Soulmate Audience in United States

Soulmate has an estimated audience of 6,274,623 people in United States. 68.4% are female, 31.6% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: California State University, Fullerton, Kevin Costner, California State University, Northridge, California State University, Golden Globe Award.

The average Soulmate fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include California State University, Fullerton, Kevin Costner, California State University, Northridge, with strongest over-indexing on California State University, Fullerton (30.43× the country average). Demographically, the Soulmate audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Soulmate fans

Demographic split for Soulmate audience in United States
MetricValue
Female68.4%
Male31.6%
Average age39.0
Estimated audience size6,274,623

Audience persona

The typical Soulmate fan in United States is more female, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for California State University, Fullerton.

Top regions in United States

Top regions ranked by reach for Soulmate in United States
RegionReachAffinity
California946,3371.37×
Texas557,4371.03×
Florida447,8671.05×
New York401,2581.14×
Georgia221,7411.15×
Pennsylvania220,3971.04×
Illinois213,2961.02×
North Carolina200,2451.06×
Ohio194,1571×
New Jersey169,9611.07×
Virginia166,4231.09×
Michigan162,8180.99×
Tennessee130,5091.04×
Arizona129,1981.01×
Massachusetts125,4731.01×
Washington117,4320.93×
Maryland113,7091.05×
Indiana112,2340.98×
Missouri102,2951.01×
Alabama101,2611.16×
South Carolina91,6850.97×
Louisiana89,6571.11×
Minnesota87,0050.97×
Colorado85,8040.87×
Wisconsin84,7370.9×
Kentucky81,3651.03×
Oregon70,4240.98×
Oklahoma68,5290.98×
Connecticut67,8591.08×
Nevada63,9351.05×
Mississippi58,2621.13×
Arkansas50,9620.99×
Iowa48,5560.94×
Utah46,3790.83×
Kansas44,0840.89×
Hawaii32,9641.22×
New Mexico28,9040.92×
West Virginia27,7490.95×
Idaho26,5350.84×
Nebraska25,5730.81×
Maine23,8301.06×
New Hampshire23,5750.95×
Rhode Island18,8400.94×
Washington, District of Columbia16,6230.88×
South Dakota16,4141.13×
Delaware16,1680.93×
Montana14,6980.84×
Alaska12,0610.9×
Vermont11,3881.03×
North Dakota11,2390.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soulmate audience
BrandAffinityCategory
California State University, Fullerton30.43×Business & Career
Kevin Costner12.76×Movies & TV
California State University, Northridge34.03×Business & Career
California State University16.56×Business & Career
Golden Globe Award4.86×Movies & TV
Western (genre)5.85×Movies & TV
Virtue3.05×Politics & Society
Billy Bob Thornton5.88×Movies & TV
Academy Award for Best Picture12.07×Movies & TV
Public university5.55×Business & Career
Daily Mail3.58×News
Religion2.15×Business & Career
Euphoria1.69×Movies & TV
Exhibition game3.52×Games
Wealth2.41×Business & Career
Singer-songwriter2.43×Music & Radio
Rock music1.8×Music & Radio
Psychology1.99×Business & Career
Sibling2.9×Kids & Family
Western astrology11.76×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soulmate audience
TraitClusterScore
ExtroversionTHRILL2.12
MindfulnessBALANCE1.57
Urban LifestyleOPEN1.2
Social Media UsageJOY1.14
Healthy LifestyleBALANCE1.12
Sports ActivityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Soulmate
CountryShare
United States31.2%
Brazil6.6%
Japan4.7%

See Soulmate audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Soulmate have in United States?

Soulmate has an estimated audience of 6,274,623 people in United States, concentrated in California and Texas.

What is the gender split and age of Soulmate fans?

68.4% of Soulmate fans are female, 31.6% are male, with an average age of 39.0 years.

Which brands do Soulmate fans like most?

Soulmate fans show strongest brand affinity for California State University, Fullerton (30.43×), Kevin Costner (12.76×), and California State University, Northridge (34.03×) over the country average.

Where do Soulmate fans live in United States?

Soulmate fans in United States are most concentrated in California (reach 946,337), Texas (reach 557,437), and Florida (reach 447,867). These three regions account for the largest share of the active audience.

What other brands do Soulmate fans also like?

Beyond Soulmate itself, the audience over-indexes on Kevin Costner (12.76×), California State University, Northridge (34.03×), California State University (16.56×), and Golden Globe Award (4.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soulmate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.