TV reality shows Audience in Brazil
TV reality shows has an estimated audience of 11,264,547 people in Brazil. 63.4% are female, 36.6% are male, average age 40.4. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Andressa Urach, Belém, Shopee, Constitutional law, Esporte Clube Juventude.
The average TV reality shows fan in Brazil is 40.4 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Andressa Urach, Belém, Shopee, with strongest over-indexing on Andressa Urach (2.18× the country average). Demographically, the TV reality shows audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of TV reality shows fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 40.4 |
| Estimated audience size | 11,264,547 |
Audience persona
The typical TV reality shows fan in Brazil is more female, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Andressa Urach.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,837,473 | 0.63× |
| Minas Gerais | 734,885 | 0.63× |
| Rio de Janeiro | 584,856 | 0.55× |
| Bahia | 452,115 | 0.61× |
| Paraná | 418,986 | 0.61× |
| Rio Grande do Sul | 415,616 | 0.63× |
| Pernambuco | 397,590 | 0.77× |
| Santa Catarina | 352,806 | 0.68× |
| Goiás | 300,674 | 0.7× |
| Ceará | 288,008 | 0.58× |
| Pará | 243,075 | 0.66× |
| Paraíba | 199,839 | 0.88× |
| Maranhão | 195,975 | 0.7× |
| Rio Grande do Norte | 193,878 | 1.03× |
| Alagoas | 176,660 | 1.08× |
| Espírito Santo | 165,922 | 0.71× |
| Amazonas | 164,136 | 0.84× |
| Piauí | 162,770 | 1.04× |
| Mato Grosso do Sul | 143,922 | 0.88× |
| Mato Grosso | 140,464 | 0.67× |
| Sergipe | 134,012 | 1.14× |
| Rondônia | 120,105 | 1.28× |
| Amapá | 113,370 | 2.84× |
| Tocantins | 105,453 | 1.42× |
| Acre | 102,245 | 2.61× |
| Federal District | 84,625 | 0.45× |
| Roraima | 76,443 | 2.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Andressa Urach | 2.18× | Fashion & Accessoires |
| Belém | 1.65× | Travel & Leisure |
| Shopee | 1.88× | Shopping |
| Constitutional law | 4.02× | Politics & Society |
| Esporte Clube Juventude | 1.68× | Sports |
| Clube do Remo | 1.67× | Sports |
| Maranhão | 1.9× | Travel & Leisure |
| Moda Feminina | 1.6× | Fashion & Accessoires |
| Deity | 1.79× | Politics & Society |
| RedeTV! | 1.76× | Movies & TV |
| Hour | 1.8× | Kids & Family |
| Lindås | 1.89× | Travel & Leisure |
| North Region, Brazil | 1.89× | Travel & Leisure |
| Child development | 1.57× | Business & Career |
| Ney Matogrosso | 1.68× | Music & Radio |
| Ontology | 1.72× | Health |
| Skin care | 1.52× | Beauty & Wellness |
| Sovereign state | 1.69× | Politics & Society |
| Southeast Region, Brazil | 1.58× | Travel & Leisure |
| Bahia | 1.6× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.68 |
| Price Sensitivity | PREMIUM | 1.41 |
| Social Media Usage | JOY | 1.39 |
| Family Orientation | CONSERVATISM | 1.39 |
| Risk Appetite | THRILL | 1.38 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
See TV reality shows audiences in other countries
- TV reality shows — Germany
- TV reality shows — United States
- TV reality shows — United Kingdom
- TV reality shows — France
- TV reality shows — Italy
- TV reality shows — Spain
- TV reality shows — Japan
- TV reality shows — South Korea
- TV reality shows — India
- TV reality shows — Canada
- TV reality shows — Mexico
More Movies & TV audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does TV reality shows have in Brazil?
TV reality shows has an estimated audience of 11,264,547 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of TV reality shows fans?
63.4% of TV reality shows fans are female, 36.6% are male, with an average age of 40.4 years.
Which brands do TV reality shows fans like most?
TV reality shows fans show strongest brand affinity for Andressa Urach (2.18×), Belém (1.65×), and Shopee (1.88×) over the country average.
Where do TV reality shows fans live in Brazil?
TV reality shows fans in Brazil are most concentrated in São Paulo (reach 1,837,473), Minas Gerais (reach 734,885), and Rio de Janeiro (reach 584,856). These three regions account for the largest share of the active audience.
What other brands do TV reality shows fans also like?
Beyond TV reality shows itself, the audience over-indexes on Belém (1.65×), Shopee (1.88×), Constitutional law (4.02×), and Esporte Clube Juventude (1.68×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.