A data profile of the people who buy, follow and care about TV reality shows in Spain — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 8,827,378 people in Spain.
The average TV reality shows fan in Spain is 43.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Self care, Ana de Armas, Demi Moore, with strongest over-indexing on Self care (1.55× the country average).
Demographically, the TV reality shows audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical TV reality shows fan in Spain is more female, around 43.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Self care.
The key figures that characterise the TV reality shows profile in Spain.
61.0% are female, 39.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 43.2 |
| Estimated audience size | 8,827,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide TV reality shows audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
Where the TV reality shows audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~70K | 1.25× | |
| 02 | Cantabria | ~100K | 1.06× | |
| 03 | Navarre | ~100K | 1.05× | |
| 04 | Extremadura | ~200K | 1.03× | |
| 05 | Canary Islands | ~400K | 1.01× | |
| 06 | Balearic Islands | ~200K | 1.01× | |
| 07 | Principality of Asturias | ~200K | 1.00× | |
| 08 | Region of Murcia | ~300K | 0.98× | |
| 09 | Aragon | ~200K | 0.98× | |
| 10 | Castilla-La Mancha | ~300K | 0.96× | |
| 11 | Castile and León | ~400K | 0.94× | |
| 12 | Basque Autonomous Country | ~300K | 0.93× | |
| 13 | Community of Madrid | ~1.5M | 0.92× | |
| 14 | Galicia | ~400K | 0.92× | |
| 15 | Comunidad Valenciana | ~900K | 0.89× | |
| 16 | Catalonia | ~1.5M | 0.86× | |
| 17 | Andalusia | ~1.5M | 0.83× |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jessica Biel | Movies & TV | 2.77× | ||
| 02 | José Ortega Cano | Sports | 1.88× | ||
| 03 | Ana de Armas | Movies & TV | 1.85× | ||
| 04 | Makeup &hair | Beauty & Wellness | 1.85× | ||
| 05 | Robert De Niro | Movies & TV | 1.72× | ||
| 06 | Demi Moore | Movies & TV | 1.70× | ||
| 07 | Beauty tips | Beauty & Wellness | 1.69× | ||
| 08 | Beauty Makeup | Beauty & Wellness | 1.64× | ||
| 09 | David Harbour | Movies & TV | 1.62× | ||
| 10 | Face powder | Beauty & Wellness | 1.60× | ||
| 11 | John Travolta | Movies & TV | 1.59× | ||
| 12 | Travel Blogger | Travel & Leisure | 1.57× | ||
| 13 | Self care | Health | 1.55× | ||
| 14 | Manicure & Pedicure | Beauty & Wellness | 1.55× | ||
| 15 | Self-confidence | Health | 1.54× | ||
| 16 | BB cream | Beauty & Wellness | 1.53× | ||
| 17 | Longchamp | Fashion & Accessoires | 1.53× | ||
| 18 | Gran Hermano | Movies & TV | 1.53× | ||
| 19 | Bodybuilding & Fitness | Sports | 1.52× | ||
| 20 | Foreign language | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.97× | |
| Family Orientation | CONSERVATISM | 0.96× | |
| Career Orientation | POWER | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Risk Appetite | THRILL | 0.72× | |
| Urban Lifestyle | OPEN | 0.74× |
TV reality shows has an estimated audience of 8,827,378 people in Spain, concentrated in Andalusia and Community of Madrid.
61.0% of TV reality shows fans are female, 39.0% are male, with an average age of 43.2 years.
TV reality shows fans show strongest brand affinity for Self care (1.55×), Ana de Armas (1.85×), and Demi Moore (1.7×) over the country average.
TV reality shows fans in Spain are most concentrated in Andalusia (reach ~1.5M), Community of Madrid (reach ~1.5M), and Catalonia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond TV reality shows itself, the audience over-indexes on Ana de Armas (1.85×), Demi Moore (1.7×), Self-confidence (1.54×), and Manicure & Pedicure (1.55×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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