A data profile of the people who buy, follow and care about Stand-up comedy in Brazil — modelled from more than twelve digital signal sources. Stand-up comedy has an estimated audience of 8,992,402 people in Brazil.
The average Stand-up comedy fan in Brazil is 37.9 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Harry Potter, Laughter, Bad Bunny, with strongest over-indexing on Harry Potter (1.52× the country average).
Demographically, the Stand-up comedy audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Stand-up comedy fan in Brazil is balanced, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Stand-up comedy profile in Brazil.
53.1% are female, 46.9% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 37.9 |
| Estimated audience size | 8,992,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Stand-up comedy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 6.4% |
| India | 5.9% |
Where the Stand-up comedy audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~5M | 2.19× | |
| 02 | Rio de Janeiro | ~1.5M | 1.78× | |
| 03 | Santa Catarina | ~600K | 1.52× | |
| 04 | Rio Grande do Sul | ~600K | 1.17× | |
| 05 | Federal District | ~200K | 1.12× | |
| 06 | Espírito Santo | ~200K | 1.08× | |
| 07 | Sergipe | ~100K | 1.07× | |
| 08 | Amapá | ~30K | 1.00× | |
| 09 | Roraima | ~30K | 1.00× | |
| 10 | Alagoas | ~100K | 0.98× | |
| 11 | Minas Gerais | ~900K | 0.97× | |
| 12 | Paraná | ~500K | 0.96× | |
| 13 | Mato Grosso do Sul | ~100K | 0.96× | |
| 14 | Acre | ~30K | 0.96× | |
| 15 | Pernambuco | ~400K | 0.95× | |
| 16 | Tocantins | ~60K | 0.94× | |
| 17 | Paraíba | ~200K | 0.93× | |
| 18 | Rio Grande do Norte | ~100K | 0.93× | |
| 19 | Bahia | ~500K | 0.92× | |
| 20 | Rondônia | ~70K | 0.91× | |
| 21 | Amazonas | ~100K | 0.89× | |
| 22 | Goiás | ~300K | 0.85× | |
| 23 | Piauí | ~100K | 0.85× | |
| 24 | Maranhão | ~200K | 0.84× | |
| 25 | Pará | ~200K | 0.83× | |
| 26 | Mato Grosso | ~100K | 0.82× | |
| 27 | Ceará | ~300K | 0.79× |
The strongest cross-interests of the Stand-up comedy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.95× | ||
| 02 | Social dance | Sports | 2.53× | ||
| 03 | romantic comedies | Movies & TV | 2.13× | ||
| 04 | BTS | Music & Radio | 1.98× | ||
| 05 | Comedy club | Movies & TV | 1.98× | ||
| 06 | Fun | Movies & TV | 1.85× | ||
| 07 | Joke | Literature | 1.71× | ||
| 08 | Korean hip hop | Music & Radio | 1.71× | ||
| 09 | Laughter | Movies & TV | 1.69× | ||
| 10 | Epic Games | Games | 1.65× | ||
| 11 | Civic | Music & Radio | 1.62× | ||
| 12 | Internet meme | Internet & Social Media | 1.59× | ||
| 13 | Stil in Berlin | Fashion & Accessoires | 1.58× | ||
| 14 | LGBT community | Politics & Society | 1.56× | ||
| 15 | Makeup Tutorials | Beauty & Wellness | 1.55× | ||
| 16 | One Piece | Movies & TV | 1.54× | ||
| 17 | Creative writing | Business & Career | 1.54× | ||
| 18 | Harry Potter | Movies & TV | 1.52× | ||
| 19 | Golden State Warriors | Sports | 1.51× | ||
| 20 | Fortnite | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.09× | |
| Family Orientation | CONSERVATISM | 0.91× | |
| Early Adopter Mentality | POWER | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Tradition | CONSERVATISM | 0.72× |
Stand-up comedy has an estimated audience of 8,992,402 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
53.1% of Stand-up comedy fans are female, 46.9% are male, with an average age of 37.9 years.
Stand-up comedy fans show strongest brand affinity for Harry Potter (1.52×), Laughter (1.69×), and Bad Bunny (2.95×) over the country average.
Stand-up comedy fans in Brazil are most concentrated in São Paulo (reach ~5M), Rio de Janeiro (reach ~1.5M), and Minas Gerais (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Stand-up comedy itself, the audience over-indexes on Laughter (1.69×), Bad Bunny (2.95×), BTS (1.98×), and Joke (1.71×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Stand-up comedy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.