Rascasse Audience Intelligence

Drive-in theater Audience in United States

A data profile of the people who buy, follow and care about Drive-in theater in United States — modelled from more than twelve digital signal sources. Drive-in theater has an estimated audience of 4,234,521 people in United States.

#158among Touchpoint in United States#828in Movies & TV

The average Drive-in theater fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fox Theatre (Atlanta), Mrs. Doubtfire, Judy Greer, with strongest over-indexing on Fox Theatre (Atlanta) (24.58× the country average).

Demographically, the Drive-in theater audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drive-in theater fan in United States is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Fox Theatre (Atlanta).

Category: Movies & TV · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drive-in theater profile in United States.

Audience size
4.2M
in United States
Gender
63.1%♀
36.9% male
Age
40.8
average years
Country rank
#7660
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drive-in theater fans

63.1% are female, 36.9% are male, average age 40.8.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Drive-in theater audience in United States
MetricValue
Female63.1%
Male36.9%
Average age40.8
Estimated audience size4,234,521
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Drive-in theater audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

57.4%

of the worldwide Drive-in theater audience comes from United States.

Worldwide audience distribution share by country for Drive-in theater
CountryShare
United States57.4%
United Kingdom9.3%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drive-in theater audience in United States is strongest.

Fig. 05

Top regions by affinity

Drive-in theater fans by region: top regions in United States
#RegionReachAffinity×
01California~3M6.05×
02Nevada~90K2.13×
03Ohio~200K1.62×
04Indiana~100K1.57×
05Colorado~100K1.45×
06Michigan~200K1.39×
07Oklahoma~60K1.19×
08Idaho~30K1.18×
09Arizona~100K1.17×
10Pennsylvania~200K1.16×
11Kansas~40K1.16×
12Washington~90K1.08×
13New Hampshire~20K1.08×
14Rhode Island~10K1.08×
15Kentucky~60K1.05×
16Tennessee~90K1.02×
17Minnesota~60K1.02×
18Virginia~100K1.01×
19Oregon~50K1.00×
20Vermont~7K0.98×
21Illinois~100K0.96×
22Texas~300K0.95×
23Georgia~100K0.93×
24Nebraska~20K0.93×
25Missouri~60K0.92×
26Utah~30K0.92×
27West Virginia~20K0.91×
28Wisconsin~60K0.90×
29Iowa~30K0.90×
30Massachusetts~70K0.89×
31Connecticut~40K0.89×
32South Dakota~9K0.87×
33Maine~10K0.86×
34Alaska~8K0.85×
35North Dakota~7K0.79×
36South Carolina~50K0.78×
37New York~200K0.77×
38New Jersey~80K0.77×
39Montana~9K0.77×
40Florida~200K0.76×
41Alabama~40K0.76×
42Delaware~9K0.75×
43Maryland~50K0.74×
44North Carolina~90K0.72×
45Hawaii~10K0.71×
46Arkansas~20K0.68×
47Washington, District of Columbia~9K0.68×
48New Mexico~10K0.66×
49Mississippi~20K0.63×
50Louisiana~30K0.52×
Fig. 06

Affinity by region

Affinity by region — Drive-in theater, United States
0.52×1.00×6.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drive-in theater audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drive-in theater audience
#·InterestCategoryAffinity×
01Carousel (musical)Music & Radio28.18×
02Royal National TheatreArts & Culture27.17×
03Fox Theatre (Atlanta)Travel & Leisure24.58×
04Mrs. DoubtfireMovies & TV23.46×
05Judy GreerMovies & TV22.69×
06Milk and Honey (musical)Music & Radio20.31×
07DocudramaMovies & TV19.67×
08Hair (musical)Music & Radio16.82×
09TV GuideMovies & TV14.14×
10Box Office MojoMovies & TV13.98×
11TVLineNews12.86×
12SchizophreniaMusic & Radio7.76×
13Hollywood StarsMovies & TV7.59×
14TarotHealth6.06×
15Variety showMovies & TV4.73×
16Natural selectionPolitics & Society4.26×
17Comedy-dramaMovies & TV4.08×
18Golden Globe AwardMovies & TV4.05×
19Musical filmMovies & TV3.84×
20Evolutionary psychologyHealth3.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drive-in theater audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drive-in theater audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.67×
Community OrientationOPEN1.54×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drive-in theater audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Quality AwarenessPREMIUM0.99×
Healthy LifestyleBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drive-in theater have in United States?

Drive-in theater has an estimated audience of 4,234,521 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Drive-in theater fans?

63.1% of Drive-in theater fans are female, 36.9% are male, with an average age of 40.8 years.

03

Which brands do Drive-in theater fans like most?

Drive-in theater fans show strongest brand affinity for Fox Theatre (Atlanta) (24.58×), Mrs. Doubtfire (23.46×), and Judy Greer (22.69×) over the country average.

04

Where do Drive-in theater fans live in United States?

Drive-in theater fans in United States are most concentrated in California (reach ~3M), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Drive-in theater fans also like?

Beyond Drive-in theater itself, the audience over-indexes on Mrs. Doubtfire (23.46×), Judy Greer (22.69×), Variety show (4.73×), and Docudrama (19.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Drive-in theater audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drive-in theater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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