — Emmy Award, United States
0.73×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emmy Award audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emmy Award audience
#·InterestCategoryAffinity×
01DatelineMovies & TV17.88×
02Matthew RhysMovies & TV17.70×
03Perry Mason (TV series)Movies & TV15.70×
04Holland TaylorMovies & TV13.35×
05Maya RudolphMovies & TV10.80×
06Toni ColletteMovies & TV9.14×
07Claire DanesMovies & TV6.02×
08Ana de ArmasMovies & TV3.88×
09The Gilded AgeMovies & TV3.34×
10Lindsey GrahamPolitics & Society2.96×
11Animal Liberation OrchestraMusic & Radio2.96×
12BatmanMovies & TV2.61×
13Psychology TodayHealth2.58×
14WikipediaInternet & Social Media2.41×
15Melania TrumpPolitics & Society2.14×
16MSNNews2.06×
17Mitch McConnellPolitics & Society1.91×
18Rock musicMusic & Radio1.87×
19NatureHome & Garden1.74×
20BooksLiterature1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emmy Award audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emmy Award audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.61×
IndividualismJOY1.41×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emmy Award audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
Luxury OrientationPREMIUM0.83×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emmy Award have in United States?

Emmy Award has an estimated audience of 17,221,016 people in United States, concentrated in California and New York.

02

What is the gender split and age of Emmy Award fans?

57.1% of Emmy Award fans are female, 42.9% are male, with an average age of 46.0 years.

03

Which brands do Emmy Award fans like most?

Emmy Award fans show strongest brand affinity for Matthew Rhys (17.7×), Lindsey Graham (2.96×), and Maya Rudolph (10.8×) over the country average.

04

Where do Emmy Award fans live in United States?

Emmy Award fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Emmy Award fans also like?

Beyond Emmy Award itself, the audience over-indexes on Lindsey Graham (2.96×), Maya Rudolph (10.8×), Rock music (1.87×), and Animal Liberation Orchestra (2.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Award audiences in United States

See Emmy Award audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Emmy Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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