Karlsruher SC Audience in Germany
Karlsruher SC has an estimated audience of 1,217,357 people in Germany. 32.6% are female, 67.4% are male, average age 38.6. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Holstein Kiel, VfL Wolfsburg (women), 1. FC Heidenheim, SSV Jahn Regensburg, Transfermarkt.
The average Karlsruher SC fan in Germany is 38.6 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Holstein Kiel, VfL Wolfsburg (women), 1. FC Heidenheim, with strongest over-indexing on Holstein Kiel (26.37× the country average). Demographically, the Karlsruher SC audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Karlsruher SC fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 38.6 |
| Estimated audience size | 1,217,357 |
Audience persona
The typical Karlsruher SC fan in Germany is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Holstein Kiel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 511,160 | 3.08× |
| Nordrhein-Westfalen | 203,362 | 0.76× |
| Niedersachsen | 117,531 | 0.99× |
| Rheinland-Pfalz | 104,925 | 1.72× |
| Bayern | 99,425 | 0.51× |
| Schleswig-Holstein | 64,519 | 1.48× |
| Hessen | 52,383 | 0.56× |
| Hamburg | 40,493 | 1.47× |
| Berlin | 35,334 | 0.65× |
| Sachsen-Anhalt | 33,024 | 1.05× |
| Brandenburg | 23,117 | 0.61× |
| Sachsen | 23,026 | 0.39× |
| Mecklenburg-Vorpommern | 18,464 | 0.79× |
| Saarland | 17,117 | 1.14× |
| Thüringen | 10,604 | 0.34× |
| Bremen | 4,671 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Holstein Kiel | 26.37× | Sports |
| VfL Wolfsburg (women) | 24.9× | Sports |
| 1. FC Heidenheim | 24.09× | Sports |
| SSV Jahn Regensburg | 31.73× | Sports |
| Transfermarkt | 9.73× | Sports |
| SpVgg Greuther Fürth | 28.77× | Sports |
| SV Sandhausen | 40.22× | Sports |
| Oliver Kahn | 37.47× | Sports |
| Arminia Bielefeld | 16.42× | Sports |
| VfL Bochum | 14.07× | Sports |
| Eintracht Braunschweig | 14.7× | Sports |
| Dynamo Dresden | 8.19× | Sports |
| SC Paderborn 07 | 23.15× | Sports |
| Ole Werner | 26.37× | Sports |
| Borussia Dortmund | 3.52× | Sports |
| 3. Liga | 9.18× | Sports |
| F.C. Hansa Rostock | 9.6× | Sports |
| Hamburger SV | 7.43× | Sports |
| SC Freiburg | 10.2× | Sports |
| FC Erzgebirge Aue | 14.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Risk Appetite | THRILL | 1.21 |
| Sports Activity | POWER | 1.15 |
| Pet Ownership | JOY | 1.12 |
| Career Orientation | POWER | 1.09 |
| Spirituality | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.0% |
| Indonesia | 3.9% |
| Brazil | 3.3% |
See Karlsruher SC audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Karlsruher SC have in Germany?
Karlsruher SC has an estimated audience of 1,217,357 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Karlsruher SC fans?
32.6% of Karlsruher SC fans are female, 67.4% are male, with an average age of 38.6 years.
Which brands do Karlsruher SC fans like most?
Karlsruher SC fans show strongest brand affinity for Holstein Kiel (26.37×), VfL Wolfsburg (women) (24.9×), and 1. FC Heidenheim (24.09×) over the country average.
Where do Karlsruher SC fans live in Germany?
Karlsruher SC fans in Germany are most concentrated in Baden-Württemberg (reach 511,160), Nordrhein-Westfalen (reach 203,362), and Niedersachsen (reach 117,531). These three regions account for the largest share of the active audience.
What other brands do Karlsruher SC fans also like?
Beyond Karlsruher SC itself, the audience over-indexes on VfL Wolfsburg (women) (24.9×), 1. FC Heidenheim (24.09×), SSV Jahn Regensburg (31.73×), and Transfermarkt (9.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karlsruher SC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.