A data profile of the people who buy, follow and care about Regalos Originales in Spain — modelled from more than twelve digital signal sources. Regalos Originales has an estimated audience of 5,708,682 people in Spain.
Regalos Originales has an estimated audience of 5,708,682 people in Spain. 69.1% are female, 30.9% are male, average age 40.2. Top brand affinities: Brico Dépôt, Maisons du Monde, Just Eat, Consumer electronics, Black Mirror (TV series).
Top brand affinities include Brico Dépôt, Maisons du Monde, Just Eat, with strongest over-indexing on Brico Dépôt (10.75× the country average).
Demographically, the Regalos Originales audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.
The typical Regalos Originales fan in Spain is more female, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Regalos Originales profile in Spain.
69.1% are female, 30.9% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 40.2 |
| Estimated audience size | 5,708,682 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Regalos Originales audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 87.5% |
| United States | 2.3% |
| Colombia | 1.0% |
The strongest cross-interests of the Regalos Originales audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Handmaid's Tale | Movies & TV | 12.04× | ||
| 02 | Black Mirror (TV series) | Movies & TV | 11.32× | ||
| 03 | Brico Dépôt | Shopping | 10.75× | ||
| 04 | Bali | Travel & Leisure | 10.18× | ||
| 05 | Luis Fonsi | Music & Radio | 9.26× | ||
| 06 | Maisons du Monde | Home & Garden | 9.01× | ||
| 07 | Vikings (TV series) | Movies & TV | 8.17× | ||
| 08 | Just Eat | Food & Beverages | 7.99× | ||
| 09 | Rossmann | Shopping | 7.83× | ||
| 10 | Caudalie | Beauty & Wellness | 7.10× | ||
| 11 | Portrait painting | Arts & Culture | 6.97× | ||
| 12 | Broadway theatre | Travel & Leisure | 6.41× | ||
| 13 | Danish design | Home & Garden | 5.81× | ||
| 14 | Gypsy style | Fashion & Accessoires | 5.77× | ||
| 15 | Financial services | Business & Career | 3.22× | ||
| 16 | Consumer electronics | Technology & Electronics | 2.22× | ||
| 17 | Barcelona | Travel & Leisure | 2.19× | ||
| 18 | Clothing | Fashion & Accessoires | 1.94× | ||
| 19 | Madrid | Travel & Leisure | 1.85× | ||
| 20 | Vehicles | Cars & Mobility | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.32× | |
| Convenience Orientation | PREMIUM | 1.64× | |
| Tradition | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.71× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Risk Appetite | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Regalos Originales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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