Emmy Award Audience in United States
Emmy Award has an estimated audience of 17,222,339 people in United States. 57.1% are female, 42.9% are male, average age 46.0. Top regions: California, New York, Texas. Top brand affinities: Matthew Rhys, Maya Rudolph, The Gilded Age, Rock music, Friends.
The average Emmy Award fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Matthew Rhys, Maya Rudolph, The Gilded Age, with strongest over-indexing on Matthew Rhys (17.7× the country average). Demographically, the Emmy Award audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Event · Subtype: Award
Demographics of Emmy Award fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 46.0 |
| Estimated audience size | 17,222,339 |
Audience persona
The typical Emmy Award fan in United States is more female, around 46.0 years old, with strong Extroversion tendencies and a notable affinity for Matthew Rhys.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,861,533 | 1.51× |
| New York | 1,670,898 | 1.74× |
| Texas | 1,268,223 | 0.86× |
| Florida | 1,033,673 | 0.89× |
| Illinois | 752,624 | 1.31× |
| Pennsylvania | 682,467 | 1.18× |
| Massachusetts | 560,688 | 1.65× |
| New Jersey | 560,561 | 1.28× |
| Georgia | 542,437 | 1.02× |
| North Carolina | 517,311 | 1× |
| Ohio | 516,438 | 0.97× |
| Virginia | 461,869 | 1.1× |
| Michigan | 427,407 | 0.95× |
| Washington | 413,117 | 1.2× |
| Maryland | 352,729 | 1.19× |
| Tennessee | 323,980 | 0.94× |
| Colorado | 308,241 | 1.14× |
| Arizona | 307,411 | 0.87× |
| Indiana | 304,662 | 0.97× |
| Minnesota | 276,087 | 1.12× |
| Missouri | 274,017 | 0.99× |
| Wisconsin | 256,050 | 0.99× |
| Connecticut | 241,397 | 1.4× |
| Oregon | 229,643 | 1.16× |
| South Carolina | 209,502 | 0.81× |
| Kentucky | 185,912 | 0.86× |
| Louisiana | 182,206 | 0.82× |
| Alabama | 176,792 | 0.73× |
| Oklahoma | 154,957 | 0.81× |
| Nevada | 143,835 | 0.86× |
| Utah | 140,700 | 0.91× |
| Kansas | 125,805 | 0.93× |
| Iowa | 123,958 | 0.87× |
| Washington, District of Columbia | 116,907 | 2.26× |
| Arkansas | 97,353 | 0.69× |
| Mississippi | 90,134 | 0.64× |
| New Hampshire | 69,934 | 1.03× |
| Nebraska | 68,828 | 0.8× |
| Maine | 68,401 | 1.11× |
| Hawaii | 63,869 | 0.86× |
| Idaho | 63,020 | 0.73× |
| Rhode Island | 62,967 | 1.15× |
| New Mexico | 58,457 | 0.68× |
| West Virginia | 51,900 | 0.65× |
| Delaware | 41,679 | 0.88× |
| Vermont | 36,576 | 1.21× |
| Montana | 34,797 | 0.73× |
| Alaska | 25,181 | 0.68× |
| South Dakota | 24,867 | 0.62× |
| North Dakota | 23,613 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matthew Rhys | 17.7× | Movies & TV |
| Maya Rudolph | 10.8× | Movies & TV |
| The Gilded Age | 3.34× | Movies & TV |
| Rock music | 1.87× | Music & Radio |
| Friends | 2× | Movies & TV |
| Dateline | 17.88× | Movies & TV |
| Animal Liberation Orchestra | 2.96× | Music & Radio |
| Nature | 1.74× | Home & Garden |
| Claire Danes | 6.02× | Movies & TV |
| Holland Taylor | 13.35× | Movies & TV |
| Ana de Armas | 3.88× | Movies & TV |
| Batman | 2.61× | Movies & TV |
| Fox News Channel | 1.54× | Movies & TV |
| Wikipedia | 2.41× | Internet & Social Media |
| MSN | 2.06× | News |
| Malin Åkerman | 5.93× | Fashion & Accessoires |
| Perry Mason (TV series) | 15.7× | Movies & TV |
| Books | 1.65× | Literature |
| Sex and the City | 3.23× | Movies & TV |
| Toni Collette | 9.14× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.37 |
| Community Orientation | OPEN | 1.28 |
| Patriotism | CONSERVATISM | 1.28 |
| Sustainability | BALANCE | 1.26 |
| Tradition | CONSERVATISM | 1.15 |
| Spirituality | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.3% |
| United Kingdom | 5.7% |
| Canada | 4.9% |
See Emmy Award audiences in other countries
More Award audiences in United States
- Golden Globe Award (24,985,631)
- Tony Award (10,908,750)
- Academy Award for Best Actor (4,359,121)
- Academy Award for Best Picture (3,040,473)
- Academy Award for Best Actress (3,013,315)
Frequently asked questions
How many fans does Emmy Award have in United States?
Emmy Award has an estimated audience of 17,222,339 people in United States, concentrated in California and New York.
What is the gender split and age of Emmy Award fans?
57.1% of Emmy Award fans are female, 42.9% are male, with an average age of 46.0 years.
Which brands do Emmy Award fans like most?
Emmy Award fans show strongest brand affinity for Matthew Rhys (17.7×), Maya Rudolph (10.8×), and The Gilded Age (3.34×) over the country average.
Where do Emmy Award fans live in United States?
Emmy Award fans in United States are most concentrated in California (reach 2,861,533), New York (reach 1,670,898), and Texas (reach 1,268,223). These three regions account for the largest share of the active audience.
What other brands do Emmy Award fans also like?
Beyond Emmy Award itself, the audience over-indexes on Maya Rudolph (10.8×), The Gilded Age (3.34×), Rock music (1.87×), and Friends (2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Emmy Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.