TV reality shows Audience in Spain
TV reality shows has an estimated audience of 8,827,378 people in Spain. 61.0% are female, 39.0% are male, average age 43.2. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: Self care, Ana de Armas, Demi Moore, Robert De Niro, Jessica Biel.
The average TV reality shows fan in Spain is 43.2 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include Self care, Ana de Armas, Demi Moore, with strongest over-indexing on Self care (1.55× the country average). Demographically, the TV reality shows audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of TV reality shows fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 43.2 |
| Estimated audience size | 8,827,378 |
Audience persona
The typical TV reality shows fan in Spain is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Self care.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,272,682 | 0.86× |
| Catalonia | 1,109,637 | 0.69× |
| Andalusia | 939,819 | 0.54× |
| Comunidad Valenciana | 667,668 | 0.67× |
| Canary Islands | 458,773 | 1.04× |
| Balearic Islands | 256,241 | 1.03× |
| Extremadura | 240,491 | 1.26× |
| Region of Murcia | 235,183 | 0.78× |
| Castilla-La Mancha | 227,015 | 0.63× |
| Principality of Asturias | 199,902 | 0.96× |
| La Rioja | 192,441 | 3.34× |
| Galicia | 187,892 | 0.46× |
| Aragon | 181,106 | 0.78× |
| Cantabria | 178,193 | 1.6× |
| Castile and León | 177,513 | 0.46× |
| Navarre | 166,696 | 1.51× |
| Basque Autonomous Country | 123,747 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self care | 1.55× | Health |
| Ana de Armas | 1.85× | Movies & TV |
| Demi Moore | 1.7× | Movies & TV |
| Robert De Niro | 1.72× | Movies & TV |
| Jessica Biel | 2.77× | Movies & TV |
| Self-confidence | 1.54× | Health |
| Manicure & Pedicure | 1.55× | Beauty & Wellness |
| Bodybuilding & Fitness | 1.52× | Sports |
| Beauty Makeup | 1.64× | Beauty & Wellness |
| Makeup &hair | 1.85× | Beauty & Wellness |
| Beauty tips | 1.69× | Beauty & Wellness |
| Face powder | 1.6× | Beauty & Wellness |
| Foreign language | 1.51× | Business & Career |
| John Travolta | 1.59× | Movies & TV |
| José Ortega Cano | 1.88× | Sports |
| The Residents | 1.92× | Music & Radio |
| Longchamp | 1.53× | Fashion & Accessoires |
| BB cream | 1.53× | Beauty & Wellness |
| Travel Blogger | 1.57× | Travel & Leisure |
| David Harbour | 1.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.22 |
| Need for Security | CONSERVATISM | 1.15 |
| Mindfulness | BALANCE | 1.1 |
| Pet Ownership | JOY | 0.98 |
| Social Media Usage | JOY | 0.97 |
| Extroversion | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
See TV reality shows audiences in other countries
- TV reality shows — Germany
- TV reality shows — United States
- TV reality shows — United Kingdom
- TV reality shows — France
- TV reality shows — Italy
- TV reality shows — Brazil
- TV reality shows — Japan
- TV reality shows — South Korea
- TV reality shows — India
- TV reality shows — Canada
- TV reality shows — Mexico
More Movies & TV audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does TV reality shows have in Spain?
TV reality shows has an estimated audience of 8,827,378 people in Spain, concentrated in Community of Madrid and Catalonia.
What is the gender split and age of TV reality shows fans?
61.0% of TV reality shows fans are female, 39.0% are male, with an average age of 43.2 years.
Which brands do TV reality shows fans like most?
TV reality shows fans show strongest brand affinity for Self care (1.55×), Ana de Armas (1.85×), and Demi Moore (1.7×) over the country average.
Where do TV reality shows fans live in Spain?
TV reality shows fans in Spain are most concentrated in Community of Madrid (reach 1,272,682), Catalonia (reach 1,109,637), and Andalusia (reach 939,819). These three regions account for the largest share of the active audience.
What other brands do TV reality shows fans also like?
Beyond TV reality shows itself, the audience over-indexes on Ana de Armas (1.85×), Demi Moore (1.7×), Robert De Niro (1.72×), and Jessica Biel (2.77×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.