Personal computer Audience in Germany
Personal computer has an estimated audience of 6,994,915 people in Germany. 43.7% are female, 56.3% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Preacher (comics), Birthday Gifts, Israel, Esra Erol.
The average Personal computer fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Preacher (comics), Birthday Gifts, with strongest over-indexing on Unique Gifts (1.64× the country average). Demographically, the Personal computer audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Personal computer fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 38.9 |
| Estimated audience size | 6,994,915 |
Audience persona
The typical Personal computer fan in Germany is more male, around 38.9 years old, with strong Sports Activity tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,813,626 | 1.18× |
| Bayern | 1,090,757 | 0.97× |
| Baden-Württemberg | 951,346 | 1× |
| Niedersachsen | 722,977 | 1.06× |
| Hessen | 561,793 | 1.05× |
| Sachsen | 377,942 | 1.1× |
| Rheinland-Pfalz | 364,369 | 1.04× |
| Berlin | 286,245 | 0.92× |
| Schleswig-Holstein | 242,318 | 0.96× |
| Brandenburg | 217,404 | 1× |
| Sachsen-Anhalt | 175,293 | 0.97× |
| Thüringen | 170,753 | 0.96× |
| Hamburg | 141,095 | 0.89× |
| Mecklenburg-Vorpommern | 125,333 | 0.94× |
| Saarland | 85,341 | 0.99× |
| Bremen | 57,239 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.64× | Shopping |
| Preacher (comics) | 7.03× | Literature |
| Birthday Gifts | 1.59× | Kids & Family |
| Israel | 1.74× | Travel & Leisure |
| Esra Erol | 4.21× | Movies & TV |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Grinch | 1.79× | Movies & TV |
| Home Delivery | 2× | Food & Beverages |
| Carrie (novel) | 3.87× | Literature |
| Golem | 2.13× | Technology & Electronics |
| Corfu (regional unit) | 2.11× | Travel & Leisure |
| Hà Tĩnh | 7.68× | Travel & Leisure |
| Molly Hatchet | 6.94× | Music & Radio |
| Oktay Kaynarca | 3.93× | Movies & TV |
| Euphonium | 5.76× | Music & Radio |
| Hauptschule | 4.08× | Kids & Family |
| Google Home | 2.98× | Technology & Electronics |
| Jesse Plemons | 1.58× | Movies & TV |
| Jane Eyre (1996 film) | 3.36× | Movies & TV |
| Hammersmith | 8.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.11 |
| Early Adopter Mentality | POWER | 1.1 |
| Pet Ownership | JOY | 1.06 |
| Patriotism | CONSERVATISM | 1.06 |
| Need for Security | CONSERVATISM | 1.05 |
| DIY Mentality | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 6.1% |
| Brazil | 4.6% |
See Personal computer audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Personal computer have in Germany?
Personal computer has an estimated audience of 6,994,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Personal computer fans?
43.7% of Personal computer fans are female, 56.3% are male, with an average age of 38.9 years.
Which brands do Personal computer fans like most?
Personal computer fans show strongest brand affinity for Unique Gifts (1.64×), Preacher (comics) (7.03×), and Birthday Gifts (1.59×) over the country average.
Where do Personal computer fans live in Germany?
Personal computer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,813,626), Bayern (reach 1,090,757), and Baden-Württemberg (reach 951,346). These three regions account for the largest share of the active audience.
What other brands do Personal computer fans also like?
Beyond Personal computer itself, the audience over-indexes on Preacher (comics) (7.03×), Birthday Gifts (1.59×), Israel (1.74×), and Esra Erol (4.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.