Gaming computer Audience in Germany
A data profile of the people who buy, follow and care about Gaming computer in Germany — modelled from more than twelve digital signal sources. Gaming computer has an estimated audience of 4,478,002 people in Germany.
The average Gaming computer fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include FC Bayern Munich, Harry Potter, Bundesliga, with strongest over-indexing on FC Bayern Munich (2.31× the country average).
Demographically, the Gaming computer audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gaming computer fan in Germany is more male, around 31.1 years old, with strong Pet Ownership tendencies and a notable affinity for FC Bayern Munich.
At a glance
The key figures that characterise the Gaming computer profile in Germany.
Search interest · 12-month trend
Demographics of Gaming computer fans
28.7% are female, 71.3% are male, average age 31.1.
Gender split
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 31.1 |
| Estimated audience size | 4,478,002 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Gaming computer audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.8% |
| China | 8.5% |
| India | 6.9% |
Geography
Where the Gaming computer audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~500K | 1.14× | |
| 02 | Nordrhein-Westfalen | ~1M | 1.11× | |
| 03 | Schleswig-Holstein | ~200K | 1.10× | |
| 04 | Brandenburg | ~200K | 1.09× | |
| 05 | Sachsen | ~200K | 1.07× | |
| 06 | Sachsen-Anhalt | ~100K | 1.07× | |
| 07 | Rheinland-Pfalz | ~200K | 1.03× | |
| 08 | Thüringen | ~100K | 1.02× | |
| 09 | Bayern | ~700K | 1.01× | |
| 10 | Baden-Württemberg | ~600K | 1.00× | |
| 11 | Hessen | ~300K | 0.97× | |
| 12 | Mecklenburg-Vorpommern | ~80K | 0.97× | |
| 13 | Saarland | ~50K | 0.92× | |
| 14 | Hamburg | ~90K | 0.86× | |
| 15 | Bremen | ~30K | 0.86× | |
| 16 | Berlin | ~200K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gaming computer audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bundesliga | Sports | 2.42× | ||
| 02 | Motor vehicle | Cars & Mobility | 2.37× | ||
| 03 | Harry Potter | Movies & TV | 2.35× | ||
| 04 | Lieferando.de | Food & Beverages | 2.35× | ||
| 05 | FC Bayern Munich | Sports | 2.31× | ||
| 06 | Electronic music | Music & Radio | 2.21× | ||
| 07 | Obi (store) | Shopping | 2.19× | ||
| 08 | Games | Games | 1.91× | ||
| 09 | Vehicles | Cars & Mobility | 1.72× | ||
| 10 | Arts and music | Arts & Culture | 1.71× | ||
| 11 | Sports | Sports | 1.71× | ||
| 12 | Reading | Literature | 1.71× | ||
| 13 | Music | Business & Career | 1.70× | ||
| 14 | Entertainment | Movies & TV | 1.67× | ||
| 15 | Outdoor recreation | Sports | 1.67× | ||
| 16 | Movies | Movies & TV | 1.60× | ||
| 17 | Live events | Music & Radio | 1.60× | ||
| 18 | Food and drink | Food & Beverages | 1.58× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.56× | ||
| 20 | Food | Food & Beverages | 1.53× |
Personality of the Gaming computer audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.52× | |
| Sustainability | BALANCE | 1.49× | |
| Healthy Lifestyle | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Community Orientation | OPEN | 0.79× | |
| Convenience Orientation | PREMIUM | 0.82× |
Frequently asked questions
How many fans does Gaming computer have in Germany?
Gaming computer has an estimated audience of 4,478,002 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gaming computer fans?
28.7% of Gaming computer fans are female, 71.3% are male, with an average age of 31.1 years.
Which brands do Gaming computer fans like most?
Gaming computer fans show strongest brand affinity for FC Bayern Munich (2.31×), Harry Potter (2.35×), and Bundesliga (2.42×) over the country average.
Where do Gaming computer fans live in Germany?
Gaming computer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Gaming computer fans also like?
Beyond Gaming computer itself, the audience over-indexes on Harry Potter (2.35×), Bundesliga (2.42×), Entertainment (1.67×), and Arts and music (1.71×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Gaming computer audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gaming computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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