A data profile of the people who buy, follow and care about Fortnite in Brazil — modelled from more than twelve digital signal sources. Fortnite has an estimated audience of 5,060,899 people in Brazil.
The average Fortnite fan in Brazil is 32.0 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Mobile game, Barbie, Gaming computer, with strongest over-indexing on Mobile game (3.98× the country average).
Demographically, the Fortnite audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Fortnite fan in Brazil is more male, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.
The key figures that characterise the Fortnite profile in Brazil.
36.0% are female, 64.0% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 32.0 |
| Estimated audience size | 5,060,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 26% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 11% |
of the worldwide Fortnite audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 6.5% |
| China | 6.4% |
Where the Fortnite audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~100K | 1.25× | |
| 02 | Goiás | ~200K | 1.12× | |
| 03 | Pará | ~200K | 1.09× | |
| 04 | Maranhão | ~100K | 1.08× | |
| 05 | Acre | ~20K | 1.06× | |
| 06 | São Paulo | ~1.5M | 1.04× | |
| 07 | Rio Grande do Sul | ~300K | 1.04× | |
| 08 | Rondônia | ~40K | 1.04× | |
| 09 | Alagoas | ~80K | 1.03× | |
| 10 | Minas Gerais | ~500K | 1.02× | |
| 11 | Paraná | ~300K | 1.02× | |
| 12 | Santa Catarina | ~200K | 1.01× | |
| 13 | Pernambuco | ~200K | 1.01× | |
| 14 | Espírito Santo | ~100K | 1.01× | |
| 15 | Amapá | ~20K | 1.01× | |
| 16 | Roraima | ~10K | 1.01× | |
| 17 | Paraíba | ~100K | 1.00× | |
| 18 | Mato Grosso do Sul | ~70K | 0.99× | |
| 19 | Ceará | ~200K | 0.98× | |
| 20 | Piauí | ~70K | 0.97× | |
| 21 | Sergipe | ~50K | 0.96× | |
| 22 | Mato Grosso | ~90K | 0.95× | |
| 23 | Rio Grande do Norte | ~80K | 0.93× | |
| 24 | Bahia | ~300K | 0.90× | |
| 25 | Rio de Janeiro | ~400K | 0.88× | |
| 26 | Tocantins | ~30K | 0.81× | |
| 27 | Federal District | ~70K | 0.80× |
The strongest cross-interests of the Fortnite audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Call of Duty: Black Ops | Games | 5.55× | ||
| 02 | Gaming computer | Technology & Electronics | 5.48× | ||
| 03 | Gaming | Games | 5.44× | ||
| 04 | Counter-Strike: Global Offensive | Games | 5.29× | ||
| 05 | PC game | Games | 5.02× | ||
| 06 | Twitch | Games | 4.92× | ||
| 07 | Epic Games | Games | 4.26× | ||
| 08 | Call of Duty | Games | 4.04× | ||
| 09 | Mobile game | Games | 3.98× | ||
| 10 | Apple TV | Movies & TV | 3.42× | ||
| 11 | Massively multiplayer online role-playing games | Games | 3.32× | ||
| 12 | League of Legends | Games | 3.28× | ||
| 13 | One Piece | Movies & TV | 3.07× | ||
| 14 | Xbox | Games | 2.96× | ||
| 15 | Gamer | Games | 2.59× | ||
| 16 | Online games | Games | 2.32× | ||
| 17 | Barbie | Movies & TV | 2.23× | ||
| 18 | Personal computer | Technology & Electronics | 2.19× | ||
| 19 | TikTok | Internet & Social Media | 1.81× | ||
| 20 | Superman | Movies & TV | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.41× | |
| Social Media Usage | JOY | 1.41× | |
| Extroversion | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| DIY Mentality | THRILL | 0.63× | |
| Indulgence | JOY | 0.64× |
Fortnite has an estimated audience of 5,060,899 people in Brazil, concentrated in São Paulo and Minas Gerais.
36.0% of Fortnite fans are female, 64.0% are male, with an average age of 32.0 years.
Fortnite fans show strongest brand affinity for Mobile game (3.98×), Barbie (2.23×), and Gaming computer (5.48×) over the country average.
Fortnite fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Fortnite itself, the audience over-indexes on Barbie (2.23×), Gaming computer (5.48×), PC game (5.02×), and Twitch (4.92×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fortnite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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