Rascasse Audience Intelligence

Natural selection Audience in Brazil

A data profile of the people who buy, follow and care about Natural selection in Brazil — modelled from more than twelve digital signal sources. Natural selection has an estimated audience of 4,003,139 people in Brazil.

Natural selection has an estimated audience of 4,003,139 people in Brazil. 55.0% are female, 45.0% are male, average age 30.0. Top brand affinities: Instagram, Rock music, Pop music, Country music, Internet meme.

Top brand affinities include Instagram, Rock music, Pop music, with strongest over-indexing on Instagram (1.84× the country average).

Demographically, the Natural selection audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Individualism.

The typical Natural selection fan in Brazil is balanced, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Instagram.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural selection profile in Brazil.

Audience size
4M
in Brazil
Gender
55.0%
45.0% male
Age
30.0
average years
Country rank
#1698
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+83%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural selection fans

55.0% are female, 45.0% are male, average age 30.0.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Natural selection audience in Brazil
MetricValue
Female55.0%
Male45.0%
Average age30.0
Estimated audience size4,003,139
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Natural selection audience in Brazil
Age bracketShare%
16-1948%
20-2922%
30-3912%
40-4910%
50+8%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Natural selection audience comes from Brazil.

Worldwide audience distribution share by country for Natural selection
CountryShare
United States37.1%
Mexico6.5%
United Kingdom5.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural selection audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural selection audience
#·InterestCategoryAffinity×
01Internet memeInternet & Social Media2.95×
02Spanish languagePolitics & Society2.14×
03Rock musicMusic & Radio2.05×
04Pop musicMusic & Radio2.03×
05Hip hop musicMusic & Radio2.00×
06Soul musicMusic & Radio1.95×
07Anime moviesMovies & TV1.93×
08Jazz musicMusic & Radio1.89×
09InstagramInternet & Social Media1.84×
10Electronic musicMusic & Radio1.84×
11Country musicMusic & Radio1.80×
12MicrosoftTechnology & Electronics1.78×
13Action moviesMovies & TV1.74×
14Esporte Clube BahiaSports1.70×
15Animated moviesMovies & TV1.67×
16BasketballSports1.65×
17SpotifyInternet & Social Media1.64×
18XInternet & Social Media1.64×
19Heavy metal musicMusic & Radio1.62×
20TelecommunicationTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural selection audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Natural selection audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
IndividualismJOY1.42×
ExtroversionTHRILL1.41×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Natural selection audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.45×
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.63×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Natural selection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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