Rascasse Audience Intelligence

Consumer electronics Audience in Germany

A data profile of the people who buy, follow and care about Consumer electronics in Germany — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 32,410,672 people in Germany.

#12among Lifestyle cluster in Germany#13among Topic in Germany#1in Technology & Electronics

The average Consumer electronics fan in Germany is 39.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Otaku, Power Rangers (film), The Witcher 2: Assassins of Kings, with strongest over-indexing on Otaku (1.51× the country average).

Demographically, the Consumer electronics audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Consumer electronics fan in Germany is balanced, around 39.5 years old, with strong Individualism tendencies and a notable affinity for Otaku.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consumer electronics profile in Germany.

Audience size
32.4M
in Germany
Gender
51.0%♀
49.0% male
Age
39.5
average years
Country rank
#23
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumer electronics fans

51.0% are female, 49.0% are male, average age 39.5.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Consumer electronics audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age39.5
Estimated audience size32,410,672
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Consumer electronics audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Consumer electronics audience comes from Germany.

Worldwide audience distribution share by country for Consumer electronics
CountryShare
United States20.2%
Japan7.0%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumer electronics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Consumer electronics fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~400K1.39×
02Saarland~500K1.18×
03Berlin~1.5M1.15×
04Bayern~5.5M1.08×
05Mecklenburg-Vorpommern~600K1.03×
06Sachsen-Anhalt~800K1.00×
07Thüringen~800K1.00×
08Hamburg~700K0.99×
09Hessen~2.5M0.98×
10Brandenburg~900K0.93×
11Schleswig-Holstein~1M0.90×
12Rheinland-Pfalz~1.5M0.87×
13Sachsen~1.5M0.86×
14Baden-Württemberg~3.5M0.82×
15Niedersachsen~2.5M0.80×
16Nordrhein-Westfalen~5.5M0.77×
Fig. 06

Affinity by region

Affinity by region — Consumer electronics, Germany
0.77×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consumer electronics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consumer electronics audience
#·InterestCategoryAffinity×
01OverwatchGames1.87×
02Captain Marvel (Mar-Vell)Literature1.83×
03iPhone FansTechnology & Electronics1.70×
04Warhammer Fantasy RoleplayGames1.68×
05Anime clubLiterature1.64×
06Iron FistMovies & TV1.60×
07Super Smash Bros. MeleeGames1.59×
08Donkey KongGames1.58×
09Power Rangers (film)Movies & TV1.56×
10Dragon Age: InquisitionGames1.55×
11RoboCop (comics)Literature1.53×
12Steins;GateMovies & TV1.53×
13Akame ga Kill!Literature1.52×
14Limited Edition (Magic: The Gathering)Games1.52×
15Grand Prix (Magic: The Gathering)Games1.52×
16FPSGames1.52×
17Warcraft III: The Frozen ThroneGames1.52×
18OtakuLiterature1.51×
19The Witcher 2: Assassins of KingsGames1.51×
20Hordes (game)Games1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consumer electronics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consumer electronics audience · What stands out
TraitClusterDeviationScore
IndividualismJOY0.91×
Early Adopter MentalityPOWER0.90×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consumer electronics audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
IndulgenceJOY0.73×
TraditionCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Consumer electronics have in Germany?

Consumer electronics has an estimated audience of 32,410,672 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Consumer electronics fans?

51.0% of Consumer electronics fans are female, 49.0% are male, with an average age of 39.5 years.

03

Which brands do Consumer electronics fans like most?

Consumer electronics fans show strongest brand affinity for Otaku (1.51×), Power Rangers (film) (1.56×), and The Witcher 2: Assassins of Kings (1.51×) over the country average.

04

Where do Consumer electronics fans live in Germany?

Consumer electronics fans in Germany are most concentrated in Bayern (reach ~5.5M), Nordrhein-Westfalen (reach ~5.5M), and Baden-Württemberg (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Consumer electronics fans also like?

Beyond Consumer electronics itself, the audience over-indexes on Power Rangers (film) (1.56×), The Witcher 2: Assassins of Kings (1.51×), RoboCop (comics) (1.53×), and Warhammer Fantasy Roleplay (1.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

See Consumer electronics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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