Barcelona Audience in Spain
Barcelona has an estimated audience of 14,510,740 people in Spain. 59.0% are female, 41.0% are male, average age 43.5. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Brico Dépôt, Harry Potter, Maquillaje Profesional, Reddit, Regalos Originales.
The average Barcelona fan in Spain is 43.5 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Brico Dépôt, Harry Potter, Maquillaje Profesional, with strongest over-indexing on Brico Dépôt (2.58× the country average). Demographically, the Barcelona audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Barcelona fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 43.5 |
| Estimated audience size | 14,510,740 |
Audience persona
The typical Barcelona fan in Spain is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Brico Dépôt.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 6,525,000 | 2.75× |
| Andalusia | 2,929,169 | 1.03× |
| Community of Madrid | 2,111,038 | 0.86× |
| Comunidad Valenciana | 1,507,433 | 0.93× |
| Canary Islands | 675,712 | 0.93× |
| Galicia | 624,855 | 0.92× |
| Castilla-La Mancha | 614,012 | 1.04× |
| Castile and León | 549,116 | 0.87× |
| Region of Murcia | 479,866 | 0.96× |
| Basque Autonomous Country | 430,997 | 0.79× |
| Aragon | 356,717 | 0.93× |
| Balearic Islands | 336,799 | 0.83× |
| Extremadura | 281,354 | 0.9× |
| Principality of Asturias | 281,266 | 0.82× |
| Navarre | 168,145 | 0.92× |
| Cantabria | 134,555 | 0.74× |
| La Rioja | 72,359 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 2.58× | Shopping |
| Harry Potter | 1.84× | Movies & TV |
| Maquillaje Profesional | 2.12× | Beauty & Wellness |
| 2.96× | Internet & Social Media | |
| Regalos Originales | 2.19× | Shopping |
| El Economista | 1.91× | News |
| idealista.com | 1.77× | Home & Garden |
| Sport bike | 2.14× | Cars & Mobility |
| The Sopranos | 3.31× | Movies & TV |
| Friends | 1.55× | Movies & TV |
| Disney, Oklahoma | 2.35× | |
| El Mueble | 1.79× | Home & Garden |
| The Big Bang Theory | 2.7× | Movies & TV |
| Primavera Sound | 2.89× | Music & Radio |
| RAC 1 | 2.19× | Music & Radio |
| Isabel Marant | 2.26× | Fashion & Accessoires |
| Manchester City F.C. | 1.59× | Sports |
| Maisons du Monde | 1.81× | Home & Garden |
| Black Mirror (TV series) | 2.82× | Movies & TV |
| Ester Expósito | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.31 |
| Sustainability | BALANCE | 1.24 |
| Quality Awareness | PREMIUM | 1.18 |
| Creativity | OPEN | 1.12 |
| Sports Activity | POWER | 1.06 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 15.1% |
| Guatemala | 7.0% |
| United States | 5.3% |
See Barcelona audiences in other countries
More City audiences in Spain
- Madrid (19,057,275)
- Buenos Aires (6,817,490)
- Seville (6,306,864)
- Valencia (6,178,258)
- New York City (5,531,215)
Frequently asked questions
How many fans does Barcelona have in Spain?
Barcelona has an estimated audience of 14,510,740 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Barcelona fans?
59.0% of Barcelona fans are female, 41.0% are male, with an average age of 43.5 years.
Which brands do Barcelona fans like most?
Barcelona fans show strongest brand affinity for Brico Dépôt (2.58×), Harry Potter (1.84×), and Maquillaje Profesional (2.12×) over the country average.
Where do Barcelona fans live in Spain?
Barcelona fans in Spain are most concentrated in Catalonia (reach 6,525,000), Andalusia (reach 2,929,169), and Community of Madrid (reach 2,111,038). These three regions account for the largest share of the active audience.
What other brands do Barcelona fans also like?
Beyond Barcelona itself, the audience over-indexes on Harry Potter (1.84×), Maquillaje Profesional (2.12×), Reddit (2.96×), and Regalos Originales (2.19×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.