Consumer electronics Audience in Spain
Consumer electronics has an estimated audience of 23,144,730 people in Spain. 54.4% are female, 45.6% are male, average age 43.8. Top regions: Catalonia, Community of Madrid, Region of Murcia. Top brand affinities: Brico Dépôt, Maquillaje Profesional, Harry Potter, Reddit, Sport bike.
The average Consumer electronics fan in Spain is 43.8 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Region of Murcia. Top brand affinities include Brico Dépôt, Maquillaje Profesional, Harry Potter, with strongest over-indexing on Brico Dépôt (2.72× the country average). Demographically, the Consumer electronics audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Consumer electronics fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.8 |
| Estimated audience size | 23,144,730 |
Audience persona
The typical Consumer electronics fan in Spain is balanced, around 43.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Brico Dépôt.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,343,468 | 0.32× |
| Community of Madrid | 1,314,030 | 0.34× |
| Region of Murcia | 1,064,688 | 1.34× |
| Castilla-La Mancha | 948,659 | 1.01× |
| Comunidad Valenciana | 881,586 | 0.34× |
| Andalusia | 850,925 | 0.19× |
| Principality of Asturias | 849,375 | 1.66× |
| Aragon | 819,881 | 1.34× |
| Castile and León | 803,612 | 0.8× |
| Canary Islands | 778,837 | 0.67× |
| Extremadura | 777,938 | 2.18× |
| Balearic Islands | 662,869 | 1.02× |
| Galicia | 637,951 | 0.59× |
| Basque Autonomous Country | 517,119 | 0.6× |
| Navarre | 452,138 | 2.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 2.72× | Shopping |
| Maquillaje Profesional | 2.8× | Beauty & Wellness |
| Harry Potter | 1.97× | Movies & TV |
| 3.06× | Internet & Social Media | |
| Sport bike | 2.44× | Cars & Mobility |
| Regalos Originales | 2.22× | Shopping |
| idealista.com | 1.69× | Home & Garden |
| Disney, Oklahoma | 2.91× | |
| Superman | 1.53× | Movies & TV |
| The Big Bang Theory | 2.69× | Movies & TV |
| El Mueble | 1.64× | Home & Garden |
| Ester Expósito | 1.93× | Movies & TV |
| Isabel Marant | 2.2× | Fashion & Accessoires |
| Spot reduction | 2.49× | Health |
| The Sopranos | 2.51× | Movies & TV |
| Maisons du Monde | 1.76× | Home & Garden |
| Novak Djokovic | 1.51× | Sports |
| Boca Juniors | 2.2× | Sports |
| Club Atlético River Plate | 2.48× | Sports |
| French Bulldog | 1.7× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.86 |
| Sustainability | BALANCE | 1.63 |
| DIY Mentality | THRILL | 1.46 |
| Luxury Orientation | PREMIUM | 1.46 |
| Early Adopter Mentality | POWER | 1.27 |
| Design Affinity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
See Consumer electronics audiences in other countries
- Consumer electronics — Germany
- Consumer electronics — United States
- Consumer electronics — United Kingdom
- Consumer electronics — France
- Consumer electronics — Italy
- Consumer electronics — Brazil
- Consumer electronics — Japan
- Consumer electronics — South Korea
- Consumer electronics — India
- Consumer electronics — Canada
- Consumer electronics — Mexico
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Consumer electronics have in Spain?
Consumer electronics has an estimated audience of 23,144,730 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Consumer electronics fans?
54.4% of Consumer electronics fans are female, 45.6% are male, with an average age of 43.8 years.
Which brands do Consumer electronics fans like most?
Consumer electronics fans show strongest brand affinity for Brico Dépôt (2.72×), Maquillaje Profesional (2.8×), and Harry Potter (1.97×) over the country average.
Where do Consumer electronics fans live in Spain?
Consumer electronics fans in Spain are most concentrated in Catalonia (reach 1,343,468), Community of Madrid (reach 1,314,030), and Region of Murcia (reach 1,064,688). These three regions account for the largest share of the active audience.
What other brands do Consumer electronics fans also like?
Beyond Consumer electronics itself, the audience over-indexes on Maquillaje Profesional (2.8×), Harry Potter (1.97×), Reddit (3.06×), and Sport bike (2.44×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.