Drive-in theater Audience in United States

Drive-in theater logo

Drive-in theater has an estimated audience of 4,234,521 people in United States. 63.1% are female, 36.9% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Fox Theatre (Atlanta), Mrs. Doubtfire, Judy Greer, Variety show, Docudrama.

The average Drive-in theater fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fox Theatre (Atlanta), Mrs. Doubtfire, Judy Greer, with strongest over-indexing on Fox Theatre (Atlanta) (24.58× the country average). Demographically, the Drive-in theater audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Touchpoint

Demographics of Drive-in theater fans

Demographic split for Drive-in theater audience in United States
MetricValue
Female63.1%
Male36.9%
Average age40.8
Estimated audience size4,234,521

Audience persona

The typical Drive-in theater fan in United States is more female, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Fox Theatre (Atlanta).

Top regions in United States

Top regions ranked by reach for Drive-in theater in United States
RegionReachAffinity
California2,977,8946.39×
Texas377,2961.04×
Florida227,4590.79×
Ohio204,9711.57×
New York184,0120.78×
Pennsylvania161,5311.13×
Michigan159,9751.44×
Indiana142,3031.84×
Illinois141,9401.01×
Georgia126,9780.97×
Virginia118,4591.15×
Colorado99,1941.49×
North Carolina98,0010.77×
Arizona97,2631.12×
Washington96,4571.14×
Tennessee85,2101×
New Jersey83,2140.77×
Nevada82,1822.01×
Massachusetts75,1540.9×
Missouri61,7300.9×
Minnesota58,6540.97×
Wisconsin57,3750.9×
Oklahoma57,3231.22×
Kentucky55,8891.05×
South Carolina51,5300.81×
Maryland50,0490.69×
Oregon48,3291×
Alabama41,0660.69×
Kansas39,2411.18×
Utah36,6400.97×
Connecticut34,0220.8×
Iowa31,5820.91×
Idaho23,9491.13×
Arkansas17,6730.51×
New Hampshire17,4511.05×
West Virginia17,1840.87×
Nebraska17,0880.8×
Louisiana17,0050.31×
Rhode Island14,6811.09×
Mississippi11,6750.33×
Maine11,5970.76×
New Mexico9,2630.44×
South Dakota6,6430.68×
Vermont6,6000.89×
Washington, District of Columbia6,0680.48×
Delaware5,8280.5×
Montana5,6270.48×
North Dakota3,8170.44×
Hawaii3,4680.19×
Wyoming2,9240.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drive-in theater audience
BrandAffinityCategory
Fox Theatre (Atlanta)24.58×Travel & Leisure
Mrs. Doubtfire23.46×Movies & TV
Judy Greer22.69×Movies & TV
Variety show4.73×Movies & TV
Docudrama19.67×Movies & TV
Euphoria2.26×Movies & TV
Milk and Honey (musical)20.31×Music & Radio
Natural selection4.26×Politics & Society
Musical film3.84×Movies & TV
TV Guide14.14×Movies & TV
Schizophrenia7.76×Music & Radio
Evolutionary psychology3.51×Health
Carousel (musical)28.18×Music & Radio
Royal National Theatre27.17×Arts & Culture
Hollywood Stars7.59×Movies & TV
Box Office Mojo13.98×Movies & TV
TVLine12.86×News
Comedy-drama4.08×Movies & TV
Golden Globe Award4.05×Movies & TV
Tarot6.06×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drive-in theater audience
TraitClusterScore
Risk AppetiteTHRILL1.94
Luxury OrientationPREMIUM1.57
ExtroversionTHRILL1.44
Price SensitivityPREMIUM1.25
Community OrientationOPEN1.23
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Drive-in theater
CountryShare
United States57.4%
United Kingdom9.3%
Germany6.3%

See Drive-in theater audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Drive-in theater have in United States?

Drive-in theater has an estimated audience of 4,234,521 people in United States, concentrated in California and Texas.

What is the gender split and age of Drive-in theater fans?

63.1% of Drive-in theater fans are female, 36.9% are male, with an average age of 40.8 years.

Which brands do Drive-in theater fans like most?

Drive-in theater fans show strongest brand affinity for Fox Theatre (Atlanta) (24.58×), Mrs. Doubtfire (23.46×), and Judy Greer (22.69×) over the country average.

Where do Drive-in theater fans live in United States?

Drive-in theater fans in United States are most concentrated in California (reach 2,977,894), Texas (reach 377,296), and Florida (reach 227,459). These three regions account for the largest share of the active audience.

What other brands do Drive-in theater fans also like?

Beyond Drive-in theater itself, the audience over-indexes on Mrs. Doubtfire (23.46×), Judy Greer (22.69×), Variety show (4.73×), and Docudrama (19.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drive-in theater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.