Rascasse Audience Intelligence

Epic Games Target Market in Brazil

A data profile of the people who buy, follow and care about Epic Games in Brazil — modelled from more than twelve digital signal sources. Epic Games has an estimated audience of 6,386,076 people in Brazil.

The average Epic Games fan in Brazil is 30.8 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Real Madrid C.F., Paris Saint-Germain, Cruzeiro Esporte Clube, with strongest over-indexing on Real Madrid C.F. (2.21× the country average).

Demographically, the Epic Games audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Epic Games fan in Brazil is more male, around 30.8 years old, with strong Pet Ownership tendencies and a notable affinity for Real Madrid C.F..

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Epic Games profile in Brazil.

Audience size
6.4M
in Brazil
Gender
28.5%
71.5% male
Age
30.8
average years
Country rank
#995
Brand in Brazil
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Epic Games

28.5% are female, 71.5% are male, average age 30.8.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Epic Games audience in Brazil
MetricValue
Female28.5%
Male71.5%
Average age30.8
Estimated audience size6,386,076
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Epic Games audience in Brazil
Age bracketShare%
16-1940%
20-2928%
30-3915%
40-4910%
50+8%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Epic Games audience comes from Brazil.

Worldwide audience distribution share by country for Epic Games
CountryShare
United States14.6%
Brazil7.8%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Epic Games audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Epic Games customers by region in Brazil
#RegionReachAffinity×
01Paraíba~200K1.23×
02Sergipe~80K1.21×
03Pernambuco~400K1.20×
04Alagoas~100K1.17×
05Rio Grande do Norte~100K1.14×
06Ceará~300K1.10×
07Rio Grande do Sul~400K1.07×
08Mato Grosso do Sul~100K1.06×
09Goiás~300K1.05×
10Santa Catarina~300K1.04×
11São Paulo~1.5M1.03×
12Paraná~400K1.03×
13Rondônia~50K1.03×
14Espírito Santo~100K1.02×
15Minas Gerais~700K1.01×
16Amazonas~100K0.97×
17Amapá~20K0.93×
18Piauí~80K0.92×
19Roraima~20K0.92×
20Rio de Janeiro~500K0.91×
21Pará~200K0.91×
22Federal District~100K0.91×
23Bahia~400K0.89×
24Maranhão~100K0.86×
25Mato Grosso~100K0.84×
26Acre~20K0.83×
27Tocantins~30K0.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Epic Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Epic Games audience
#·InterestCategoryAffinity×
01Paris Saint-GermainSports3.37×
02Ceará Sporting ClubSports2.59×
03Clube Atlético MineiroSports2.50×
04Botafogo de Futebol e RegatasSports2.47×
05Serie ASports2.35×
06Real Madrid C.F.Sports2.21×
07Sport Club InternacionalSports2.18×
08Fortaleza Esporte ClubeSports2.14×
09Grêmio Foot-Ball Porto AlegrenseSports2.08×
10Cruzeiro Esporte ClubeSports2.04×
11Cristiano RonaldoSports2.01×
12UEFA Champions LeagueSports1.97×
13Fluminense FCSports1.94×
14Seleção BrasileiraSports1.78×
15CR Vasco da GamaSports1.76×
16Santos FCSports1.74×
17NeymarSports1.69×
18Harry PotterMovies & TV1.63×
19BetanoGames1.62×
20Sport Club Corinthians PaulistaSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Epic Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Epic Games audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.28×
Early Adopter MentalityPOWER1.25×
ExtroversionTHRILL1.09×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Epic Games audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.61×
Price SensitivityPREMIUM0.61×
CreativityOPEN0.62×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Epic Games's target market in Brazil?

Epic Games's target market in Brazil covers an estimated 6,386,076 people, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Epic Games customers?

28.5% of the Epic Games audience are female, 71.5% are male, with an average age of 30.8 years.

03

Which brands do Epic Games fans like most?

Epic Games fans show strongest brand affinity for Real Madrid C.F. (2.21×), Paris Saint-Germain (3.37×), and Cruzeiro Esporte Clube (2.04×) over the country average.

04

Where do Epic Games fans live in Brazil?

Epic Games fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Epic Games fans also like?

Beyond Epic Games itself, the audience over-indexes on Paris Saint-Germain (3.37×), Cruzeiro Esporte Clube (2.04×), Betano (1.62×), and Seleção Brasileira (1.78×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Epic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →