A data profile of the people who buy, follow and care about TV reality shows in United Kingdom — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 15,255,378 people in United Kingdom.
The average TV reality shows fan in United Kingdom is 41.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Folic acid, Beauty & Fashion, Face powder, with strongest over-indexing on Folic acid (1.73× the country average).
Demographically, the TV reality shows audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical TV reality shows fan in United Kingdom is more female, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Folic acid.
The key figures that characterise the TV reality shows profile in United Kingdom.
61.9% are female, 38.1% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 41.3 |
| Estimated audience size | 15,255,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide TV reality shows audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
Where the TV reality shows audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~2M | 1.28× | |
| 02 | Northern Ireland | ~500K | 1.12× | |
| 03 | East Midlands | ~1M | 1.11× | |
| 04 | East of England | ~1.5M | 1.07× | |
| 05 | South East | ~2M | 1.04× | |
| 06 | South West | ~1.5M | 1.04× | |
| 07 | Greater London | ~2M | 0.99× | |
| 08 | Wales | ~900K | 0.98× | |
| 09 | Scotland | ~1.5M | 0.94× | |
| 10 | England | ~11M | 0.91× | |
| 11 | North East | ~500K | 0.90× | |
| 12 | Yorkshire and the Humber | ~1M | 0.86× | |
| 13 | West Midlands | ~500K | 0.76× |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gay Love | Politics & Society | 2.04× | ||
| 02 | Pretty Nails | Beauty & Wellness | 2.04× | ||
| 03 | Black Panther (film) | Movies & TV | 1.98× | ||
| 04 | Hair Stylists | Beauty & Wellness | 1.91× | ||
| 05 | Rhianna (singer) | Music & Radio | 1.86× | ||
| 06 | Face powder | Beauty & Wellness | 1.82× | ||
| 07 | Long Lashes | Beauty & Wellness | 1.81× | ||
| 08 | Makeup &hair | Beauty & Wellness | 1.78× | ||
| 09 | Music of Nigeria | Music & Radio | 1.74× | ||
| 10 | Folic acid | Health | 1.73× | ||
| 11 | Beauty & Fashion | Beauty & Wellness | 1.73× | ||
| 12 | Manicure & Pedicure | Beauty & Wellness | 1.71× | ||
| 13 | Beauty tips | Beauty & Wellness | 1.69× | ||
| 14 | JoJo Siwa | Movies & TV | 1.67× | ||
| 15 | Bridal registry | Kids & Family | 1.66× | ||
| 16 | Facial care | Beauty & Wellness | 1.65× | ||
| 17 | Wedding planning | Kids & Family | 1.61× | ||
| 18 | Beauty Makeup | Beauty & Wellness | 1.60× | ||
| 19 | Shelter Dogs | Pets & Animals | 1.52× | ||
| 20 | Ligue 1 | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.05× | |
| Mindfulness | BALANCE | 1.00× | |
| Pet Ownership | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Risk Appetite | THRILL | 0.76× | |
| Patriotism | CONSERVATISM | 0.78× |
TV reality shows has an estimated audience of 15,255,378 people in United Kingdom, concentrated in England and South East.
61.9% of TV reality shows fans are female, 38.1% are male, with an average age of 41.3 years.
TV reality shows fans show strongest brand affinity for Folic acid (1.73×), Beauty & Fashion (1.73×), and Face powder (1.82×) over the country average.
TV reality shows fans in United Kingdom are most concentrated in England (reach ~11M), South East (reach ~2M), and North West (reach ~2M). These three regions account for the largest share of the active audience.
Beyond TV reality shows itself, the audience over-indexes on Beauty & Fashion (1.73×), Face powder (1.82×), Shelter Dogs (1.52×), and Facial care (1.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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