Rascasse Audience Intelligence

Austin Butler Audience in United States

A data profile of the people who buy, follow and care about Austin Butler in United States — modelled from more than twelve digital signal sources. Austin Butler has an estimated audience of 5,065,076 people in United States.

#245among Actor Actress or TV Star in United States#699among Person in United States#657in Movies & TV

The average Austin Butler fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vanessa Hudgens, Tom Hanks, A League of Their Own, with strongest over-indexing on Vanessa Hudgens (30.17× the country average).

Demographically, the Austin Butler audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Austin Butler fan in United States is balanced, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Vanessa Hudgens.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austin Butler profile in United States.

Audience size
5.1M
in United States
Gender
53.5%♀
46.5% male
Age
38.7
average years
Country rank
#6629
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austin Butler fans

53.5% are female, 46.5% are male, average age 38.7.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Austin Butler audience in United States
MetricValue
Female53.5%
Male46.5%
Average age38.7
Estimated audience size5,065,076
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Austin Butler audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3915%
40-4917%
50+25%
Fig. 04

Worldwide distribution

33.4%

of the worldwide Austin Butler audience comes from United States.

Worldwide audience distribution share by country for Austin Butler
CountryShare
United States33.4%
United Kingdom9.4%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austin Butler audience in United States is strongest.

Fig. 05

Top regions by affinity

Austin Butler fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.49×
02Alaska~10K1.36×
03Utah~60K1.35×
04Montana~20K1.19×
05Alabama~80K1.18×
06Idaho~30K1.18×
07Colorado~90K1.16×
08Oregon~70K1.16×
09California~600K1.15×
10Washington~100K1.14×
11Hawaii~20K1.08×
12Oklahoma~60K1.07×
13New Mexico~30K1.07×
14Tennessee~100K1.06×
15Texas~500K1.05×
16Illinois~200K1.04×
17Connecticut~50K1.02×
18Kansas~40K1.02×
19New York~300K1.01×
20Massachusetts~100K1.00×
21Wisconsin~80K1.00×
22Kentucky~60K1.00×
23Nevada~50K1.00×
24Maine~20K1.00×
25Indiana~90K0.99×
26Missouri~80K0.99×
27Minnesota~70K0.99×
28Arkansas~40K0.99×
29South Dakota~10K0.95×
30Ohio~100K0.94×
31Florida~300K0.93×
32New Hampshire~20K0.93×
33Michigan~100K0.92×
34North Carolina~100K0.90×
35New Jersey~100K0.90×
36Virginia~100K0.90×
37Louisiana~60K0.90×
38Nebraska~20K0.90×
39Vermont~8K0.90×
40Pennsylvania~200K0.89×
41Georgia~100K0.89×
42South Carolina~70K0.89×
43Rhode Island~10K0.89×
44North Dakota~9K0.89×
45Iowa~40K0.88×
46Washington, District of Columbia~10K0.88×
47West Virginia~20K0.85×
48Maryland~70K0.84×
49Mississippi~40K0.84×
50Delaware~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Austin Butler, United States
0.77×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austin Butler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austin Butler audience
#·InterestCategoryAffinity×
01HP ZBookTechnology & Electronics60.80×
02The Shannara ChroniclesMovies & TV37.19×
03Opera AustraliaArts & Culture35.18×
04RocketManMovies & TV32.35×
05Turner & HoochMovies & TV32.00×
06Switched at Birth (TV series)Movies & TV30.75×
07Vanessa HudgensMovies & TV30.17×
08A League of Their OwnMovies & TV29.11×
09Sleepless in SeattleMovies & TV26.73×
10TeamSnapSports25.45×
11Maggie GyllenhaalMovies & TV19.63×
12Elvis Presley's GracelandTravel & Leisure19.22×
13Tom HanksMovies & TV16.36×
14Safelite AutoGlassCars & Mobility10.37×
15The Beach BoysMusic & Radio10.08×
16John MayerMusic & Radio8.22×
17Contemporary danceArts & Culture7.96×
18Freddie MercuryMusic & Radio6.39×
19Prince (musician)Music & Radio6.26×
20Apple StoreShopping4.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austin Butler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austin Butler audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.43×
SpiritualityBALANCE1.34×
Social Media UsageJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austin Butler audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Quality AwarenessPREMIUM0.93×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Austin Butler have in United States?

Austin Butler has an estimated audience of 5,065,076 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Austin Butler fans?

53.5% of Austin Butler fans are female, 46.5% are male, with an average age of 38.7 years.

03

Which brands do Austin Butler fans like most?

Austin Butler fans show strongest brand affinity for Vanessa Hudgens (30.17×), Tom Hanks (16.36×), and A League of Their Own (29.11×) over the country average.

04

Where do Austin Butler fans live in United States?

Austin Butler fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Austin Butler fans also like?

Beyond Austin Butler itself, the audience over-indexes on Tom Hanks (16.36×), A League of Their Own (29.11×), Maggie Gyllenhaal (19.63×), and Sleepless in Seattle (26.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Austin Butler audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Austin Butler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →