Consumer electronics Audience in Germany
Consumer electronics has an estimated audience of 32,410,672 people in Germany. 51.0% are female, 49.0% are male, average age 39.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Otaku, Power Rangers (film), The Witcher 2: Assassins of Kings, RoboCop (comics), Warhammer Fantasy Roleplay.
The average Consumer electronics fan in Germany is 39.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Otaku, Power Rangers (film), The Witcher 2: Assassins of Kings, with strongest over-indexing on Otaku (1.51× the country average). Demographically, the Consumer electronics audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Consumer electronics fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 39.5 |
| Estimated audience size | 32,410,672 |
Audience persona
The typical Consumer electronics fan in Germany is balanced, around 39.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Otaku.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 6,114,319 | 1.17× |
| Nordrhein-Westfalen | 5,060,239 | 0.71× |
| Baden-Württemberg | 3,144,423 | 0.71× |
| Hessen | 2,531,901 | 1.03× |
| Berlin | 2,008,978 | 1.39× |
| Niedersachsen | 1,814,056 | 0.58× |
| Rheinland-Pfalz | 853,395 | 0.53× |
| Sachsen | 831,682 | 0.52× |
| Sachsen-Anhalt | 784,960 | 0.93× |
| Thüringen | 771,504 | 0.93× |
| Hamburg | 731,062 | 1× |
| Brandenburg | 694,466 | 0.69× |
| Mecklenburg-Vorpommern | 690,378 | 1.12× |
| Saarland | 655,106 | 1.65× |
| Schleswig-Holstein | 613,957 | 0.53× |
| Bremen | 528,661 | 2.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Otaku | 1.51× | Literature |
| Power Rangers (film) | 1.56× | Movies & TV |
| The Witcher 2: Assassins of Kings | 1.51× | Games |
| RoboCop (comics) | 1.53× | Literature |
| Warhammer Fantasy Roleplay | 1.68× | Games |
| Akame ga Kill! | 1.52× | Literature |
| Super Smash Bros. Melee | 1.59× | Games |
| Hordes (game) | 1.51× | Games |
| Overwatch | 1.87× | Games |
| Donkey Kong | 1.58× | Games |
| Limited Edition (Magic: The Gathering) | 1.52× | Games |
| Steins;Gate | 1.53× | Movies & TV |
| Iron Fist | 1.6× | Movies & TV |
| Grand Prix (Magic: The Gathering) | 1.52× | Games |
| Anime club | 1.64× | Literature |
| Dragon Age: Inquisition | 1.55× | Games |
| Captain Marvel (Mar-Vell) | 1.83× | Literature |
| FPS | 1.52× | Games |
| Warcraft III: The Frozen Throne | 1.52× | Games |
| iPhone Fans | 1.7× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 5.63 |
| Career Orientation | POWER | 1.37 |
| Individualism | JOY | 1.31 |
| Price Sensitivity | PREMIUM | 1.3 |
| Indulgence | JOY | 1.18 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
See Consumer electronics audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Consumer electronics have in Germany?
Consumer electronics has an estimated audience of 32,410,672 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Consumer electronics fans?
51.0% of Consumer electronics fans are female, 49.0% are male, with an average age of 39.5 years.
Which brands do Consumer electronics fans like most?
Consumer electronics fans show strongest brand affinity for Otaku (1.51×), Power Rangers (film) (1.56×), and The Witcher 2: Assassins of Kings (1.51×) over the country average.
Where do Consumer electronics fans live in Germany?
Consumer electronics fans in Germany are most concentrated in Bayern (reach 6,114,319), Nordrhein-Westfalen (reach 5,060,239), and Baden-Württemberg (reach 3,144,423). These three regions account for the largest share of the active audience.
What other brands do Consumer electronics fans also like?
Beyond Consumer electronics itself, the audience over-indexes on Power Rangers (film) (1.56×), The Witcher 2: Assassins of Kings (1.51×), RoboCop (comics) (1.53×), and Warhammer Fantasy Roleplay (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.