A data profile of the people who buy, follow and care about Natural selection in Brazil — modelled from more than twelve digital signal sources. Natural selection has an estimated audience of 4,003,139 people in Brazil.
Natural selection has an estimated audience of 4,003,139 people in Brazil. 55.0% are female, 45.0% are male, average age 30.0. Top brand affinities: Instagram, Rock music, Pop music, Country music, Internet meme.
Top brand affinities include Instagram, Rock music, Pop music, with strongest over-indexing on Instagram (1.84× the country average).
Demographically, the Natural selection audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Natural selection fan in Brazil is balanced, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Natural selection profile in Brazil.
55.0% are female, 45.0% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 30.0 |
| Estimated audience size | 4,003,139 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 22% | |
| 30-39 | 12% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Natural selection audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 37.1% |
| Mexico | 6.5% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Natural selection audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet meme | Internet & Social Media | 2.95× | ||
| 02 | Spanish language | Politics & Society | 2.14× | ||
| 03 | Rock music | Music & Radio | 2.05× | ||
| 04 | Pop music | Music & Radio | 2.03× | ||
| 05 | Hip hop music | Music & Radio | 2.00× | ||
| 06 | Soul music | Music & Radio | 1.95× | ||
| 07 | Anime movies | Movies & TV | 1.93× | ||
| 08 | Jazz music | Music & Radio | 1.89× | ||
| 09 | Internet & Social Media | 1.84× | |||
| 10 | Electronic music | Music & Radio | 1.84× | ||
| 11 | Country music | Music & Radio | 1.80× | ||
| 12 | Microsoft | Technology & Electronics | 1.78× | ||
| 13 | Action movies | Movies & TV | 1.74× | ||
| 14 | Esporte Clube Bahia | Sports | 1.70× | ||
| 15 | Animated movies | Movies & TV | 1.67× | ||
| 16 | Basketball | Sports | 1.65× | ||
| 17 | Spotify | Internet & Social Media | 1.64× | ||
| 18 | X | Internet & Social Media | 1.64× | ||
| 19 | Heavy metal music | Music & Radio | 1.62× | ||
| 20 | Telecommunication | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.58× | |
| Individualism | JOY | 1.42× | |
| Extroversion | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.45× | |
| Luxury Orientation | PREMIUM | 0.62× | |
| Design Affinity | PREMIUM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Natural selection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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