Rascasse Audience Intelligence

Game consoles Audience in Germany

A data profile of the people who buy, follow and care about Game consoles in Germany — modelled from more than twelve digital signal sources. Game consoles has an estimated audience of 6,537,026 people in Germany.

#432among Topic in Germany#41in Technology & Electronics

The average Game consoles fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Mobile game, Twitch, Video games, with strongest over-indexing on Mobile game (2.32× the country average).

Demographically, the Game consoles audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Game consoles fan in Germany is more male, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Game consoles profile in Germany.

Audience size
6.5M
in Germany
Gender
34.0%♀
66.0% male
Age
32.3
average years
Country rank
#704
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Game consoles fans

34.0% are female, 66.0% are male, average age 32.3.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Game consoles audience in Germany
MetricValue
Female34.0%
Male66.0%
Average age32.3
Estimated audience size6,537,026
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Game consoles audience in Germany
Age bracketShare%
16-1939%
20-2920%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Game consoles audience comes from Germany.

Worldwide audience distribution share by country for Game consoles
CountryShare
United States18.4%
India4.9%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Game consoles audience in Germany is strongest.

Fig. 05

Top regions by affinity

Game consoles fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~900K1.79×
02Berlin~400K1.41×
03Bremen~60K1.05×
04Nordrhein-Westfalen~1.5M1.03×
05Hamburg~200K1.03×
06Bayern~1M1.01×
07Saarland~80K0.98×
08Baden-Württemberg~900K0.97×
09Rheinland-Pfalz~300K0.96×
10Brandenburg~200K0.93×
11Sachsen-Anhalt~200K0.93×
12Thüringen~200K0.91×
13Mecklenburg-Vorpommern~100K0.89×
14Sachsen~300K0.88×
15Schleswig-Holstein~200K0.86×
16Niedersachsen~500K0.83×
Fig. 06

Affinity by region

Affinity by region — Game consoles, Germany
0.83×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Game consoles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Game consoles audience
#·InterestCategoryAffinity×
01Counter-Strike: Global OffensiveGames2.72×
02Gaming computerTechnology & Electronics2.56×
03PC gameGames2.51×
04Call of DutyGames2.38×
05GamingGames2.37×
06GamerGames2.35×
07FortniteGames2.35×
08Mobile gameGames2.32×
09League of LegendsGames2.27×
10TwitchGames2.20×
11Digital electronicsTechnology & Electronics2.18×
12Playstation 5Games2.05×
13World of WarcraftGames2.00×
14Drop shippingShopping1.77×
15SteamGames1.75×
16Role-playing gamesGames1.67×
17Online gamesGames1.60×
18CrazyGamesGames1.60×
19Video gamesGames1.55×
20Personal computerTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Game consoles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Game consoles audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.46×
Quality AwarenessPREMIUM1.21×
Need for SecurityCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Game consoles audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.72×
MindfulnessBALANCE0.74×
Community OrientationOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Game consoles have in Germany?

Game consoles has an estimated audience of 6,537,026 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Game consoles fans?

34.0% of Game consoles fans are female, 66.0% are male, with an average age of 32.3 years.

03

Which brands do Game consoles fans like most?

Game consoles fans show strongest brand affinity for Mobile game (2.32×), Twitch (2.2×), and Video games (1.55×) over the country average.

04

Where do Game consoles fans live in Germany?

Game consoles fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Hessen (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Game consoles fans also like?

Beyond Game consoles itself, the audience over-indexes on Twitch (2.2×), Video games (1.55×), Gamer (2.35×), and PC game (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Game consoles audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Game consoles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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