Laughter Audience in Brazil
Laughter has an estimated audience of 14,514,054 people in Brazil. 56.4% are female, 43.6% are male, average age 37.5. Top brand affinities: Sociedade Esportiva Palmeiras, Polo Ralph Lauren, São Paulo FC, Sport Club Corinthians Paulista, Neymar.
Top brand affinities include Sociedade Esportiva Palmeiras, Polo Ralph Lauren, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.61× the country average). Demographically, the Laughter audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Tradition, Risk Appetite.
Category: Movies & TV · Type: Topic
Demographics of Laughter fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 37.5 |
| Estimated audience size | 14,514,054 |
Audience persona
The typical Laughter fan in Brazil is more female, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.61× | Sports |
| Polo Ralph Lauren | 16.57× | Fashion & Accessoires |
| São Paulo FC | 1.7× | Sports |
| Sport Club Corinthians Paulista | 1.63× | Sports |
| Neymar | 1.52× | Sports |
| Sport Club Internacional | 1.51× | Sports |
| Smart device | 4.43× | Technology & Electronics |
| Grêmio Foot-Ball Porto Alegrense | 1.58× | Sports |
| Esporte Clube Bahia | 1.65× | Sports |
| UEFA Champions League | 1.55× | Sports |
| Sport Club do Recife | 1.77× | Sports |
| Brazil national football team | 1.64× | Sports |
| CR Flamengo | 1.64× | Sports |
| Telegram | 1.82× | Internet & Social Media |
| Electrolux | 1.77× | Home & Garden |
| Sportingbet | 1.7× | Sports |
| Stitch! | 1.6× | Movies & TV |
| Stand-up comedy | 1.8× | Movies & TV |
| Vivo (telecommunications) | 1.6× | Technology & Electronics |
| Steam | 1.94× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.45 |
| Risk Appetite | THRILL | 1.22 |
| Spirituality | BALANCE | 1.17 |
| Need for Security | CONSERVATISM | 1.17 |
| Mindfulness | BALANCE | 1.1 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
See Laughter audiences in other countries
More Movies & TV audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.