A data profile of the people who buy, follow and care about Epic Games in Brazil — modelled from more than twelve digital signal sources. Epic Games has an estimated audience of 6,386,076 people in Brazil.
The average Epic Games fan in Brazil is 30.8 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Real Madrid C.F., Paris Saint-Germain, Cruzeiro Esporte Clube, with strongest over-indexing on Real Madrid C.F. (2.21× the country average).
Demographically, the Epic Games audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Epic Games fan in Brazil is more male, around 30.8 years old, with strong Pet Ownership tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Epic Games profile in Brazil.
28.5% are female, 71.5% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 30.8 |
| Estimated audience size | 6,386,076 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 28% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Epic Games audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 7.8% |
| India | 4.6% |
Where the Epic Games audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraíba | ~200K | 1.23× | |
| 02 | Sergipe | ~80K | 1.21× | |
| 03 | Pernambuco | ~400K | 1.20× | |
| 04 | Alagoas | ~100K | 1.17× | |
| 05 | Rio Grande do Norte | ~100K | 1.14× | |
| 06 | Ceará | ~300K | 1.10× | |
| 07 | Rio Grande do Sul | ~400K | 1.07× | |
| 08 | Mato Grosso do Sul | ~100K | 1.06× | |
| 09 | Goiás | ~300K | 1.05× | |
| 10 | Santa Catarina | ~300K | 1.04× | |
| 11 | São Paulo | ~1.5M | 1.03× | |
| 12 | Paraná | ~400K | 1.03× | |
| 13 | Rondônia | ~50K | 1.03× | |
| 14 | Espírito Santo | ~100K | 1.02× | |
| 15 | Minas Gerais | ~700K | 1.01× | |
| 16 | Amazonas | ~100K | 0.97× | |
| 17 | Amapá | ~20K | 0.93× | |
| 18 | Piauí | ~80K | 0.92× | |
| 19 | Roraima | ~20K | 0.92× | |
| 20 | Rio de Janeiro | ~500K | 0.91× | |
| 21 | Pará | ~200K | 0.91× | |
| 22 | Federal District | ~100K | 0.91× | |
| 23 | Bahia | ~400K | 0.89× | |
| 24 | Maranhão | ~100K | 0.86× | |
| 25 | Mato Grosso | ~100K | 0.84× | |
| 26 | Acre | ~20K | 0.83× | |
| 27 | Tocantins | ~30K | 0.72× |
The strongest cross-interests of the Epic Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Saint-Germain | Sports | 3.37× | ||
| 02 | Ceará Sporting Club | Sports | 2.59× | ||
| 03 | Clube Atlético Mineiro | Sports | 2.50× | ||
| 04 | Botafogo de Futebol e Regatas | Sports | 2.47× | ||
| 05 | Serie A | Sports | 2.35× | ||
| 06 | Real Madrid C.F. | Sports | 2.21× | ||
| 07 | Sport Club Internacional | Sports | 2.18× | ||
| 08 | Fortaleza Esporte Clube | Sports | 2.14× | ||
| 09 | Grêmio Foot-Ball Porto Alegrense | Sports | 2.08× | ||
| 10 | Cruzeiro Esporte Clube | Sports | 2.04× | ||
| 11 | Cristiano Ronaldo | Sports | 2.01× | ||
| 12 | UEFA Champions League | Sports | 1.97× | ||
| 13 | Fluminense FC | Sports | 1.94× | ||
| 14 | Seleção Brasileira | Sports | 1.78× | ||
| 15 | CR Vasco da Gama | Sports | 1.76× | ||
| 16 | Santos FC | Sports | 1.74× | ||
| 17 | Neymar | Sports | 1.69× | ||
| 18 | Harry Potter | Movies & TV | 1.63× | ||
| 19 | Betano | Games | 1.62× | ||
| 20 | Sport Club Corinthians Paulista | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.28× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Extroversion | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.61× | |
| Price Sensitivity | PREMIUM | 0.61× | |
| Creativity | OPEN | 0.62× |
Epic Games's target market in Brazil covers an estimated 6,386,076 people, concentrated in São Paulo and Minas Gerais.
28.5% of the Epic Games audience are female, 71.5% are male, with an average age of 30.8 years.
Epic Games fans show strongest brand affinity for Real Madrid C.F. (2.21×), Paris Saint-Germain (3.37×), and Cruzeiro Esporte Clube (2.04×) over the country average.
Epic Games fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Epic Games itself, the audience over-indexes on Paris Saint-Germain (3.37×), Cruzeiro Esporte Clube (2.04×), Betano (1.62×), and Seleção Brasileira (1.78×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Epic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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