A data profile of the people who buy, follow and care about TV reality shows in Italy — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 12,618,248 people in Italy.
The average TV reality shows fan in Italy is 40.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Una Vita, Andra, Colors Bangla, with strongest over-indexing on Una Vita (1.52× the country average).
Demographically, the TV reality shows audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical TV reality shows fan in Italy is more female, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Una Vita.
The key figures that characterise the TV reality shows profile in Italy.
56.2% are female, 43.8% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 40.6 |
| Estimated audience size | 12,618,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide TV reality shows audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
Where the TV reality shows audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1.5M | 1.10× | |
| 02 | Campania | ~1.5M | 1.05× | |
| 03 | Lombardy | ~2.5M | 1.03× | |
| 04 | Sicilia | ~1M | 1.03× | |
| 05 | Calabria | ~400K | 1.03× | |
| 06 | Umbria | ~200K | 1.03× | |
| 07 | Abruzzo | ~300K | 1.02× | |
| 08 | Sardinia | ~400K | 1.01× | |
| 09 | Friuli-Venezia Giulia | ~200K | 1.01× | |
| 10 | Trentino-Alto Adige/Südtirol | ~200K | 1.00× | |
| 11 | Marche | ~300K | 0.99× | |
| 12 | Liguria | ~300K | 0.98× | |
| 13 | Puglia | ~800K | 0.97× | |
| 14 | Tuscany | ~800K | 0.95× | |
| 15 | Emilia-Romagna | ~1M | 0.94× | |
| 16 | Piedmont | ~900K | 0.94× | |
| 17 | Veneto | ~900K | 0.92× |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andra (singer) | Music & Radio | 2.48× | ||
| 02 | Andra | Music & Radio | 2.33× | ||
| 03 | Marco Cerullo | Movies & TV | 1.62× | ||
| 04 | Inka Bause | Movies & TV | 1.62× | ||
| 05 | Giulia Siegel | Movies & TV | 1.62× | ||
| 06 | Paulina Ljubas | Internet & Social Media | 1.62× | ||
| 07 | Sophia Vegas | Movies & TV | 1.62× | ||
| 08 | Antonia Hemmer | Internet & Social Media | 1.62× | ||
| 09 | Jenke von Wilmsdorff | Movies & TV | 1.62× | ||
| 10 | Jenke | Movies & TV | 1.62× | ||
| 11 | Edda Elisa | Movies & TV | 1.62× | ||
| 12 | Die Trovatos | Movies & TV | 1.62× | ||
| 13 | Melina Hoch | Movies & TV | 1.62× | ||
| 14 | Luigi Birofio | Movies & TV | 1.62× | ||
| 15 | Diogo Sangre | Movies & TV | 1.62× | ||
| 16 | Yvonne König | Music & Radio | 1.62× | ||
| 17 | Krass Schule – Die jungen Lehrer | Movies & TV | 1.62× | ||
| 18 | Colors Bangla | Movies & TV | 1.57× | ||
| 19 | The Apprentice (U.S. TV series) | Movies & TV | 1.56× | ||
| 20 | Una Vita | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.00× | |
| Pet Ownership | JOY | 0.97× | |
| Creativity | OPEN | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Individualism | JOY | 0.77× | |
| Quality Awareness | PREMIUM | 0.78× |
TV reality shows has an estimated audience of 12,618,248 people in Italy, concentrated in Lombardy and Lazio.
56.2% of TV reality shows fans are female, 43.8% are male, with an average age of 40.6 years.
TV reality shows fans show strongest brand affinity for Una Vita (1.52×), Andra (2.33×), and Colors Bangla (1.57×) over the country average.
TV reality shows fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond TV reality shows itself, the audience over-indexes on Andra (2.33×), Colors Bangla (1.57×), Marco Cerullo (1.62×), and Inka Bause (1.62×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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