A data profile of the people who buy, follow and care about Laughter in Italy — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 13,711,141 people in Italy.
Laughter has an estimated audience of 13,711,141 people in Italy. 53.1% are female, 46.9% are male, average age 41.8. Top brand affinities: Genetics, Volunteering, Mobile game, New Testament, Viral video.
Top brand affinities include Genetics, Volunteering, Mobile game, with strongest over-indexing on Genetics (2.01× the country average).
Demographically, the Laughter audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Laughter fan in Italy is balanced, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Genetics.
The key figures that characterise the Laughter profile in Italy.
53.1% are female, 46.9% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 41.8 |
| Estimated audience size | 13,711,141 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Laughter audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
The strongest cross-interests of the Laughter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 3.14× | ||
| 02 | Improvisation | Music & Radio | 2.98× | ||
| 03 | Rose | Home & Garden | 2.04× | ||
| 04 | Genetics | Kids & Family | 2.01× | ||
| 05 | Chicano rap | Music & Radio | 1.92× | ||
| 06 | Arezzo | Travel & Leisure | 1.78× | ||
| 07 | General practitioner | Health | 1.76× | ||
| 08 | Robert Redford | Movies & TV | 1.75× | ||
| 09 | Doctor of Medicine | Business & Career | 1.75× | ||
| 10 | Dentistry | Business & Career | 1.69× | ||
| 11 | Stand-up comedy | Movies & TV | 1.68× | ||
| 12 | Viral video | Internet & Social Media | 1.66× | ||
| 13 | Sophia Loren | Movies & TV | 1.64× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.63× | ||
| 15 | Brazil national football team | Sports | 1.62× | ||
| 16 | DAZN | Movies & TV | 1.56× | ||
| 17 | Political science | Business & Career | 1.55× | ||
| 18 | Contemporary R&B | Music & Radio | 1.54× | ||
| 19 | Volunteering | Politics & Society | 1.53× | ||
| 20 | Mobile game | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.21× | |
| Patriotism | CONSERVATISM | 1.16× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.87× | |
| Sustainability | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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