TV reality shows Audience in Italy
TV reality shows has an estimated audience of 12,618,248 people in Italy. 56.2% are female, 43.8% are male, average age 40.6. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Una Vita, Andra, Colors Bangla, Marco Cerullo, Inka Bause.
The average TV reality shows fan in Italy is 40.6 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Una Vita, Andra, Colors Bangla, with strongest over-indexing on Una Vita (1.52× the country average). Demographically, the TV reality shows audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of TV reality shows fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 40.6 |
| Estimated audience size | 12,618,248 |
Audience persona
The typical TV reality shows fan in Italy is more female, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Una Vita.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,320,308 | 1.04× |
| Lazio | 1,829,604 | 1.18× |
| Campania | 1,579,967 | 1.12× |
| Sicilia | 1,199,882 | 1.1× |
| Emilia-Romagna | 828,648 | 0.8× |
| Puglia | 748,440 | 0.86× |
| Piedmont | 746,736 | 0.8× |
| Veneto | 744,878 | 0.75× |
| Tuscany | 676,632 | 0.81× |
| Calabria | 457,114 | 1.18× |
| Sardinia | 373,049 | 1.05× |
| Abruzzo | 312,022 | 1.12× |
| Liguria | 299,344 | 0.85× |
| Marche | 297,918 | 0.95× |
| Friuli-Venezia Giulia | 258,839 | 1.09× |
| Umbria | 258,536 | 1.26× |
| Trentino-Alto Adige/Südtirol | 247,067 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Una Vita | 1.52× | Movies & TV |
| Andra | 2.33× | Music & Radio |
| Colors Bangla | 1.57× | Movies & TV |
| Marco Cerullo | 1.62× | Movies & TV |
| Inka Bause | 1.62× | Movies & TV |
| Giulia Siegel | 1.62× | Movies & TV |
| Paulina Ljubas | 1.62× | Internet & Social Media |
| Sophia Vegas | 1.62× | Movies & TV |
| Antonia Hemmer | 1.62× | Internet & Social Media |
| The Apprentice (U.S. TV series) | 1.56× | Movies & TV |
| Jenke von Wilmsdorff | 1.62× | Movies & TV |
| Jenke | 1.62× | Movies & TV |
| Die Trovatos | 1.62× | Movies & TV |
| Edda Elisa | 1.62× | Movies & TV |
| Melina Hoch | 1.62× | Movies & TV |
| Andra (singer) | 2.48× | Music & Radio |
| Luigi Birofio | 1.62× | Movies & TV |
| Diogo Sangre | 1.62× | Movies & TV |
| Yvonne König | 1.62× | Music & Radio |
| Krass Schule – Die jungen Lehrer | 1.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.23 |
| Community Orientation | OPEN | 1.2 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Social Media Usage | JOY | 1.05 |
| Pet Ownership | JOY | 1.02 |
| DIY Mentality | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
See TV reality shows audiences in other countries
- TV reality shows — Germany
- TV reality shows — United States
- TV reality shows — United Kingdom
- TV reality shows — France
- TV reality shows — Spain
- TV reality shows — Brazil
- TV reality shows — Japan
- TV reality shows — South Korea
- TV reality shows — India
- TV reality shows — Canada
- TV reality shows — Mexico
More Movies & TV audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does TV reality shows have in Italy?
TV reality shows has an estimated audience of 12,618,248 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of TV reality shows fans?
56.2% of TV reality shows fans are female, 43.8% are male, with an average age of 40.6 years.
Which brands do TV reality shows fans like most?
TV reality shows fans show strongest brand affinity for Una Vita (1.52×), Andra (2.33×), and Colors Bangla (1.57×) over the country average.
Where do TV reality shows fans live in Italy?
TV reality shows fans in Italy are most concentrated in Lombardy (reach 2,320,308), Lazio (reach 1,829,604), and Campania (reach 1,579,967). These three regions account for the largest share of the active audience.
What other brands do TV reality shows fans also like?
Beyond TV reality shows itself, the audience over-indexes on Andra (2.33×), Colors Bangla (1.57×), Marco Cerullo (1.62×), and Inka Bause (1.62×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.