Rascasse Audience Intelligence

Austin Butler Audience in United States

Austin Butler has an estimated audience of 4.1M people in United States.

#382among Actor Actress or TV Star in United States
#996among people in United States#950in Movies & TV

The average Austin Butler fan in United States is 39.5 years old, balanced, and lives primarily in California.

Women make up 53.5% of the fan base, 3.6 percentage points fewer than the group average.

Compared with the other 6628 objects in Actor Actress or TV Star, Austin Butler fans stand out for their interest in Opera Australia, RocketMan and Turner & Hooch.

Interest is seasonal: January, March and June account for 36% of the year's searches, November is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Opera Australia, RocketMan, Turner & Hooch, with strongest over-indexing on Opera Australia (35.18× the country average).

Demographically, the Austin Butler audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Spirituality.

The typical Austin Butler fan in United States is balanced, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Opera Australia.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.1M
in United States
Gender
53.5%♀
46.5% male
Age
39.5
average years
Country rank
#8089
among all objects in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Austin Butler fans

53.5% are female, 46.5% are male, average age 39.5.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Austin Butler audience in United States
MetricValue
Female53.5%
Male46.5%
Average age39.5
Estimated audience size4.1M
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Austin Butler audience in United States
Age bracketShare%
16-2426%
25-3417%
35-4415%
45-5417%
55+25%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Austin Butler audience comes from United States.

Worldwide audience distribution share by country for Austin Butler
CountryShare
United States29.6%
United Kingdom9.5%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Austin Butler fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K1.49×
02Alaska~10K1.36×
03Utah~50K1.35×
04Montana~20K1.19×
05Alabama~70K1.18×
06Idaho~30K1.18×
07Colorado~80K1.16×
08Oregon~60K1.16×
09California~600K1.15×
10Washington~100K1.14×
11Hawaii~20K1.08×
12Oklahoma~50K1.07×
13New Mexico~30K1.07×
14Tennessee~90K1.06×
15Texas~300K1.05×
16Illinois~200K1.04×
17Connecticut~40K1.02×
18Kansas~40K1.02×
19New York~200K1.01×
20Massachusetts~90K1.00×
21Wisconsin~70K1.00×
22Kentucky~50K1.00×
23Nevada~40K1.00×
24Maine~20K1.00×
25Indiana~80K0.99×
26Missouri~70K0.99×
27Minnesota~70K0.99×
28Arkansas~40K0.99×
29South Dakota~10K0.95×
30Ohio~100K0.94×
31Florida~200K0.93×
32New Hampshire~10K0.93×
33Michigan~100K0.92×
34North Carolina~100K0.90×
35New Jersey~100K0.90×
36Virginia~90K0.90×
37Louisiana~50K0.90×
38Nebraska~20K0.90×
39Vermont~7K0.90×
40Pennsylvania~100K0.89×
41Georgia~100K0.89×
42South Carolina~60K0.89×
43Rhode Island~10K0.89×
44North Dakota~8K0.89×
45Iowa~30K0.88×
46Washington, District of Columbia~7K0.88×
47West Virginia~20K0.85×
48Maryland~60K0.84×
49Mississippi~30K0.84×
50Delaware~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Austin Butler, United States
0.77×1.00×1.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Austin Butler audience vs. the country average
#·InterestCategoryAffinity×
01Opera AustraliaArts & Culture35.18×
02RocketManMovies & TV32.35×
03Turner & HoochMovies & TV32.00×
04Switched at Birth (TV series)Movies & TV30.75×
05Vanessa HudgensMovies & TV30.17×
06A League of Their OwnMovies & TV29.11×
07Sleepless in SeattleMovies & TV26.73×
08TeamSnapSports25.45×
09Maggie GyllenhaalMovies & TV19.63×
10Elvis Presley's GracelandTravel & Leisure19.22×
11Tom HanksMovies & TV16.36×
12Safelite AutoGlassCars & Mobility10.37×
13The Beach BoysMusic & Radio10.08×
14John MayerMusic & Radio8.22×
15Contemporary danceArts & Culture7.96×
16Prince (musician)Music & Radio6.26×
17Brendan FraserMovies & TV6.14×
18Apple StoreShopping4.35×
19StarbucksFood & Beverages2.08×
20Dolly PartonMusic & Radio2.05×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Austin Butler audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Austin Butler audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.43×
SpiritualityBALANCE1.34×
Social Media UsageJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Austin Butler audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Quality AwarenessPREMIUM0.93×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Actor Actress or TV Star audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Austin Butler over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/austin-butler-23821” · Methodology