A data profile of the people who buy, follow and care about Internet meme in Brazil — modelled from more than twelve digital signal sources. Internet meme has an estimated audience of 7,700,804 people in Brazil.
The average Internet meme fan in Brazil is 34.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Humour, Laughter, TikTok, with strongest over-indexing on Humour (1.55× the country average).
Demographically, the Internet meme audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Internet meme fan in Brazil is more female, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for Humour.
The key figures that characterise the Internet meme profile in Brazil.
55.5% are female, 44.5% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 34.7 |
| Estimated audience size | 7,700,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Internet meme audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.5% |
| China | 11.2% |
| Japan | 7.2% |
Where the Internet meme audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~30K | 1.10× | |
| 02 | Roraima | ~20K | 1.08× | |
| 03 | Sergipe | ~80K | 1.05× | |
| 04 | Rondônia | ~70K | 1.05× | |
| 05 | Tocantins | ~50K | 1.05× | |
| 06 | Alagoas | ~100K | 1.04× | |
| 07 | Piauí | ~100K | 1.03× | |
| 08 | Acre | ~30K | 1.03× | |
| 09 | Amazonas | ~100K | 1.00× | |
| 10 | Rio Grande do Norte | ~100K | 1.00× | |
| 11 | Paraíba | ~200K | 0.99× | |
| 12 | Mato Grosso do Sul | ~100K | 0.99× | |
| 13 | Mato Grosso | ~100K | 0.98× | |
| 14 | Maranhão | ~200K | 0.97× | |
| 15 | Espírito Santo | ~200K | 0.97× | |
| 16 | Pará | ~200K | 0.96× | |
| 17 | Federal District | ~100K | 0.96× | |
| 18 | Pernambuco | ~300K | 0.94× | |
| 19 | Goiás | ~300K | 0.94× | |
| 20 | Santa Catarina | ~300K | 0.93× | |
| 21 | Ceará | ~300K | 0.93× | |
| 22 | Rio Grande do Sul | ~400K | 0.92× | |
| 23 | Bahia | ~500K | 0.91× | |
| 24 | Paraná | ~400K | 0.89× | |
| 25 | Minas Gerais | ~700K | 0.85× | |
| 26 | Rio de Janeiro | ~600K | 0.85× | |
| 27 | São Paulo | ~1.5M | 0.71× |
The strongest cross-interests of the Internet meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural selection | Politics & Society | 2.95× | ||
| 02 | Evolutionary psychology | Health | 2.62× | ||
| 03 | Meme | Internet & Social Media | 2.06× | ||
| 04 | Humorism | Literature | 2.05× | ||
| 05 | Quero | Travel & Leisure | 2.01× | ||
| 06 | Anthropology | Business & Career | 1.94× | ||
| 07 | Maranhão | Travel & Leisure | 1.90× | ||
| 08 | Laughter | Movies & TV | 1.88× | ||
| 09 | Shopee | Shopping | 1.86× | ||
| 10 | Voice over IP | Technology & Electronics | 1.86× | ||
| 11 | Sovereign state | Politics & Society | 1.80× | ||
| 12 | Deity | Politics & Society | 1.79× | ||
| 13 | Joke | Literature | 1.77× | ||
| 14 | TikTok | Internet & Social Media | 1.64× | ||
| 15 | Poetry | Literature | 1.62× | ||
| 16 | Mobile game | Games | 1.59× | ||
| 17 | Humour | Literature | 1.55× | ||
| 18 | Clube do Remo | Sports | 1.53× | ||
| 19 | Popular culture | Arts & Culture | 1.52× | ||
| 20 | Michael Jackson | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.21× | |
| Extroversion | THRILL | 1.21× | |
| Social Media Usage | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Indulgence | JOY | 0.66× | |
| Luxury Orientation | PREMIUM | 0.69× |
Internet meme has an estimated audience of 7,700,804 people in Brazil, concentrated in São Paulo and Minas Gerais.
55.5% of Internet meme fans are female, 44.5% are male, with an average age of 34.7 years.
Internet meme fans show strongest brand affinity for Humour (1.55×), Laughter (1.88×), and TikTok (1.64×) over the country average.
Internet meme fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Internet meme itself, the audience over-indexes on Laughter (1.88×), TikTok (1.64×), Shopee (1.86×), and Meme (2.06×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Internet meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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