A data profile of the people who buy, follow and care about Personal computer in Brazil — modelled from more than twelve digital signal sources. Personal computer has an estimated audience of 8,532,150 people in Brazil.
Personal computer has an estimated audience of 8,532,150 people in Brazil. 50.9% are female, 49.1% are male, average age 37.7. Top brand affinities: Instagram, Linux, Rock music, Pop music, Hip hop music.
Top brand affinities include Instagram, Linux, Rock music, with strongest over-indexing on Instagram (1.56× the country average).
Demographically, the Personal computer audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Personal computer fan in Brazil is balanced, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Instagram.
The key figures that characterise the Personal computer profile in Brazil.
50.9% are female, 49.1% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 37.7 |
| Estimated audience size | 8,532,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Personal computer audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 6.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Personal computer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Advanced Micro Devices | Technology & Electronics | 4.05× | ||
| 02 | Linux | Technology & Electronics | 3.64× | ||
| 03 | Nintendo Switch | Games | 2.50× | ||
| 04 | Fortnite | Games | 2.19× | ||
| 05 | Bluetooth | Technology & Electronics | 2.13× | ||
| 06 | Liam Neeson | Movies & TV | 2.08× | ||
| 07 | Xbox | Games | 1.76× | ||
| 08 | Manaus | Travel & Leisure | 1.65× | ||
| 09 | Laptop | Technology & Electronics | 1.63× | ||
| 10 | Steam | Games | 1.63× | ||
| 11 | Rock music | Music & Radio | 1.62× | ||
| 12 | Pop music | Music & Radio | 1.61× | ||
| 13 | League of Legends | Games | 1.60× | ||
| 14 | JBL | Technology & Electronics | 1.59× | ||
| 15 | Hip hop music | Music & Radio | 1.58× | ||
| 16 | Wikipedia | Internet & Social Media | 1.57× | ||
| 17 | Internet & Social Media | 1.56× | |||
| 18 | Bossa nova | Music & Radio | 1.55× | ||
| 19 | Anime movies | Movies & TV | 1.54× | ||
| 20 | Spanish language | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.72× | |
| Individualism | JOY | 1.17× | |
| Community Orientation | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Indulgence | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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