TV reality shows Audience in Canada
TV reality shows has an estimated audience of 7,903,518 people in Canada. 54.3% are female, 45.7% are male, average age 39.4. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Beauty & Fashion, Warriors (novel series), 7 Jours, Animal Crossing, Divinatory, esoteric and occult tarot.
The average TV reality shows fan in Canada is 39.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Beauty & Fashion, Warriors (novel series), 7 Jours, with strongest over-indexing on Beauty & Fashion (1.63× the country average). Demographically, the TV reality shows audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of TV reality shows fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 39.4 |
| Estimated audience size | 7,903,518 |
Audience persona
The typical TV reality shows fan in Canada is balanced, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Beauty & Fashion.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,229,196 | 1.28× |
| Quebec | 1,585,723 | 0.84× |
| British Columbia | 1,311,175 | 1.11× |
| Alberta | 1,072,555 | 1.1× |
| Manitoba | 287,868 | 0.97× |
| Saskatchewan | 257,785 | 1.03× |
| Nova Scotia | 237,696 | 1.01× |
| New Brunswick | 188,836 | 1.04× |
| Newfoundland and Labrador | 113,307 | 0.94× |
| Prince Edward Island | 37,860 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beauty & Fashion | 1.63× | Beauty & Wellness |
| Warriors (novel series) | 1.51× | Literature |
| 7 Jours | 1.77× | Music & Radio |
| Animal Crossing | 1.74× | Games |
| Divinatory, esoteric and occult tarot | 1.52× | Health |
| Counter-Strike | 1.51× | Games |
| Guillaume Lemay-Thivierge | 1.74× | Movies & TV |
| Little People, Big World | 1.83× | Movies & TV |
| Gravity Falls | 1.56× | Movies & TV |
| Derek Hough | 1.5× | Movies & TV |
| Sarah-Jeanne Labrosse | 1.53× | Movies & TV |
| Perfumer | 1.74× | Beauty & Wellness |
| Girly | 1.73× | Kids & Family |
| Anime world | 1.59× | Games |
| Maternity hospital | 1.67× | Kids & Family |
| Lara Fabian | 1.5× | Music & Radio |
| American Pickers | 1.54× | Movies & TV |
| Vocaloid | 1.52× | Music & Radio |
| Easter Bunny | 1.52× | Kids & Family |
| Ariane Moffatt | 1.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.26 |
| Individualism | JOY | 1.18 |
| Early Adopter Mentality | POWER | 1.12 |
| Spirituality | BALANCE | 1.05 |
| Design Affinity | PREMIUM | 0.99 |
| Need for Security | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
See TV reality shows audiences in other countries
- TV reality shows — Germany
- TV reality shows — United States
- TV reality shows — United Kingdom
- TV reality shows — France
- TV reality shows — Italy
- TV reality shows — Spain
- TV reality shows — Brazil
- TV reality shows — Japan
- TV reality shows — South Korea
- TV reality shows — India
- TV reality shows — Mexico
More Movies & TV audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does TV reality shows have in Canada?
TV reality shows has an estimated audience of 7,903,518 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of TV reality shows fans?
54.3% of TV reality shows fans are female, 45.7% are male, with an average age of 39.4 years.
Which brands do TV reality shows fans like most?
TV reality shows fans show strongest brand affinity for Beauty & Fashion (1.63×), Warriors (novel series) (1.51×), and 7 Jours (1.77×) over the country average.
Where do TV reality shows fans live in Canada?
TV reality shows fans in Canada are most concentrated in Ontario (reach 4,229,196), Quebec (reach 1,585,723), and British Columbia (reach 1,311,175). These three regions account for the largest share of the active audience.
What other brands do TV reality shows fans also like?
Beyond TV reality shows itself, the audience over-indexes on Warriors (novel series) (1.51×), 7 Jours (1.77×), Animal Crossing (1.74×), and Divinatory, esoteric and occult tarot (1.52×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.