Laughter Audience in Mexico
Laughter has an estimated audience of 7,580,927 people in Mexico. 48.2% are female, 51.8% are male, average age 31.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Exfoliation (cosmetology), Catholic Church.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (75.23× the country average). Demographically, the Laughter audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Movies & TV · Type: Topic
Demographics of Laughter fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 31.9 |
| Estimated audience size | 7,580,927 |
Audience persona
The typical Laughter fan in Mexico is balanced, around 31.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Laughter fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 75.23× | Shopping |
| Costa Rica | 85.13× | Travel & Leisure |
| Game consoles | 57.05× | Technology & Electronics |
| Exfoliation (cosmetology) | 125.87× | Beauty & Wellness |
| Catholic Church | 31.03× | Politics & Society |
| Sarcasm | 33.53× | Politics & Society |
| Mobile game | 25× | Games |
| Dentistry | 28.36× | Business & Career |
| Travel agency | 23.35× | Travel & Leisure |
| Freeware | 24.85× | Technology & Electronics |
| Broadcasting of sports events | 24.19× | Movies & TV |
| Doctor of Medicine | 25.69× | Business & Career |
| Public administration | 24.52× | Business & Career |
| Machu Picchu | 22.19× | Travel & Leisure |
| Breastfeeding | 19.35× | Kids & Family |
| General practitioner | 22.52× | Health |
| Civil service | 23.85× | Politics & Society |
| Love & Sex | 20× | Kids & Family |
| Essay | 27.19× | Literature |
| Made in USA | 21.02× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 7.17 |
| Travelling | THRILL | 6.54 |
| Mindfulness | BALANCE | 2.79 |
| Risk Appetite | THRILL | 2.76 |
| Urban Lifestyle | OPEN | 1.42 |
| Patriotism | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
See Laughter audiences in other countries
More Movies & TV audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.