A data profile of the people who buy, follow and care about Sovereign state in Brazil — modelled from more than twelve digital signal sources. Sovereign state has an estimated audience of 8,644,781 people in Brazil.
Sovereign state has an estimated audience of 8,644,781 people in Brazil. 60.3% are female, 39.7% are male, average age 34.7. Top brand affinities: Entrepreneurship, Basketball, Fragrances, Furniture, Beauty salons.
Top brand affinities include Entrepreneurship, Basketball, Fragrances, with strongest over-indexing on Entrepreneurship (1.92× the country average).
Demographically, the Sovereign state audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Sovereign state fan in Brazil is more female, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for Entrepreneurship.
The key figures that characterise the Sovereign state profile in Brazil.
60.3% are female, 39.7% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 34.7 |
| Estimated audience size | 8,644,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Sovereign state audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.5% |
| Brazil | 4.8% |
| Taiwan | 4.6% |
The strongest cross-interests of the Sovereign state audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Basketball | Sports | 2.37× | ||
| 02 | Heavy metal music | Music & Radio | 2.26× | ||
| 03 | Fragrances | Beauty & Wellness | 2.03× | ||
| 04 | Animated movies | Movies & TV | 2.03× | ||
| 05 | Microsoft | Technology & Electronics | 2.03× | ||
| 06 | Tablet computers | Technology & Electronics | 2.03× | ||
| 07 | Entrepreneurship | Business & Career | 1.92× | ||
| 08 | Furniture | Home & Garden | 1.92× | ||
| 09 | Telecommunication | Technology & Electronics | 1.92× | ||
| 10 | Beauty salons | Beauty & Wellness | 1.80× | ||
| 11 | Internet meme | Internet & Social Media | 1.80× | ||
| 12 | TV reality shows | Movies & TV | 1.69× | ||
| 13 | American football | Sports | 1.69× | ||
| 14 | Documentary movies | Movies & TV | 1.66× | ||
| 15 | Personal care | Health | 1.58× | ||
| 16 | Religion | Business & Career | 1.58× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.58× | ||
| 18 | Hypermarket | Shopping | 1.58× | ||
| 19 | Gardening | Home & Garden | 1.58× | ||
| 20 | Reggae | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.58× | |
| Individualism | JOY | 1.46× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Design Affinity | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sovereign state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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