Rascasse Audience Intelligence

SC Paderborn 07 Audience in Germany

A data profile of the people who buy, follow and care about SC Paderborn 07 in Germany — modelled from more than twelve digital signal sources. SC Paderborn 07 has an estimated audience of 1,200,141 people in Germany.

#140among Soccer in Germany#76among Team in Germany#451in Sports

The average SC Paderborn 07 fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Rheinland-Pfalz.

Top brand affinities include Steffen Baumgart, Chris Führich, Transfermarkt, with strongest over-indexing on Steffen Baumgart (85.28× the country average).

Demographically, the SC Paderborn 07 audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SC Paderborn 07 fan in Germany is more male, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Steffen Baumgart.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SC Paderborn 07 profile in Germany.

Audience size
1.2M
in Germany
Gender
32.3%♀
67.7% male
Age
35.3
average years
Country rank
#5494
Team in Germany
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SC Paderborn 07 fans

32.3% are female, 67.7% are male, average age 35.3.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for SC Paderborn 07 audience in Germany
MetricValue
Female32.3%
Male67.7%
Average age35.3
Estimated audience size1,200,141
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the SC Paderborn 07 audience in Germany
Age bracketShare%
16-1935%
20-2916%
30-3915%
40-4919%
50+15%
Fig. 04

Worldwide distribution

65.2%

of the worldwide SC Paderborn 07 audience comes from Germany.

Worldwide audience distribution share by country for SC Paderborn 07
CountryShare
Germany65.2%
Brazil9.0%
United States2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SC Paderborn 07 audience in Germany is strongest.

Fig. 05

Top regions by affinity

SC Paderborn 07 fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~40K3.46×
02Nordrhein-Westfalen~400K1.65×
03Rheinland-Pfalz~80K1.52×
04Niedersachsen~100K1.44×
05Schleswig-Holstein~50K1.43×
06Hamburg~30K1.36×
07Sachsen-Anhalt~30K1.30×
08Mecklenburg-Vorpommern~20K1.01×
09Brandenburg~20K0.63×
10Berlin~30K0.58×
11Hessen~40K0.56×
12Sachsen~30K0.56×
13Bremen~5K0.54×
14Baden-Württemberg~70K0.49×
15Bayern~70K0.41×
16Thüringen~10K0.38×
Fig. 06

Affinity by region

Affinity by region — SC Paderborn 07, Germany
0.38×1.00×3.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SC Paderborn 07 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SC Paderborn 07 audience
#·InterestCategoryAffinity×
01Steffen BaumgartSports85.28×
02Chris FührichSports56.79×
031. FC HeidenheimSports11.10×
04VfL BochumSports10.89×
05Arminia BielefeldSports10.65×
06FC Energie CottbusSports10.34×
07IHF World Women's Handball ChampionshipSports10.05×
08SC Preußen MünsterSports9.22×
09Eintracht BraunschweigSports8.87×
10FC Erzgebirge AueSports8.67×
11F.C. Hansa RostockSports7.69×
12MSV DuisburgSports6.80×
13TransfermarktSports6.64×
14Frauen-BundesligaSports6.60×
15LeedsTravel & Leisure5.57×
16Western UnionBusiness & Career4.96×
17Borussia MönchengladbachSports3.98×
182. BundesligaSports3.89×
19SV Werder BremenSports3.17×
20Borussia DortmundSports2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SC Paderborn 07 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SC Paderborn 07 audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.40×
Convenience OrientationPREMIUM1.15×
PatriotismCONSERVATISM1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SC Paderborn 07 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.62×
SustainabilityBALANCE0.63×
Pet OwnershipJOY0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SC Paderborn 07 have in Germany?

SC Paderborn 07 has an estimated audience of 1,200,141 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of SC Paderborn 07 fans?

32.3% of SC Paderborn 07 fans are female, 67.7% are male, with an average age of 35.3 years.

03

Which brands do SC Paderborn 07 fans like most?

SC Paderborn 07 fans show strongest brand affinity for Steffen Baumgart (85.28×), Chris Führich (56.79×), and Transfermarkt (6.64×) over the country average.

04

Where do SC Paderborn 07 fans live in Germany?

SC Paderborn 07 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Niedersachsen (reach ~100K), and Rheinland-Pfalz (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do SC Paderborn 07 fans also like?

Beyond SC Paderborn 07 itself, the audience over-indexes on Chris Führich (56.79×), Transfermarkt (6.64×), VfL Bochum (10.89×), and Arminia Bielefeld (10.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

Related rankings

See SC Paderborn 07 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SC Paderborn 07. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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