X Audience in Brazil
X has an estimated audience of 14,927,077 people in Brazil. 60.3% are female, 39.7% are male, average age 38.8. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Mobile app, Humour, Motherhood, Freeware, Recipes.
The average X fan in Brazil is 38.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Mobile app, Humour, Motherhood, with strongest over-indexing on Mobile app (1.52× the country average). Demographically, the X audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of X fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 38.8 |
| Estimated audience size | 14,927,077 |
Audience persona
The typical X fan in Brazil is more female, around 38.8 years old, with strong Social Media Usage tendencies and a notable affinity for Mobile app.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,430,877 | 0.88× |
| Rio de Janeiro | 2,013,194 | 1.44× |
| Minas Gerais | 1,680,888 | 1.09× |
| Bahia | 975,301 | 0.99× |
| Pernambuco | 861,457 | 1.26× |
| Rio Grande do Sul | 845,789 | 0.96× |
| Paraná | 828,359 | 0.91× |
| Ceará | 761,120 | 1.17× |
| Santa Catarina | 575,190 | 0.84× |
| Goiás | 458,124 | 0.8× |
| Pará | 441,186 | 0.91× |
| Paraíba | 389,787 | 1.3× |
| Maranhão | 368,790 | 0.99× |
| Espírito Santo | 325,454 | 1.05× |
| Rio Grande do Norte | 297,667 | 1.2× |
| Amazonas | 252,962 | 0.98× |
| Piauí | 250,042 | 1.21× |
| Federal District | 249,835 | 1× |
| Alagoas | 218,224 | 1× |
| Mato Grosso do Sul | 190,481 | 0.88× |
| Mato Grosso | 182,367 | 0.65× |
| Sergipe | 169,245 | 1.09× |
| Rondônia | 98,568 | 0.79× |
| Tocantins | 76,828 | 0.78× |
| Amapá | 56,838 | 1.07× |
| Acre | 48,308 | 0.93× |
| Roraima | 35,905 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile app | 1.52× | Technology & Electronics |
| Humour | 1.53× | Literature |
| Motherhood | 1.61× | Kids & Family |
| Freeware | 2.35× | Technology & Electronics |
| Recipes | 1.51× | Food & Beverages |
| Infant | 1.6× | Kids & Family |
| Belém | 1.58× | Travel & Leisure |
| Constitution of Brazil | 1.6× | Politics & Society |
| Beauty salons | 1.56× | Beauty & Wellness |
| Gmail | 2.11× | Internet & Social Media |
| Fragrances | 1.54× | Beauty & Wellness |
| Casas Bahia | 1.59× | Shopping |
| ICloud | 2.48× | Technology & Electronics |
| Wholesale | 1.57× | Fashion & Accessoires |
| Handicraft | 1.51× | Home & Garden |
| Hair products | 1.51× | Beauty & Wellness |
| Magazine Luiza | 1.57× | Shopping |
| Black Friday (shopping) | 1.53× | Shopping |
| Portugal | 1.52× | Travel & Leisure |
| Spiritism | 1.52× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.44 |
| Price Sensitivity | PREMIUM | 1.35 |
| Risk Appetite | THRILL | 1.21 |
| Extroversion | THRILL | 1.19 |
| Travelling | THRILL | 1.18 |
| Mindfulness | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 7.7% |
| United Kingdom | 3.5% |
See X audiences in other countries
More Social media audiences in Brazil
Frequently asked questions
How many fans does X have in Brazil?
X has an estimated audience of 14,927,077 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of X fans?
60.3% of X fans are female, 39.7% are male, with an average age of 38.8 years.
Which brands do X fans like most?
X fans show strongest brand affinity for Mobile app (1.52×), Humour (1.53×), and Motherhood (1.61×) over the country average.
Where do X fans live in Brazil?
X fans in Brazil are most concentrated in São Paulo (reach 3,430,877), Rio de Janeiro (reach 2,013,194), and Minas Gerais (reach 1,680,888). These three regions account for the largest share of the active audience.
What other brands do X fans also like?
Beyond X itself, the audience over-indexes on Humour (1.53×), Motherhood (1.61×), Freeware (2.35×), and Recipes (1.51×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.