Arminia Bielefeld Audience in Germany

Arminia Bielefeld logo

Arminia Bielefeld has an estimated audience of 3,298,284 people in Germany. 29.8% are female, 70.2% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Transfermarkt, Dynamo Dresden, 1. FC Union Berlin, Borussia Dortmund, SV Werder Bremen.

The average Arminia Bielefeld fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Transfermarkt, Dynamo Dresden, 1. FC Union Berlin, with strongest over-indexing on Transfermarkt (12.51× the country average). Demographically, the Arminia Bielefeld audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Arminia Bielefeld fans

Demographic split for Arminia Bielefeld audience in Germany
MetricValue
Female29.8%
Male70.2%
Average age35.4
Estimated audience size3,298,284

Audience persona

The typical Arminia Bielefeld fan in Germany is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.

Top regions in Germany

Top regions ranked by reach for Arminia Bielefeld in Germany
RegionReachAffinity
Nordrhein-Westfalen2,473,7144.98×
Niedersachsen630,1521.97×
Bayern218,6740.41×
Baden-Württemberg169,2210.38×
Sachsen149,5520.92×
Hessen124,9330.5×
Brandenburg90,1220.88×
Berlin84,5340.57×
Schleswig-Holstein84,0820.71×
Rheinland-Pfalz77,1040.47×
Hamburg69,7300.94×
Mecklenburg-Vorpommern59,1450.94×
Sachsen-Anhalt39,8650.47×
Saarland38,8690.96×
Thüringen26,4190.31×
Bremen16,8370.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arminia Bielefeld audience
BrandAffinityCategory
Transfermarkt12.51×Sports
Dynamo Dresden12.49×Sports
1. FC Union Berlin23.17×Sports
Borussia Dortmund4.97×Sports
SV Werder Bremen7.98×Sports
RB Leipzig10.71×Sports
F.C. Hansa Rostock12.28×Sports
Paris Saint-Germain Féminines17.89×Sports
1. FC Heidenheim18.24×Sports
VfL Bochum13.19×Sports
VfB Stuttgart7.24×Sports
Eintracht Braunschweig13.01×Sports
Holstein Kiel13.54×Sports
VfL Wolfsburg (women)15.49×Sports
Hannover 9610.3×Sports
3. Liga9.58×Sports
2. Bundesliga6.03×Sports
Fenerbahçe Men's Basketball10.01×Sports
Sportschau5.67×Sports
Hamburger SV7.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arminia Bielefeld audience
TraitClusterScore
PatriotismCONSERVATISM1.43
SpiritualityBALANCE1.21
Convenience OrientationPREMIUM1.13
Risk AppetiteTHRILL1.12
Sports ActivityPOWER1.12
Early Adopter MentalityPOWER0.99

Worldwide distribution

Worldwide audience distribution share by country for Arminia Bielefeld
CountryShare
Germany73.6%
Brazil5.1%
United States1.4%

See Arminia Bielefeld audiences in other countries

More Soccer audiences in Germany

Frequently asked questions

How many fans does Arminia Bielefeld have in Germany?

Arminia Bielefeld has an estimated audience of 3,298,284 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

What is the gender split and age of Arminia Bielefeld fans?

29.8% of Arminia Bielefeld fans are female, 70.2% are male, with an average age of 35.4 years.

Which brands do Arminia Bielefeld fans like most?

Arminia Bielefeld fans show strongest brand affinity for Transfermarkt (12.51×), Dynamo Dresden (12.49×), and 1. FC Union Berlin (23.17×) over the country average.

Where do Arminia Bielefeld fans live in Germany?

Arminia Bielefeld fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,473,714), Niedersachsen (reach 630,152), and Bayern (reach 218,674). These three regions account for the largest share of the active audience.

What other brands do Arminia Bielefeld fans also like?

Beyond Arminia Bielefeld itself, the audience over-indexes on Dynamo Dresden (12.49×), 1. FC Union Berlin (23.17×), Borussia Dortmund (4.97×), and SV Werder Bremen (7.98×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Arminia Bielefeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.