Top 50 Movies & TV brands in Italy
This curated ranking covers the 50 largest movies & tv brands in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 22,991 movies & tv brands tracked in Italy, the 50 ranked here account for the largest measured audience reach. Movies, Entertainment and Tgcom24 lead the list with a combined estimated audience of 96,389,508 people. Across all 50 entries the average audience size is 12,665,645, and the largest, Movies, reaches around 37,585,509 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each movies & tv brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Movies |
37,585,509 | 4.8% | Lifestyle cluster | Movies & TV |
| 2 |  Entertainment |
30,795,160 | 4.1% | Lifestyle cluster | Movies & TV |
| 3 |  Tgcom24 |
28,008,839 | 95.8% | Movies & TV | |
| 4 |  YouTube |
27,281,481 | 1.4% | Social media | Movies & TV |
| 5 |  Video |
26,825,962 | 4.8% | Lifestyle cluster | Movies & TV |
| 6 |  Comedy movies |
23,544,278 | 4.5% | Movie genre | Movies & TV |
| 7 |  Grande Fratello |
22,253,564 | 90.8% | TV series | Movies & TV |
| 8 |  Pay television |
17,989,514 | 14.5% | Movies & TV | |
| 9 |  TV |
17,639,047 | 2.8% | Lifestyle cluster | Movies & TV |
| 10 |  Broadcasting |
16,650,185 | 4.7% | Movies & TV | |
| 11 |  Laughter |
13,711,141 | 5.0% | Movies & TV | |
| 12 |  Animated movies |
12,952,512 | 4.0% | Movie genre | Movies & TV |
| 13 |  Message in a Bottle (film) |
12,900,774 | 95.5% | Movies & TV | |
| 14 |  TV reality shows |
12,618,248 | 3.7% | Movies & TV | |
| 15 |  Fantasy movies |
12,599,797 | 6.8% | Movie genre | Movies & TV |
| 16 |  Netflix |
12,160,790 | 3.7% | TV / music streaming | Movies & TV |
| 17 |  Anime movies |
12,066,378 | 4.3% | Movie genre | Movies & TV |
| 18 |  Drama movies |
11,865,740 | 3.0% | Movie genre | Movies & TV |
| 19 |  Celebrity |
11,717,104 | 3.0% | Movies & TV | |
| 20 |  RAI |
11,537,710 | 65.0% | Movies & TV | |
| 21 |  Ornella Vanoni |
11,388,470 | 97.0% | Actor Actress or TV Star | Movies & TV |
| 22 |  Thriller movies |
11,299,193 | 3.8% | Movie genre | Movies & TV |
| 23 |  Uomini e Donne |
11,229,143 | 82.2% | TV series | Movies & TV |
| 24 |  Action movies |
11,019,664 | 3.5% | Movie genre | Movies & TV |
| 25 |  Documentary movies |
10,708,363 | 3.9% | Movie genre | Movies & TV |
| 26 |  Digital television |
10,369,971 | 5.6% | Movies & TV | |
| 27 |  C (anime) |
10,220,050 | 4.8% | Movies & TV | |
| 28 |  Science fiction movies |
9,919,091 | 3.9% | Movie genre | Movies & TV |
| 29 |  Argo (2012 film) |
9,905,617 | 10.8% | Thriller | Movies & TV |
| 30 |  RaiPlay |
9,646,047 | 97.8% | TV / music streaming | Movies & TV |
| 31 |  Musical theatre |
9,390,198 | 4.4% | Movies & TV | |
| 32 |  Sky TG24 |
9,104,054 | 94.7% | Movies & TV | |
| 33 |  Horror movies |
9,062,946 | 3.6% | Movie genre | Movies & TV |
| 34 |  Breaking news |
8,614,222 | 3.5% | Video game | Movies & TV |
| 35 |  Video on demand |
8,568,500 | 3.9% | Movies & TV | |
| 36 |  Art film |
8,536,495 | 4.4% | Movie genre | Movies & TV |
| 37 |  Temptation Island (TV series) |
8,441,779 | 49.7% | Movies & TV | |
| 38 |  Short film |
8,157,696 | 3.7% | Movies & TV | |
| 39 |  Le Iene |
8,152,308 | 91.3% | TV series | Movies & TV |
| 40 |  Terminator (character concept) |
8,103,832 | 31.2% | Movies & TV | |
| 41 |  Massimo Ranieri |
7,942,860 | 98.9% | Actor Actress or TV Star | Movies & TV |
| 42 |  Musical film |
7,456,486 | 4.5% | Movie genre | Movies & TV |
| 43 |  The Bold and the Beautiful |
7,386,154 | 39.2% | TV show | Movies & TV |
| 44 |  Biographical film |
7,369,775 | 16.2% | Movies & TV | |
| 45 |  Roma (1972 film) |
6,588,400 | 36.1% | Movies & TV | |
| 46 |  Amici di Maria De Filippi |
6,550,637 | 88.7% | TV series | Movies & TV |
| 47 |  Stand-up comedy |
6,471,884 | 3.4% | Movies & TV | |
| 48 |  Canale 5 |
6,400,953 | 94.5% | Movies & TV | |
| 49 |  Asin |
6,337,185 | 20.6% | Actor Actress or TV Star | Movies & TV |
| 50 |  Global Television Network |
6,236,565 | 3.9% | Movies & TV |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each movies & tv brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest movies & tv brand in Italy?
Movies currently leads with an estimated audience of 37,585,509 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.