Barcelona Audience in Germany
Barcelona has an estimated audience of 1,897,306 people in Germany. 48.6% are female, 51.4% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports, FIFA World Cup, UEFA Champions League, VfB Stuttgart, Real Madrid C.F..
The average Barcelona fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports, FIFA World Cup, UEFA Champions League, with strongest over-indexing on Sports (1.53× the country average). Demographically, the Barcelona audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Barcelona fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 37.8 |
| Estimated audience size | 1,897,306 |
Audience persona
The typical Barcelona fan in Germany is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 502,657 | 1.21× |
| Bayern | 302,810 | 0.99× |
| Baden-Württemberg | 282,925 | 1.09× |
| Hessen | 192,691 | 1.33× |
| Niedersachsen | 188,696 | 1.02× |
| Berlin | 105,566 | 1.24× |
| Rheinland-Pfalz | 93,250 | 0.98× |
| Sachsen | 75,708 | 0.81× |
| Schleswig-Holstein | 60,656 | 0.89× |
| Hamburg | 53,748 | 1.25× |
| Brandenburg | 48,786 | 0.83× |
| Sachsen-Anhalt | 35,575 | 0.72× |
| Thüringen | 31,376 | 0.65× |
| Mecklenburg-Vorpommern | 24,765 | 0.68× |
| Saarland | 22,696 | 0.97× |
| Bremen | 21,163 | 1.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.53× | Sports |
| FIFA World Cup | 1.7× | Sports |
| UEFA Champions League | 1.67× | Sports |
| VfB Stuttgart | 2.02× | Sports |
| Real Madrid C.F. | 1.63× | Sports |
| Livemusic | 2.04× | Music & Radio |
| SV Werder Bremen | 1.52× | Sports |
| Manchester City F.C. | 2.53× | Sports |
| 2. Bundesliga | 1.62× | Sports |
| RB Leipzig | 2.02× | Sports |
| UEFA Europa League | 2.01× | Sports |
| La Liga | 2.32× | Sports |
| Transfermarkt | 1.56× | Sports |
| FC Barcelona | 1.67× | Sports |
| Premier League | 1.78× | Sports |
| Karlsruher SC | 4.35× | Sports |
| Manchester United F.C. | 1.84× | Sports |
| TGV | 8.5× | Cars & Mobility |
| Eindhoven | 3.25× | Travel & Leisure |
| DFB-Pokal | 2.03× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.7 |
| Sports Activity | POWER | 1.52 |
| Travelling | THRILL | 1.49 |
| Design Affinity | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.41 |
| DIY Mentality | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 15.1% |
| Guatemala | 7.0% |
| United States | 5.3% |
See Barcelona audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Barcelona have in Germany?
Barcelona has an estimated audience of 1,897,306 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barcelona fans?
48.6% of Barcelona fans are female, 51.4% are male, with an average age of 37.8 years.
Which brands do Barcelona fans like most?
Barcelona fans show strongest brand affinity for Sports (1.53×), FIFA World Cup (1.7×), and UEFA Champions League (1.67×) over the country average.
Where do Barcelona fans live in Germany?
Barcelona fans in Germany are most concentrated in Nordrhein-Westfalen (reach 502,657), Bayern (reach 302,810), and Baden-Württemberg (reach 282,925). These three regions account for the largest share of the active audience.
What other brands do Barcelona fans also like?
Beyond Barcelona itself, the audience over-indexes on FIFA World Cup (1.7×), UEFA Champions League (1.67×), VfB Stuttgart (2.02×), and Real Madrid C.F. (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.