A data profile of the people who buy, follow and care about Consumer electronics in Spain — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 23,144,730 people in Spain.
The average Consumer electronics fan in Spain is 43.8 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Maquillaje Profesional, Harry Potter, Brico Dépôt, with strongest over-indexing on Maquillaje Profesional (2.8× the country average).
Demographically, the Consumer electronics audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Social Media Usage, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Consumer electronics fan in Spain is balanced, around 43.8 years old, with strong Social Media Usage tendencies and a notable affinity for Maquillaje Profesional.
The key figures that characterise the Consumer electronics profile in Spain.
54.4% are female, 45.6% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.8 |
| Estimated audience size | 23,144,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Consumer electronics audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
Where the Consumer electronics audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~300K | 1.17× | |
| 02 | Extremadura | ~600K | 1.13× | |
| 03 | Principality of Asturias | ~600K | 1.07× | |
| 04 | Region of Murcia | ~800K | 1.04× | |
| 05 | Aragon | ~600K | 1.04× | |
| 06 | Castilla-La Mancha | ~900K | 1.00× | |
| 07 | Balearic Islands | ~700K | 1.00× | |
| 08 | Castile and León | ~1M | 0.98× | |
| 09 | Canary Islands | ~1M | 0.97× | |
| 10 | Galicia | ~1M | 0.96× | |
| 11 | Basque Autonomous Country | ~800K | 0.96× | |
| 12 | Comunidad Valenciana | ~2.5M | 0.92× | |
| 13 | Andalusia | ~4M | 0.91× | |
| 14 | Catalonia | ~3.5M | 0.87× | |
| 15 | Community of Madrid | ~3.5M | 0.86× |
The strongest cross-interests of the Consumer electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 3.06× | |||
| 02 | Disney, Oklahoma | POI | 2.91× | ||
| 03 | Maquillaje Profesional | Beauty & Wellness | 2.80× | ||
| 04 | Brico Dépôt | Shopping | 2.72× | ||
| 05 | The Big Bang Theory | Movies & TV | 2.69× | ||
| 06 | Carros | Travel & Leisure | 2.61× | ||
| 07 | The Sopranos | Movies & TV | 2.51× | ||
| 08 | Spot reduction | Health | 2.49× | ||
| 09 | Club Atlético River Plate | Sports | 2.48× | ||
| 10 | Sport bike | Cars & Mobility | 2.44× | ||
| 11 | Regalos Originales | Shopping | 2.22× | ||
| 12 | Isabel Marant | Fashion & Accessoires | 2.20× | ||
| 13 | Boca Juniors | Sports | 2.20× | ||
| 14 | Marc Márquez | Sports | 2.19× | ||
| 15 | Harry Potter | Movies & TV | 1.97× | ||
| 16 | Yamaha Motor Company | Cars & Mobility | 1.93× | ||
| 17 | French Bulldog | Pets & Animals | 1.70× | ||
| 18 | idealista.com | Home & Garden | 1.69× | ||
| 19 | El Mueble | Home & Garden | 1.64× | ||
| 20 | Superman | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Community Orientation | OPEN | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.54× | |
| Indulgence | JOY | 0.58× | |
| Travelling | THRILL | 0.62× |
Consumer electronics has an estimated audience of 23,144,730 people in Spain, concentrated in Andalusia and Catalonia.
54.4% of Consumer electronics fans are female, 45.6% are male, with an average age of 43.8 years.
Consumer electronics fans show strongest brand affinity for Maquillaje Profesional (2.8×), Harry Potter (1.97×), and Brico Dépôt (2.72×) over the country average.
Consumer electronics fans in Spain are most concentrated in Andalusia (reach ~4M), Catalonia (reach ~3.5M), and Community of Madrid (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Consumer electronics itself, the audience over-indexes on Harry Potter (1.97×), Brico Dépôt (2.72×), Sport bike (2.44×), and Regalos Originales (2.22×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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