Personal computer Audience in United States

Personal computer has an estimated audience of 27,850,782 people in United States. 38.8% are female, 61.2% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, DeviantArt.

The average Personal computer fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (16.48× the country average). Demographically, the Personal computer audience skews more male with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Personal computer fans

Demographic split for Personal computer audience in United States
MetricValue
Female38.8%
Male61.2%
Average age36.9
Estimated audience size27,850,782

Audience persona

The typical Personal computer fan in United States is more male, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Personal computer in United States
RegionReachAffinity
California3,499,4801.14×
Texas2,914,9421.22×
Florida2,046,6931.09×
New York1,604,3601.03×
Pennsylvania1,083,0101.15×
Georgia1,065,1631.24×
Illinois1,037,4671.12×
North Carolina965,4111.15×
Ohio903,3291.05×
Michigan782,8611.07×
New Jersey726,1111.03×
Virginia705,0321.04×
Tennessee608,1931.09×
Indiana588,3411.16×
Arizona573,8881.01×
Alabama532,0041.37×
Washington520,4980.93×
Maryland514,1391.07×
Louisiana496,0721.38×
South Carolina493,3341.18×
Massachusetts492,6680.9×
Missouri489,7201.09×
Kentucky405,2071.16×
Minnesota384,3580.96×
Wisconsin372,5970.89×
Oklahoma365,0101.18×
Colorado364,2420.83×
Mississippi343,6671.5×
Oregon292,5650.92×
Connecticut274,9450.98×
Arkansas260,5201.14×
Nevada259,1660.96×
Iowa220,1920.96×
Kansas215,9230.98×
Utah208,5830.84×
Nebraska142,7191.02×
New Mexico140,8601.01×
West Virginia138,7351.07×
Idaho111,4600.8×
Hawaii99,1310.83×
Rhode Island80,4680.91×
New Hampshire73,3880.67×
Maine70,8220.71×
Delaware69,6900.91×
Washington, District of Columbia64,2360.77×
Montana54,6120.71×
North Dakota53,8190.94×
South Dakota50,2710.78×
Alaska44,4410.75×
Vermont31,3220.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personal computer audience
BrandAffinityCategory
Capital One16.48×Business & Career
Google Maps15.16×Internet & Social Media
Indeed.com12.21×Business & Career
CarGurus16.98×Cars & Mobility
DeviantArt15.2×Internet & Social Media
Beetlejuice10.12×Movies & TV
Circle K14.52×Shopping
Bruce Willis14.58×Movies & TV
Aaron Rodgers12.7×Sports
AccuWeather12.56×Home & Garden
Kia Sportage40.63×Cars & Mobility
Enterprise Rent-A-Car11.58×Cars & Mobility
Diane Keaton11.34×Movies & TV
ICloud16.39×Technology & Electronics
Billy Bob Thornton15.29×Movies & TV
Khan Academy14.65×Business & Career
Google News9.76×News
Blake Lively14.48×Movies & TV
Apple Store11.4×Shopping
Demi Moore13.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personal computer audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.71
Early Adopter MentalityPOWER1.44
ExtroversionTHRILL1.35
Convenience OrientationPREMIUM1.14
Sports ActivityPOWER1.13
Luxury OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Personal computer
CountryShare
United States15.0%
India6.1%
Brazil4.6%

See Personal computer audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Personal computer have in United States?

Personal computer has an estimated audience of 27,850,782 people in United States, concentrated in California and Texas.

What is the gender split and age of Personal computer fans?

38.8% of Personal computer fans are female, 61.2% are male, with an average age of 36.9 years.

Which brands do Personal computer fans like most?

Personal computer fans show strongest brand affinity for Capital One (16.48×), Google Maps (15.16×), and Indeed.com (12.21×) over the country average.

Where do Personal computer fans live in United States?

Personal computer fans in United States are most concentrated in California (reach 3,499,480), Texas (reach 2,914,942), and Florida (reach 2,046,693). These three regions account for the largest share of the active audience.

What other brands do Personal computer fans also like?

Beyond Personal computer itself, the audience over-indexes on Google Maps (15.16×), Indeed.com (12.21×), CarGurus (16.98×), and DeviantArt (15.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.