A data profile of the people who buy, follow and care about Laughter in Brazil — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 14,514,054 people in Brazil.
Laughter has an estimated audience of 14,514,054 people in Brazil. 56.4% are female, 43.6% are male, average age 37.5. Top brand affinities: Electronic music, Spanish language, Esporte Clube Bahia, Spotify, Basketball.
Top brand affinities include Electronic music, Spanish language, Esporte Clube Bahia, with strongest over-indexing on Electronic music (1.73× the country average).
Demographically, the Laughter audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Laughter fan in Brazil is more female, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Electronic music.
The key figures that characterise the Laughter profile in Brazil.
56.4% are female, 43.6% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 37.5 |
| Estimated audience size | 14,514,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Laughter audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
The strongest cross-interests of the Laughter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish language | Politics & Society | 2.64× | ||
| 02 | Internet meme | Internet & Social Media | 1.88× | ||
| 03 | Radio | Technology & Electronics | 1.76× | ||
| 04 | Electronic music | Music & Radio | 1.73× | ||
| 05 | Microsoft | Technology & Electronics | 1.72× | ||
| 06 | Public transport | Cars & Mobility | 1.71× | ||
| 07 | Stand-up comedy | Movies & TV | 1.69× | ||
| 08 | PCI Concursos | Shopping | 1.67× | ||
| 09 | Basketball | Sports | 1.64× | ||
| 10 | Telecommunication | Technology & Electronics | 1.64× | ||
| 11 | Esporte Clube Bahia | Sports | 1.63× | ||
| 12 | Riachuelo | Shopping | 1.62× | ||
| 13 | Rede Globo | Movies & TV | 1.61× | ||
| 14 | Spotify | Internet & Social Media | 1.59× | ||
| 15 | Animated movies | Movies & TV | 1.59× | ||
| 16 | Lojas Americanas | Shopping | 1.59× | ||
| 17 | Anime movies | Movies & TV | 1.59× | ||
| 18 | Game of Thrones | Movies & TV | 1.59× | ||
| 19 | Brazil national football team | Sports | 1.57× | ||
| 20 | Tradition | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.62× | |
| Tradition | CONSERVATISM | 1.53× | |
| Spirituality | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Luxury Orientation | PREMIUM | 0.67× | |
| Design Affinity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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