Rascasse Audience Intelligence

Academy Award for Best Picture Audience in United States

A data profile of the people who buy, follow and care about Academy Award for Best Picture in United States — modelled from more than twelve digital signal sources. Academy Award for Best Picture has an estimated audience of 3,039,007 people in United States.

#5among Award in United States#128among Event in United States#1336in Movies & TV

The average Academy Award for Best Picture fan in United States is 46.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sam Rockwell, Hilary Swank, Mrs. Doubtfire, with strongest over-indexing on Sam Rockwell (27.43× the country average).

Demographically, the Academy Award for Best Picture audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Academy Award for Best Picture fan in United States is more female, around 46.8 years old, with strong Patriotism tendencies and a notable affinity for Sam Rockwell.

Category: Movies & TV · Type: Event · Subtype: Award

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Academy Award for Best Picture profile in United States.

Audience size
3M
in United States
Gender
56.9%♀
43.1% male
Age
46.8
average years
Country rank
#10190
Event in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Academy Award for Best Picture fans

56.9% are female, 43.1% are male, average age 46.8.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Academy Award for Best Picture audience in United States
MetricValue
Female56.9%
Male43.1%
Average age46.8
Estimated audience size3,039,007
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Academy Award for Best Picture audience in United States
Age bracketShare%
16-198%
20-299%
30-3916%
40-4927%
50+39%
Fig. 04

Worldwide distribution

48.7%

of the worldwide Academy Award for Best Picture audience comes from United States.

Worldwide audience distribution share by country for Academy Award for Best Picture
CountryShare
United States48.7%
United Kingdom6.7%
Spain5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Academy Award for Best Picture audience in United States is strongest.

Fig. 05

Top regions by affinity

Academy Award for Best Picture fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.72×
02Massachusetts~100K1.64×
03New York~300K1.54×
04California~500K1.48×
05Connecticut~40K1.41×
06Oregon~50K1.34×
07Vermont~7K1.32×
08Illinois~100K1.28×
09Colorado~60K1.27×
10New Jersey~100K1.24×
11Washington~80K1.23×
12New Hampshire~10K1.23×
13Rhode Island~10K1.19×
14Minnesota~50K1.17×
15Pennsylvania~100K1.13×
16Maine~10K1.11×
17Wisconsin~50K1.08×
18Maryland~60K1.07×
19Virginia~80K1.05×
20Utah~30K1.03×
21Hawaii~10K1.02×
22Montana~8K1.00×
23Arizona~60K0.99×
24Delaware~8K0.97×
25Florida~200K0.96×
26Missouri~50K0.95×
27Nevada~30K0.94×
28New Mexico~10K0.93×
29Ohio~80K0.91×
30Michigan~70K0.91×
31Idaho~10K0.90×
32Nebraska~10K0.90×
33Iowa~20K0.89×
34Kansas~20K0.89×
35Texas~200K0.85×
36Georgia~80K0.84×
37North Carolina~80K0.84×
38Indiana~50K0.82×
39Alaska~5K0.81×
40Tennessee~50K0.79×
41South Carolina~40K0.78×
42Kentucky~30K0.78×
43South Dakota~5K0.76×
44North Dakota~5K0.76×
45Oklahoma~30K0.74×
46Arkansas~20K0.74×
47Louisiana~30K0.73×
48West Virginia~10K0.72×
49Alabama~30K0.61×
50Mississippi~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Academy Award for Best Picture, United States
0.61×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Academy Award for Best Picture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Academy Award for Best Picture audience
#·InterestCategoryAffinity×
01Tim RothMovies & TV28.14×
02Hilary SwankMovies & TV27.45×
03Sam RockwellMovies & TV27.43×
04TVLineNews19.47×
05Mrs. DoubtfireMovies & TV18.87×
06TV GuideMovies & TV16.65×
07Michael ShannonMovies & TV13.87×
08Regina HallMovies & TV13.03×
09Kevin CostnerMovies & TV12.59×
10SoulmateKids & Family12.07×
11Shirley MacLaineMovies & TV11.66×
12Cats (musical)Music & Radio9.95×
13Drive-in theaterMovies & TV8.10×
14Tony AwardArts & Culture7.16×
15Robert RedfordMovies & TV6.35×
16Tom HanksMovies & TV5.31×
17Diane KeatonMovies & TV4.57×
18Rotten TomatoesMovies & TV4.29×
19Anne HathawayMovies & TV3.97×
20Emmy AwardMovies & TV3.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Academy Award for Best Picture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Academy Award for Best Picture audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.20×
SpiritualityBALANCE1.50×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Academy Award for Best Picture audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Family OrientationCONSERVATISM0.87×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Academy Award for Best Picture have in United States?

Academy Award for Best Picture has an estimated audience of 3,039,007 people in United States, concentrated in California and New York.

02

What is the gender split and age of Academy Award for Best Picture fans?

56.9% of Academy Award for Best Picture fans are female, 43.1% are male, with an average age of 46.8 years.

03

Which brands do Academy Award for Best Picture fans like most?

Academy Award for Best Picture fans show strongest brand affinity for Sam Rockwell (27.43×), Hilary Swank (27.45×), and Mrs. Doubtfire (18.87×) over the country average.

04

Where do Academy Award for Best Picture fans live in United States?

Academy Award for Best Picture fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Academy Award for Best Picture fans also like?

Beyond Academy Award for Best Picture itself, the audience over-indexes on Hilary Swank (27.45×), Mrs. Doubtfire (18.87×), Kevin Costner (12.59×), and TVLine (19.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Award audiences in United States

See Academy Award for Best Picture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Academy Award for Best Picture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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