Rascasse Audience Intelligence

Game consoles Audience in United States

A data profile of the people who buy, follow and care about Game consoles in United States — modelled from more than twelve digital signal sources. Game consoles has an estimated audience of 40,200,015 people in United States.

#406among Topic in United States#32in Technology & Electronics

The average Game consoles fan in United States is 33.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, Gamer, Superman, with strongest over-indexing on Mobile game (2.8× the country average).

Demographically, the Game consoles audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Game consoles fan in United States is more male, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Game consoles profile in United States.

Audience size
40.2M
in United States
Gender
39.5%♀
60.5% male
Age
33.2
average years
Country rank
#567
Topic in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Game consoles fans

39.5% are female, 60.5% are male, average age 33.2.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Game consoles audience in United States
MetricValue
Female39.5%
Male60.5%
Average age33.2
Estimated audience size40,200,015
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Game consoles audience in United States
Age bracketShare%
16-1936%
20-2923%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Game consoles audience comes from United States.

Worldwide audience distribution share by country for Game consoles
CountryShare
United States18.4%
India4.9%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Game consoles audience in United States is strongest.

Fig. 05

Top regions by affinity

Game consoles fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~500K1.37×
02Louisiana~700K1.28×
03Arkansas~400K1.23×
04Kentucky~600K1.22×
05Tennessee~900K1.18×
06Oklahoma~500K1.18×
07Texas~4M1.15×
08Alabama~600K1.15×
09South Carolina~700K1.14×
10West Virginia~200K1.14×
11Kansas~400K1.13×
12Indiana~800K1.12×
13Ohio~1.5M1.09×
14New Mexico~200K1.09×
15North Carolina~1.5M1.06×
16California~4.5M1.05×
17Nevada~400K1.05×
18Michigan~1M1.03×
19Iowa~300K1.03×
20Nebraska~200K1.03×
21Illinois~1.5M1.02×
22Missouri~700K1.01×
23Idaho~200K1.01×
24Pennsylvania~1.5M1.00×
25Georgia~1M1.00×
26Utah~400K1.00×
27South Dakota~90K0.99×
28Washington~800K0.98×
29North Dakota~80K0.96×
30Florida~2.5M0.95×
31New York~2M0.95×
32Virginia~900K0.95×
33Oregon~400K0.95×
34Connecticut~400K0.95×
35Maryland~700K0.94×
36Delaware~100K0.94×
37Hawaii~200K0.92×
38Wisconsin~500K0.91×
39Alaska~80K0.91×
40New Jersey~900K0.89×
41Arizona~700K0.89×
42Montana~100K0.89×
43Colorado~600K0.87×
44Minnesota~500K0.87×
45Washington, District of Columbia~100K0.86×
46Massachusetts~700K0.84×
47Maine~100K0.84×
48Rhode Island~100K0.84×
49New Hampshire~100K0.83×
50Vermont~60K0.80×
Fig. 06

Affinity by region

Affinity by region — Game consoles, United States
0.80×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Game consoles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Game consoles audience
#·InterestCategoryAffinity×
01PC gameGames3.61×
02Gaming computerTechnology & Electronics3.56×
03League of LegendsGames3.46×
04FortniteGames3.42×
05Pokémon (video game series)Games3.32×
06TwitchGames3.30×
07GamerGames3.10×
08Anime and manga fandomLiterature2.91×
09Anime conventionLiterature2.82×
10Mobile gameGames2.80×
11NBA playoffsSports2.48×
12Online gamesGames2.24×
13NBA FinalsSports2.08×
14Popeyes Louisiana KitchenFood & Beverages2.07×
15TikTokInternet & Social Media1.76×
16Video gamesGames1.69×
17SupermanMovies & TV1.66×
18AutoZoneCars & Mobility1.66×
19FIFA World CupSports1.58×
20PeacemakerMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Game consoles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Game consoles audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.55×
Social Media UsageJOY1.34×
Luxury OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Game consoles audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
SpiritualityBALANCE0.83×
IndividualismJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Game consoles have in United States?

Game consoles has an estimated audience of 40,200,015 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Game consoles fans?

39.5% of Game consoles fans are female, 60.5% are male, with an average age of 33.2 years.

03

Which brands do Game consoles fans like most?

Game consoles fans show strongest brand affinity for Mobile game (2.8×), Gamer (3.1×), and Superman (1.66×) over the country average.

04

Where do Game consoles fans live in United States?

Game consoles fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Game consoles fans also like?

Beyond Game consoles itself, the audience over-indexes on Gamer (3.1×), Superman (1.66×), Twitch (3.3×), and Video games (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Game consoles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Game consoles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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