Laughter Audience in Mexico
Laughter has an estimated audience of 7,580,927 people in Mexico. 48.2% are female, 51.8% are male, average age 31.9. Top brand affinities: Sarcasm, Dentistry, Public administration, Civil service, Pedro Pascal.
Top brand affinities include Sarcasm, Dentistry, Public administration, with strongest over-indexing on Sarcasm (3.72× the country average). Demographically, the Laughter audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Movies & TV · Type: Topic
Demographics of Laughter fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 31.9 |
| Estimated audience size | 7,580,927 |
Audience persona
The typical Laughter fan in Mexico is balanced, around 31.9 years old, with strong Mindfulness tendencies and a notable affinity for Sarcasm.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sarcasm | 3.72× | Politics & Society |
| Dentistry | 4.31× | Business & Career |
| Public administration | 6.2× | Business & Career |
| Civil service | 7.09× | Politics & Society |
| Pedro Pascal | 3.24× | Movies & TV |
| Machu Picchu | 5.35× | Travel & Leisure |
| Live television | 5.77× | Movies & TV |
| Breastfeeding | 4.66× | Kids & Family |
| MSN | 2.66× | News |
| Game consoles | 2.34× | Technology & Electronics |
| Catholic Church | 2.27× | Politics & Society |
| Essay | 6.79× | Literature |
| Cardiology | 5.85× | Health |
| Travel agency | 2.67× | Travel & Leisure |
| Radio | 1.89× | Technology & Electronics |
| Real estate broker | 4.1× | Home & Garden |
| Shellfish | 4.69× | Food & Beverages |
| Fever | 5.32× | Health |
| Broadcasting of sports events | 3.26× | Movies & TV |
| Bullying awareness | 4.51× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.62 |
| Risk Appetite | THRILL | 2.55 |
| Spirituality | BALANCE | 1.52 |
| Patriotism | CONSERVATISM | 1.14 |
| Travelling | THRILL | 1.13 |
| Extroversion | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
See Laughter audiences in other countries
More Movies & TV audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.