A data profile of the people who buy, follow and care about Laughter in Mexico — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 7,580,927 people in Mexico.
Laughter has an estimated audience of 7,580,927 people in Mexico. 48.2% are female, 51.8% are male, average age 31.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Exfoliation (cosmetology), Catholic Church.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (75.23× the country average).
Demographically, the Laughter audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Laughter fan in Mexico is balanced, around 31.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Laughter profile in Mexico.
48.2% are female, 51.8% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 31.9 |
| Estimated audience size | 7,580,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Laughter audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
The strongest cross-interests of the Laughter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exfoliation (cosmetology) | Beauty & Wellness | 125.87× | ||
| 02 | Costa Rica | Travel & Leisure | 85.13× | ||
| 03 | Shopping and fashion | Shopping | 75.23× | ||
| 04 | Game consoles | Technology & Electronics | 57.05× | ||
| 05 | Sarcasm | Politics & Society | 33.53× | ||
| 06 | Catholic Church | Politics & Society | 31.03× | ||
| 07 | Dentistry | Business & Career | 28.36× | ||
| 08 | Essay | Literature | 27.19× | ||
| 09 | Doctor of Medicine | Business & Career | 25.69× | ||
| 10 | Mobile game | Games | 25.00× | ||
| 11 | Freeware | Technology & Electronics | 24.85× | ||
| 12 | Public administration | Business & Career | 24.52× | ||
| 13 | Broadcasting of sports events | Movies & TV | 24.19× | ||
| 14 | Civil service | Politics & Society | 23.85× | ||
| 15 | Travel agency | Travel & Leisure | 23.35× | ||
| 16 | General practitioner | Health | 22.52× | ||
| 17 | Machu Picchu | Travel & Leisure | 22.19× | ||
| 18 | Made in USA | Business & Career | 21.02× | ||
| 19 | Love & Sex | Kids & Family | 20.00× | ||
| 20 | Breastfeeding | Kids & Family | 19.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.17× | |
| Travelling | THRILL | 6.54× | |
| Mindfulness | BALANCE | 2.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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