A data profile of the people who buy, follow and care about X in Brazil — modelled from more than twelve digital signal sources. X has an estimated audience of 14,927,077 people in Brazil.
The average X fan in Brazil is 38.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Mobile app, Humour, Motherhood, with strongest over-indexing on Mobile app (1.52× the country average).
Demographically, the X audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical X fan in Brazil is more female, around 38.8 years old, with strong Creativity tendencies and a notable affinity for Mobile app.
The key figures that characterise the X profile in Brazil.
60.3% are female, 39.7% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 38.8 |
| Estimated audience size | 14,927,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide X audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
Where the X audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~2M | 1.44× | |
| 02 | Paraíba | ~400K | 1.30× | |
| 03 | Pernambuco | ~900K | 1.26× | |
| 04 | Piauí | ~200K | 1.21× | |
| 05 | Rio Grande do Norte | ~300K | 1.20× | |
| 06 | Ceará | ~800K | 1.17× | |
| 07 | Minas Gerais | ~1.5M | 1.09× | |
| 08 | Sergipe | ~200K | 1.09× | |
| 09 | Amapá | ~60K | 1.07× | |
| 10 | Espírito Santo | ~300K | 1.05× | |
| 11 | Federal District | ~200K | 1.00× | |
| 12 | Alagoas | ~200K | 1.00× | |
| 13 | Bahia | ~1M | 0.99× | |
| 14 | Maranhão | ~400K | 0.99× | |
| 15 | Amazonas | ~300K | 0.98× | |
| 16 | Rio Grande do Sul | ~800K | 0.96× | |
| 17 | Acre | ~50K | 0.93× | |
| 18 | Paraná | ~800K | 0.91× | |
| 19 | Pará | ~400K | 0.91× | |
| 20 | São Paulo | ~3.5M | 0.88× | |
| 21 | Mato Grosso do Sul | ~200K | 0.88× | |
| 22 | Roraima | ~40K | 0.85× | |
| 23 | Santa Catarina | ~600K | 0.84× | |
| 24 | Goiás | ~500K | 0.80× | |
| 25 | Rondônia | ~100K | 0.79× | |
| 26 | Tocantins | ~80K | 0.78× | |
| 27 | Mato Grosso | ~200K | 0.65× |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ICloud | Technology & Electronics | 2.48× | ||
| 02 | Freeware | Technology & Electronics | 2.35× | ||
| 03 | Gmail | Internet & Social Media | 2.11× | ||
| 04 | Motherhood | Kids & Family | 1.61× | ||
| 05 | Infant | Kids & Family | 1.60× | ||
| 06 | Constitution of Brazil | Politics & Society | 1.60× | ||
| 07 | Casas Bahia | Shopping | 1.59× | ||
| 08 | Belém | Travel & Leisure | 1.58× | ||
| 09 | Wholesale | Fashion & Accessoires | 1.57× | ||
| 10 | Magazine Luiza | Shopping | 1.57× | ||
| 11 | Beauty salons | Beauty & Wellness | 1.56× | ||
| 12 | Fragrances | Beauty & Wellness | 1.54× | ||
| 13 | Humour | Literature | 1.53× | ||
| 14 | Black Friday (shopping) | Shopping | 1.53× | ||
| 15 | Mobile app | Technology & Electronics | 1.52× | ||
| 16 | Portugal | Travel & Leisure | 1.52× | ||
| 17 | Spiritism | Health | 1.52× | ||
| 18 | Recipes | Food & Beverages | 1.51× | ||
| 19 | Handicraft | Home & Garden | 1.51× | ||
| 20 | Hair products | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.40× | |
| Spirituality | BALANCE | 1.31× | |
| Extroversion | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Career Orientation | POWER | 0.84× | |
| Risk Appetite | THRILL | 0.87× |
X has an estimated audience of 14,927,077 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
60.3% of X fans are female, 39.7% are male, with an average age of 38.8 years.
X fans show strongest brand affinity for Mobile app (1.52×), Humour (1.53×), and Motherhood (1.61×) over the country average.
X fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Rio de Janeiro (reach ~2M), and Minas Gerais (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond X itself, the audience over-indexes on Humour (1.53×), Motherhood (1.61×), Freeware (2.35×), and Recipes (1.51×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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