Gaming computer Audience in Germany
Gaming computer has an estimated audience of 4,478,002 people in Germany. 28.7% are female, 71.3% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Bundesliga, FC Bayern Munich, Entertainment, Arts and music.
The average Gaming computer fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Bundesliga, FC Bayern Munich, with strongest over-indexing on Harry Potter (2.35× the country average). Demographically, the Gaming computer audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Gaming computer fans
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 31.1 |
| Estimated audience size | 4,478,002 |
Audience persona
The typical Gaming computer fan in Germany is more male, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,089,329 | 1.11× |
| Bayern | 727,763 | 1.01× |
| Baden-Württemberg | 613,075 | 1× |
| Niedersachsen | 497,071 | 1.14× |
| Hessen | 330,019 | 0.97× |
| Sachsen | 235,574 | 1.07× |
| Rheinland-Pfalz | 231,906 | 1.03× |
| Schleswig-Holstein | 176,621 | 1.1× |
| Berlin | 156,084 | 0.78× |
| Brandenburg | 151,319 | 1.09× |
| Sachsen-Anhalt | 124,242 | 1.07× |
| Thüringen | 116,034 | 1.02× |
| Hamburg | 87,189 | 0.86× |
| Mecklenburg-Vorpommern | 83,052 | 0.97× |
| Saarland | 50,219 | 0.91× |
| Bremen | 32,783 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.35× | Movies & TV |
| Bundesliga | 2.42× | Sports |
| FC Bayern Munich | 2.31× | Sports |
| Entertainment | 1.67× | Movies & TV |
| Arts and music | 1.71× | Arts & Culture |
| Games | 1.91× | Games |
| Music | 1.7× | Business & Career |
| Sports | 1.71× | Sports |
| Food and drink | 1.58× | Food & Beverages |
| Reading | 1.71× | Literature |
| Obi (store) | 2.19× | Shopping |
| Vehicles | 1.72× | Cars & Mobility |
| Outdoor recreation | 1.67× | Sports |
| Motor vehicle | 2.37× | Cars & Mobility |
| Electronic music | 2.21× | Music & Radio |
| Lieferando.de | 2.35× | Food & Beverages |
| Movies | 1.6× | Movies & TV |
| Food | 1.53× | Food & Beverages |
| Consumer electronics | 1.56× | Technology & Electronics |
| Live events | 1.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.26 |
| Sports Activity | POWER | 1.09 |
| Urban Lifestyle | OPEN | 1.05 |
| Travelling | THRILL | 1.04 |
| Social Media Usage | JOY | 0.98 |
| Career Orientation | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| China | 8.5% |
| India | 6.9% |
See Gaming computer audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gaming computer have in Germany?
Gaming computer has an estimated audience of 4,478,002 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gaming computer fans?
28.7% of Gaming computer fans are female, 71.3% are male, with an average age of 31.1 years.
Which brands do Gaming computer fans like most?
Gaming computer fans show strongest brand affinity for Harry Potter (2.35×), Bundesliga (2.42×), and FC Bayern Munich (2.31×) over the country average.
Where do Gaming computer fans live in Germany?
Gaming computer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,089,329), Bayern (reach 727,763), and Baden-Württemberg (reach 613,075). These three regions account for the largest share of the active audience.
What other brands do Gaming computer fans also like?
Beyond Gaming computer itself, the audience over-indexes on Bundesliga (2.42×), FC Bayern Munich (2.31×), Entertainment (1.67×), and Arts and music (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gaming computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.