Austin Butler Audience in United States

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Austin Butler has an estimated audience of 5,097,279 people in United States. 53.5% are female, 46.5% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Vanessa Hudgens, Tom Hanks, A League of Their Own, Maggie Gyllenhaal, Sleepless in Seattle.

The average Austin Butler fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vanessa Hudgens, Tom Hanks, A League of Their Own, with strongest over-indexing on Vanessa Hudgens (30.17× the country average). Demographically, the Austin Butler audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Austin Butler fans

Demographic split for Austin Butler audience in United States
MetricValue
Female53.5%
Male46.5%
Average age38.7
Estimated audience size5,097,279

Audience persona

The typical Austin Butler fan in United States is balanced, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Vanessa Hudgens.

Top regions in United States

Top regions ranked by reach for Austin Butler in United States
RegionReachAffinity
California648,1521.16×
Texas465,0111.06×
Florida312,7370.91×
New York275,0140.97×
Arizona176,0411.69×
Illinois167,8230.99×
Ohio152,3440.97×
Pennsylvania149,7280.87×
Georgia140,8870.9×
North Carolina140,6730.92×
Michigan122,7700.92×
Washington119,6231.17×
Virginia112,9820.91×
New Jersey107,4930.83×
Tennessee107,2971.05×
Indiana100,2041.08×
Massachusetts97,0020.97×
Colorado95,6501.19×
Alabama94,0331.32×
Missouri82,8201.01×
Minnesota74,8101.02×
Wisconsin73,0300.95×
Maryland70,6020.81×
Oregon67,9431.16×
South Carolina67,9210.89×
Kentucky65,3131.02×
Oklahoma61,4381.09×
Utah61,0191.34×
Louisiana60,0220.91×
Connecticut51,4431.01×
Nevada48,5420.98×
Arkansas41,7240.99×
Kansas39,9731×
Iowa36,7870.88×
Mississippi33,9140.81×
Idaho31,0741.22×
New Mexico26,5121.04×
Hawaii24,3861.11×
Nebraska22,8030.89×
West Virginia18,9710.8×
New Hampshire18,1930.91×
Maine17,9080.98×
Alaska15,8381.45×
Montana15,8271.12×
Rhode Island12,9020.8×
Washington, District of Columbia12,6770.83×
South Dakota10,4430.89×
Delaware9,8040.7×
North Dakota8,5730.82×
Vermont7,4780.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Austin Butler audience
BrandAffinityCategory
Vanessa Hudgens30.17×Movies & TV
Tom Hanks16.36×Movies & TV
A League of Their Own29.11×Movies & TV
Maggie Gyllenhaal19.63×Movies & TV
Sleepless in Seattle26.73×Movies & TV
The Beach Boys10.08×Music & Radio
Switched at Birth (TV series)30.75×Movies & TV
Contemporary dance7.96×Arts & Culture
RocketMan32.35×Movies & TV
TeamSnap25.45×Sports
Turner & Hooch32×Movies & TV
Safelite AutoGlass10.37×Cars & Mobility
Opera Australia35.18×Arts & Culture
The Shannara Chronicles37.19×Movies & TV
Apple Store4.35×Shopping
Elvis Presley's Graceland19.22×Travel & Leisure
John Mayer8.22×Music & Radio
HP ZBook60.8×Technology & Electronics
Starbucks2.08×Food & Beverages
Prince (musician)6.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Austin Butler audience
TraitClusterScore
PatriotismCONSERVATISM1.51
LGBTQ+ IdentityOPEN1.29
Pet OwnershipJOY1.15
Design AffinityPREMIUM1.12
ExtroversionTHRILL1.11
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Austin Butler
CountryShare
United States33.6%
United Kingdom9.4%
Germany7.3%

See Austin Butler audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Austin Butler have in United States?

Austin Butler has an estimated audience of 5,097,279 people in United States, concentrated in California and Texas.

What is the gender split and age of Austin Butler fans?

53.5% of Austin Butler fans are female, 46.5% are male, with an average age of 38.7 years.

Which brands do Austin Butler fans like most?

Austin Butler fans show strongest brand affinity for Vanessa Hudgens (30.17×), Tom Hanks (16.36×), and A League of Their Own (29.11×) over the country average.

Where do Austin Butler fans live in United States?

Austin Butler fans in United States are most concentrated in California (reach 648,152), Texas (reach 465,011), and Florida (reach 312,737). These three regions account for the largest share of the active audience.

What other brands do Austin Butler fans also like?

Beyond Austin Butler itself, the audience over-indexes on Tom Hanks (16.36×), A League of Their Own (29.11×), Maggie Gyllenhaal (19.63×), and Sleepless in Seattle (26.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Austin Butler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.