Rascasse Audience Intelligence

Personal computer Audience in United States

A data profile of the people who buy, follow and care about Personal computer in United States — modelled from more than twelve digital signal sources. Personal computer has an estimated audience of 27,850,782 people in United States.

#716among Topic in United States#53in Technology & Electronics

The average Personal computer fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, Superman, Android (operating system), with strongest over-indexing on Mobile game (3.05× the country average).

Demographically, the Personal computer audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Personal computer fan in United States is more male, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal computer profile in United States.

Audience size
27.9M
in United States
Gender
38.8%♀
61.2% male
Age
36.9
average years
Country rank
#1048
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal computer fans

38.8% are female, 61.2% are male, average age 36.9.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Personal computer audience in United States
MetricValue
Female38.8%
Male61.2%
Average age36.9
Estimated audience size27,850,782
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Personal computer audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3917%
40-4917%
50+18%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Personal computer audience comes from United States.

Worldwide audience distribution share by country for Personal computer
CountryShare
United States15.0%
India6.1%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal computer audience in United States is strongest.

Fig. 05

Top regions by affinity

Personal computer fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~400K1.57×
02Louisiana~500K1.42×
03Alabama~500K1.35×
04Georgia~1M1.26×
05Texas~3M1.24×
06Kentucky~400K1.18×
07South Carolina~500K1.17×
08Arkansas~300K1.17×
09Oklahoma~400K1.16×
10North Carolina~1M1.14×
11Indiana~600K1.14×
12Pennsylvania~1M1.12×
13Illinois~1M1.09×
14Tennessee~600K1.09×
15California~3.5M1.07×
16Missouri~500K1.07×
17West Virginia~100K1.07×
18Maryland~500K1.06×
19Michigan~800K1.05×
20Nebraska~100K1.05×
21Ohio~900K1.04×
22Virginia~700K1.04×
23New Mexico~100K1.02×
24Florida~2M1.01×
25New Jersey~700K1.01×
26Kansas~200K1.00×
27New York~1.5M0.99×
28Iowa~200K0.98×
29North Dakota~60K0.98×
30Nevada~300K0.97×
31Delaware~70K0.97×
32Arizona~500K0.96×
33Connecticut~300K0.95×
34Rhode Island~80K0.95×
35Minnesota~400K0.94×
36Washington~500K0.89×
37Massachusetts~500K0.88×
38Wisconsin~400K0.88×
39Oregon~300K0.88×
40Hawaii~100K0.86×
41Utah~200K0.85×
42South Dakota~50K0.84×
43Alaska~50K0.84×
44Idaho~100K0.82×
45Colorado~400K0.80×
46Washington, District of Columbia~60K0.76×
47Maine~70K0.73×
48Montana~60K0.73×
49Vermont~30K0.71×
50New Hampshire~70K0.67×
Fig. 06

Affinity by region

Affinity by region — Personal computer, United States
0.67×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal computer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal computer audience
#·InterestCategoryAffinity×
01Counter-Strike: Global OffensiveGames3.29×
02Massively multiplayer online gamesGames3.20×
03League of LegendsGames3.19×
04Mobile gameGames3.05×
05Call of DutyGames2.84×
06XboxGames2.73×
07MinecraftGames2.47×
08Anime and manga fandomLiterature2.46×
09Computer hardwareTechnology & Electronics2.45×
10FortniteGames2.36×
11Game consolesTechnology & Electronics2.25×
12Role-playing gamesGames2.17×
13LinuxTechnology & Electronics1.76×
14InnovationBusiness & Career1.75×
15Online gamesGames1.72×
16LivemusicMusic & Radio1.67×
17SupermanMovies & TV1.64×
18Digital photographyBusiness & Career1.61×
19Android (operating system)Technology & Electronics1.58×
20BatmanMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal computer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal computer audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.48×
IndulgenceJOY1.25×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal computer audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
CreativityOPEN0.84×
SpiritualityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal computer have in United States?

Personal computer has an estimated audience of 27,850,782 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Personal computer fans?

38.8% of Personal computer fans are female, 61.2% are male, with an average age of 36.9 years.

03

Which brands do Personal computer fans like most?

Personal computer fans show strongest brand affinity for Mobile game (3.05×), Superman (1.64×), and Android (operating system) (1.58×) over the country average.

04

Where do Personal computer fans live in United States?

Personal computer fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Personal computer fans also like?

Beyond Personal computer itself, the audience over-indexes on Superman (1.64×), Android (operating system) (1.58×), Game consoles (2.25×), and Massively multiplayer online games (3.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Personal computer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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