Rascasse Audience Intelligence

Natural selection Audience in United States

A data profile of the people who buy, follow and care about Natural selection in United States — modelled from more than twelve digital signal sources. Natural selection has an estimated audience of 34,095,685 people in United States.

#527among Topic in United States#41in Politics & Society

The average Natural selection fan in United States is 35.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Diane Keaton, Chuck Norris, with strongest over-indexing on Google Maps (4.26× the country average).

Demographically, the Natural selection audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural selection fan in United States is balanced, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural selection profile in United States.

Audience size
34.1M
in United States
Gender
54.7%♀
45.3% male
Age
35.4
average years
Country rank
#749
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural selection fans

54.7% are female, 45.3% are male, average age 35.4.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Natural selection audience in United States
MetricValue
Female54.7%
Male45.3%
Average age35.4
Estimated audience size34,095,685
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Natural selection audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Natural selection audience comes from United States.

Worldwide audience distribution share by country for Natural selection
CountryShare
United States37.1%
Mexico6.5%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural selection audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural selection fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~500K1.95×
02Georgia~1.5M1.52×
03Texas~4.5M1.50×
04Nevada~500K1.45×
05California~5M1.38×
06North Carolina~1.5M1.30×
07Louisiana~600K1.29×
08Florida~3M1.25×
09South Carolina~600K1.25×
10Virginia~1M1.16×
11Kentucky~500K1.16×
12Oklahoma~400K1.09×
13Nebraska~200K1.09×
14Arizona~800K1.08×
15Tennessee~700K1.08×
16Maryland~600K1.08×
17Indiana~700K1.07×
18New Mexico~200K1.06×
19New York~2M1.03×
20Hawaii~100K1.01×
21Washington~700K1.00×
22Arkansas~300K1.00×
23Pennsylvania~1M0.97×
24Ohio~1M0.97×
25South Dakota~80K0.97×
26Illinois~1M0.95×
27Kansas~300K0.95×
28North Dakota~70K0.95×
29Connecticut~300K0.93×
30Michigan~800K0.91×
31Massachusetts~600K0.91×
32Missouri~500K0.90×
33Delaware~80K0.89×
34Utah~300K0.88×
35Alaska~60K0.87×
36Alabama~400K0.86×
37New Jersey~700K0.85×
38Oregon~300K0.85×
39Colorado~500K0.84×
40Iowa~200K0.84×
41Idaho~100K0.82×
42Rhode Island~90K0.82×
43Vermont~50K0.82×
44West Virginia~100K0.81×
45Minnesota~400K0.77×
46Montana~70K0.77×
47New Hampshire~100K0.76×
48Maine~90K0.76×
49Wisconsin~400K0.73×
50Washington, District of Columbia~70K0.71×
Fig. 06

Affinity by region

Affinity by region — Natural selection, United States
0.71×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural selection audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural selection audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media4.26×
02Diane KeatonMovies & TV4.26×
03Cats (musical)Music & Radio4.26×
04Al PacinoMovies & TV4.26×
05Danny DeVitoMovies & TV4.26×
06Ashton KutcherMovies & TV4.26×
07Marlon BrandoMovies & TV4.26×
08Malibu RumFood & Beverages4.26×
09Drive-in theaterMovies & TV4.26×
10Tony AwardArts & Culture3.90×
11Chuck NorrisMovies & TV2.64×
12Movie theaterMovies & TV2.02×
13Virtual realityTechnology & Electronics1.90×
14Real propertyHome & Garden1.85×
15PokémonGames1.65×
16Britney SpearsMusic & Radio1.62×
17Made in USABusiness & Career1.62×
18GeneticsKids & Family1.61×
19BeetlejuiceMovies & TV1.55×
20Subscription business modelShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural selection audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural selection audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
Early Adopter MentalityPOWER1.24×
IndividualismJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural selection audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Quality AwarenessPREMIUM0.79×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural selection have in United States?

Natural selection has an estimated audience of 34,095,685 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Natural selection fans?

54.7% of Natural selection fans are female, 45.3% are male, with an average age of 35.4 years.

03

Which brands do Natural selection fans like most?

Natural selection fans show strongest brand affinity for Google Maps (4.26×), Diane Keaton (4.26×), and Chuck Norris (2.64×) over the country average.

04

Where do Natural selection fans live in United States?

Natural selection fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Natural selection fans also like?

Beyond Natural selection itself, the audience over-indexes on Diane Keaton (4.26×), Chuck Norris (2.64×), Tony Award (3.9×), and Cats (musical) (4.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Natural selection audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural selection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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