A data profile of the people who buy, follow and care about TV reality shows in Brazil — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 11,264,547 people in Brazil.
The average TV reality shows fan in Brazil is 40.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Andressa Urach, Belém, Shopee, with strongest over-indexing on Andressa Urach (2.18× the country average).
Demographically, the TV reality shows audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical TV reality shows fan in Brazil is more female, around 40.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Andressa Urach.
The key figures that characterise the TV reality shows profile in Brazil.
63.4% are female, 36.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 40.4 |
| Estimated audience size | 11,264,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide TV reality shows audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
Where the TV reality shows audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~50K | 1.17× | |
| 02 | Acre | ~40K | 1.13× | |
| 03 | Roraima | ~30K | 1.09× | |
| 04 | Tocantins | ~80K | 1.04× | |
| 05 | Rondônia | ~100K | 1.03× | |
| 06 | Sergipe | ~100K | 1.02× | |
| 07 | Alagoas | ~200K | 1.01× | |
| 08 | Rio Grande do Norte | ~200K | 1.00× | |
| 09 | Piauí | ~200K | 1.00× | |
| 10 | Paraíba | ~200K | 0.98× | |
| 11 | Amazonas | ~200K | 0.98× | |
| 12 | Mato Grosso do Sul | ~200K | 0.98× | |
| 13 | Maranhão | ~300K | 0.96× | |
| 14 | Mato Grosso | ~200K | 0.96× | |
| 15 | Espírito Santo | ~200K | 0.95× | |
| 16 | Pernambuco | ~500K | 0.94× | |
| 17 | Pará | ~300K | 0.94× | |
| 18 | Goiás | ~400K | 0.93× | |
| 19 | Federal District | ~200K | 0.93× | |
| 20 | Ceará | ~400K | 0.91× | |
| 21 | Santa Catarina | ~500K | 0.90× | |
| 22 | Bahia | ~700K | 0.88× | |
| 23 | Rio Grande do Sul | ~600K | 0.88× | |
| 24 | Paraná | ~600K | 0.86× | |
| 25 | Minas Gerais | ~1M | 0.83× | |
| 26 | Rio de Janeiro | ~900K | 0.81× | |
| 27 | São Paulo | ~2M | 0.73× |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Constitutional law | Politics & Society | 4.02× | ||
| 02 | Andressa Urach | Fashion & Accessoires | 2.18× | ||
| 03 | Maranhão | Travel & Leisure | 1.90× | ||
| 04 | Lindås | Travel & Leisure | 1.89× | ||
| 05 | North Region, Brazil | Travel & Leisure | 1.89× | ||
| 06 | Shopee | Shopping | 1.88× | ||
| 07 | Criciúma Esporte Clube | Sports | 1.82× | ||
| 08 | Hour | Kids & Family | 1.80× | ||
| 09 | Deity | Politics & Society | 1.79× | ||
| 10 | RedeTV! | Movies & TV | 1.76× | ||
| 11 | Ontology | Health | 1.72× | ||
| 12 | Sovereign state | Politics & Society | 1.69× | ||
| 13 | Esporte Clube Juventude | Sports | 1.68× | ||
| 14 | Clube do Remo | Sports | 1.67× | ||
| 15 | Belém | Travel & Leisure | 1.65× | ||
| 16 | Moda Feminina | Fashion & Accessoires | 1.60× | ||
| 17 | Bahia | Travel & Leisure | 1.60× | ||
| 18 | Southeast Region, Brazil | Travel & Leisure | 1.58× | ||
| 19 | Child development | Business & Career | 1.57× | ||
| 20 | Skin care | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.13× | |
| Creativity | OPEN | 1.12× | |
| Extroversion | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.82× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Mindfulness | BALANCE | 0.91× |
TV reality shows has an estimated audience of 11,264,547 people in Brazil, concentrated in São Paulo and Minas Gerais.
63.4% of TV reality shows fans are female, 36.6% are male, with an average age of 40.4 years.
TV reality shows fans show strongest brand affinity for Andressa Urach (2.18×), Belém (1.65×), and Shopee (1.88×) over the country average.
TV reality shows fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~900K). These three regions account for the largest share of the active audience.
Beyond TV reality shows itself, the audience over-indexes on Belém (1.65×), Shopee (1.88×), Constitutional law (4.02×), and Clube do Remo (1.67×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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