A data profile of the people who buy, follow and care about TV reality shows in Canada — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 7,903,518 people in Canada.
The average TV reality shows fan in Canada is 39.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Beauty & Fashion, 7 Jours, Animal Crossing, with strongest over-indexing on Beauty & Fashion (1.63× the country average).
Demographically, the TV reality shows audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical TV reality shows fan in Canada is balanced, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Beauty & Fashion.
The key figures that characterise the TV reality shows profile in Canada.
54.3% are female, 45.7% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 39.4 |
| Estimated audience size | 7,903,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide TV reality shows audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
Where the TV reality shows audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4M | 1.28× | |
| 02 | British Columbia | ~1.5M | 1.11× | |
| 03 | Alberta | ~1M | 1.10× | |
| 04 | New Brunswick | ~200K | 1.04× | |
| 05 | Saskatchewan | ~300K | 1.03× | |
| 06 | Nova Scotia | ~200K | 1.01× | |
| 07 | Manitoba | ~300K | 0.97× | |
| 08 | Prince Edward Island | ~40K | 0.97× | |
| 09 | Newfoundland and Labrador | ~100K | 0.94× | |
| 10 | Quebec | ~1.5M | 0.84× |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Little People, Big World | Movies & TV | 1.83× | ||
| 02 | 7 Jours | Music & Radio | 1.77× | ||
| 03 | Animal Crossing | Games | 1.74× | ||
| 04 | Guillaume Lemay-Thivierge | Movies & TV | 1.74× | ||
| 05 | Perfumer | Beauty & Wellness | 1.74× | ||
| 06 | Girly | Kids & Family | 1.73× | ||
| 07 | Maternity hospital | Kids & Family | 1.67× | ||
| 08 | Beauty & Fashion | Beauty & Wellness | 1.63× | ||
| 09 | Anime world | Games | 1.59× | ||
| 10 | Gravity Falls | Movies & TV | 1.56× | ||
| 11 | American Pickers | Movies & TV | 1.54× | ||
| 12 | Sarah-Jeanne Labrosse | Movies & TV | 1.53× | ||
| 13 | Divinatory, esoteric and occult tarot | Health | 1.52× | ||
| 14 | Vocaloid | Music & Radio | 1.52× | ||
| 15 | Easter Bunny | Kids & Family | 1.52× | ||
| 16 | Bourgeoisie | Politics & Society | 1.52× | ||
| 17 | Warriors (novel series) | Literature | 1.51× | ||
| 18 | Counter-Strike | Games | 1.51× | ||
| 19 | Derek Hough | Movies & TV | 1.50× | ||
| 20 | Lara Fabian | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.26× | |
| Individualism | JOY | 1.18× | |
| Early Adopter Mentality | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.85× | |
| Urban Lifestyle | OPEN | 0.87× | |
| Social Media Usage | JOY | 0.87× |
TV reality shows has an estimated audience of 7,903,518 people in Canada, concentrated in Ontario and Quebec.
54.3% of TV reality shows fans are female, 45.7% are male, with an average age of 39.4 years.
TV reality shows fans show strongest brand affinity for Beauty & Fashion (1.63×), 7 Jours (1.77×), and Animal Crossing (1.74×) over the country average.
TV reality shows fans in Canada are most concentrated in Ontario (reach ~4M), Quebec (reach ~1.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond TV reality shows itself, the audience over-indexes on 7 Jours (1.77×), Animal Crossing (1.74×), Warriors (novel series) (1.51×), and Guillaume Lemay-Thivierge (1.74×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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