TV reality shows Audience in United Kingdom
TV reality shows has an estimated audience of 15,255,378 people in United Kingdom. 61.9% are female, 38.1% are male, average age 41.3. Top regions: England, North West, South East. Top brand affinities: Folic acid, JoJo Siwa, Beauty & Fashion, Face powder, Shelter Dogs.
The average TV reality shows fan in United Kingdom is 41.3 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Folic acid, JoJo Siwa, Beauty & Fashion, with strongest over-indexing on Folic acid (1.73× the country average). Demographically, the TV reality shows audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of TV reality shows fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 41.3 |
| Estimated audience size | 15,255,378 |
Audience persona
The typical TV reality shows fan in United Kingdom is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Folic acid.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,441,534 | 0.9× |
| North West | 2,176,901 | 1.34× |
| South East | 2,143,476 | 1.05× |
| Greater London | 1,970,914 | 0.99× |
| East of England | 1,507,570 | 1.08× |
| South West | 1,322,415 | 1.05× |
| Scotland | 1,276,169 | 0.93× |
| East Midlands | 1,243,907 | 1.16× |
| Yorkshire and the Humber | 995,767 | 0.81× |
| Wales | 842,276 | 0.97× |
| Northern Ireland | 563,014 | 1.2× |
| North East | 488,268 | 0.82× |
| West Midlands | 456,332 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Folic acid | 1.73× | Health |
| JoJo Siwa | 1.67× | Movies & TV |
| Beauty & Fashion | 1.73× | Beauty & Wellness |
| Face powder | 1.82× | Beauty & Wellness |
| Shelter Dogs | 1.52× | Pets & Animals |
| Facial care | 1.65× | Beauty & Wellness |
| Gay Love | 2.04× | Politics & Society |
| Rhianna (singer) | 1.86× | Music & Radio |
| Long Lashes | 1.81× | Beauty & Wellness |
| Beauty tips | 1.69× | Beauty & Wellness |
| Wedding planning | 1.61× | Kids & Family |
| Makeup &hair | 1.78× | Beauty & Wellness |
| Bridal registry | 1.66× | Kids & Family |
| Beauty Makeup | 1.6× | Beauty & Wellness |
| Ligue 1 | 1.5× | Sports |
| Manicure & Pedicure | 1.71× | Beauty & Wellness |
| Music of Nigeria | 1.74× | Music & Radio |
| Pretty Nails | 2.04× | Beauty & Wellness |
| Hair Stylists | 1.91× | Beauty & Wellness |
| Black Panther (film) | 1.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.16 |
| Price Sensitivity | PREMIUM | 1.15 |
| Early Adopter Mentality | POWER | 1.12 |
| Luxury Orientation | PREMIUM | 1.09 |
| Social Media Usage | JOY | 1.07 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
See TV reality shows audiences in other countries
More Movies & TV audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does TV reality shows have in United Kingdom?
TV reality shows has an estimated audience of 15,255,378 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of TV reality shows fans?
61.9% of TV reality shows fans are female, 38.1% are male, with an average age of 41.3 years.
Which brands do TV reality shows fans like most?
TV reality shows fans show strongest brand affinity for Folic acid (1.73×), JoJo Siwa (1.67×), and Beauty & Fashion (1.73×) over the country average.
Where do TV reality shows fans live in United Kingdom?
TV reality shows fans in United Kingdom are most concentrated in England (reach 11,441,534), North West (reach 2,176,901), and South East (reach 2,143,476). These three regions account for the largest share of the active audience.
What other brands do TV reality shows fans also like?
Beyond TV reality shows itself, the audience over-indexes on JoJo Siwa (1.67×), Beauty & Fashion (1.73×), Face powder (1.82×), and Shelter Dogs (1.52×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.