A data profile of the people who buy, follow and care about Barcelona in Spain — modelled from more than twelve digital signal sources. Barcelona has an estimated audience of 14,510,740 people in Spain.
The average Barcelona fan in Spain is 43.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Brico Dépôt, Harry Potter, Maquillaje Profesional, with strongest over-indexing on Brico Dépôt (2.58× the country average).
Demographically, the Barcelona audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Social Media Usage, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Barcelona fan in Spain is more female, around 43.5 years old, with strong Social Media Usage tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Barcelona profile in Spain.
59.0% are female, 41.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 43.5 |
| Estimated audience size | 14,510,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Barcelona audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 12.6% |
| Guatemala | 5.9% |
| United States | 4.5% |
Where the Barcelona audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~6.5M | 2.75× | |
| 02 | Castilla-La Mancha | ~600K | 1.04× | |
| 03 | Andalusia | ~3M | 1.03× | |
| 04 | Region of Murcia | ~500K | 0.96× | |
| 05 | Comunidad Valenciana | ~1.5M | 0.93× | |
| 06 | Canary Islands | ~700K | 0.93× | |
| 07 | Aragon | ~400K | 0.93× | |
| 08 | Galicia | ~600K | 0.92× | |
| 09 | Navarre | ~200K | 0.92× | |
| 10 | Extremadura | ~300K | 0.90× | |
| 11 | Castile and León | ~500K | 0.87× | |
| 12 | Community of Madrid | ~2M | 0.86× | |
| 13 | Balearic Islands | ~300K | 0.83× | |
| 14 | Principality of Asturias | ~300K | 0.82× | |
| 15 | Basque Autonomous Country | ~400K | 0.79× | |
| 16 | La Rioja | ~70K | 0.77× | |
| 17 | Cantabria | ~100K | 0.74× |
The strongest cross-interests of the Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Sopranos | Movies & TV | 3.31× | ||
| 02 | Internet & Social Media | 2.96× | |||
| 03 | Primavera Sound | Music & Radio | 2.89× | ||
| 04 | The Big Bang Theory | Movies & TV | 2.70× | ||
| 05 | Brico Dépôt | Shopping | 2.58× | ||
| 06 | Disney, Oklahoma | POI | 2.35× | ||
| 07 | Spot reduction | Health | 2.27× | ||
| 08 | Isabel Marant | Fashion & Accessoires | 2.26× | ||
| 09 | Regalos Originales | Shopping | 2.19× | ||
| 10 | RAC 1 | Music & Radio | 2.19× | ||
| 11 | Marc Márquez | Sports | 2.18× | ||
| 12 | Sport bike | Cars & Mobility | 2.14× | ||
| 13 | Maquillaje Profesional | Beauty & Wellness | 2.12× | ||
| 14 | El Economista | News | 1.91× | ||
| 15 | Harry Potter | Movies & TV | 1.84× | ||
| 16 | El Mueble | Home & Garden | 1.79× | ||
| 17 | idealista.com | Home & Garden | 1.77× | ||
| 18 | Indie pop | Music & Radio | 1.74× | ||
| 19 | Manchester City F.C. | Sports | 1.59× | ||
| 20 | Hollywood | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.05× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Community Orientation | OPEN | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.72× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Indulgence | JOY | 0.73× |
Barcelona has an estimated audience of 14,510,740 people in Spain, concentrated in Catalonia and Andalusia.
59.0% of Barcelona fans are female, 41.0% are male, with an average age of 43.5 years.
Barcelona fans show strongest brand affinity for Brico Dépôt (2.58×), Harry Potter (1.84×), and Maquillaje Profesional (2.12×) over the country average.
Barcelona fans in Spain are most concentrated in Catalonia (reach ~6.5M), Andalusia (reach ~3M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Barcelona itself, the audience over-indexes on Harry Potter (1.84×), Maquillaje Profesional (2.12×), El Economista (1.91×), and Regalos Originales (2.19×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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