Rascasse Audience Intelligence

Academy Award for Best Director Audience in United States

A data profile of the people who buy, follow and care about Academy Award for Best Director in United States — modelled from more than twelve digital signal sources. Academy Award for Best Director has an estimated audience of 2,857,006 people in United States.

#7among Award in United States#132among Event in United States#1445in Movies & TV

The average Academy Award for Best Director fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Robert Redford, Mrs. Doubtfire, Soulmate, with strongest over-indexing on Robert Redford (11.71× the country average).

Demographically, the Academy Award for Best Director audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Academy Award for Best Director fan in United States is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Robert Redford.

Category: Movies & TV · Type: Event · Subtype: Award

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Academy Award for Best Director profile in United States.

Audience size
2.9M
in United States
Gender
57.3%♀
42.7% male
Age
40.9
average years
Country rank
#10662
Event in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Academy Award for Best Director fans

57.3% are female, 42.7% are male, average age 40.9.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Academy Award for Best Director audience in United States
MetricValue
Female57.3%
Male42.7%
Average age40.9
Estimated audience size2,857,006
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Academy Award for Best Director audience in United States
Age bracketShare%
16-1924%
20-2911%
30-3915%
40-4922%
50+28%
Fig. 04

Worldwide distribution

61.4%

of the worldwide Academy Award for Best Director audience comes from United States.

Worldwide audience distribution share by country for Academy Award for Best Director
CountryShare
United States61.4%
India9.2%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Academy Award for Best Director audience in United States is strongest.

Fig. 05

Top regions by affinity

Academy Award for Best Director fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.64×
02Massachusetts~90K1.54×
03California~500K1.53×
04New York~200K1.51×
05Oregon~40K1.32×
06New Jersey~90K1.26×
07Washington~70K1.25×
08Connecticut~40K1.24×
09Illinois~100K1.22×
10Pennsylvania~100K1.15×
11Rhode Island~10K1.11×
12Colorado~50K1.10×
13Vermont~6K1.10×
14New Hampshire~10K1.09×
15Arizona~60K1.07×
16Minnesota~40K1.07×
17Maryland~50K1.06×
18Maine~10K1.06×
19Utah~30K1.04×
20Virginia~70K1.03×
21New Mexico~10K1.03×
22Hawaii~10K1.03×
23Wisconsin~40K1.00×
24Delaware~8K0.98×
25Missouri~40K0.97×
26Montana~8K0.97×
27Alaska~6K0.96×
28Florida~200K0.92×
29Michigan~70K0.92×
30Nevada~30K0.92×
31Nebraska~10K0.92×
32Iowa~20K0.91×
33Idaho~10K0.91×
34Kansas~20K0.90×
35South Dakota~6K0.90×
36North Dakota~5K0.90×
37Georgia~80K0.88×
38Ohio~80K0.88×
39Kentucky~30K0.88×
40Tennessee~50K0.86×
41North Carolina~70K0.85×
42Indiana~40K0.85×
43West Virginia~10K0.85×
44Texas~200K0.83×
45Oklahoma~30K0.83×
46Arkansas~20K0.83×
47Louisiana~30K0.82×
48South Carolina~30K0.80×
49Mississippi~20K0.79×
50Alabama~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Academy Award for Best Director, United States
0.78×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Academy Award for Best Director audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Academy Award for Best Director audience
#·InterestCategoryAffinity×
01TVLineNews24.41×
02Mrs. DoubtfireMovies & TV22.99×
03TV GuideMovies & TV20.55×
04Regina HallMovies & TV16.66×
05SoulmateKids & Family15.41×
06Alfred HitchcockMovies & TV14.42×
07Cats (musical)Music & Radio13.11×
08Robert RedfordMovies & TV11.71×
09Drive-in theaterMovies & TV9.91×
10Kelly OsbourneMusic & Radio9.04×
11Kevin CostnerMovies & TV8.93×
12Tony AwardArts & Culture8.14×
13Austin ButlerMovies & TV7.96×
14Film scoreMusic & Radio5.15×
15Sustainable energyHome & Garden4.87×
16FedExBusiness & Career4.18×
17Renewable energyBusiness & Career4.02×
18Diane KeatonMovies & TV3.52×
19Mortgage loansBusiness & Career2.39×
20AirbnbTravel & Leisure2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Academy Award for Best Director audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Academy Award for Best Director audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.43×
SustainabilityBALANCE1.76×
SpiritualityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Academy Award for Best Director audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.73×
CreativityOPEN0.76×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Academy Award for Best Director have in United States?

Academy Award for Best Director has an estimated audience of 2,857,006 people in United States, concentrated in California and New York.

02

What is the gender split and age of Academy Award for Best Director fans?

57.3% of Academy Award for Best Director fans are female, 42.7% are male, with an average age of 40.9 years.

03

Which brands do Academy Award for Best Director fans like most?

Academy Award for Best Director fans show strongest brand affinity for Robert Redford (11.71×), Mrs. Doubtfire (22.99×), and Soulmate (15.41×) over the country average.

04

Where do Academy Award for Best Director fans live in United States?

Academy Award for Best Director fans in United States are most concentrated in California (reach ~500K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Academy Award for Best Director fans also like?

Beyond Academy Award for Best Director itself, the audience over-indexes on Mrs. Doubtfire (22.99×), Soulmate (15.41×), TVLine (24.41×), and Cats (musical) (13.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Award audiences in United States

See Academy Award for Best Director audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Academy Award for Best Director. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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