Rascasse Audience Intelligence

Arminia Bielefeld Audience in Germany

A data profile of the people who buy, follow and care about Arminia Bielefeld in Germany — modelled from more than twelve digital signal sources. Arminia Bielefeld has an estimated audience of 2,623,814 people in Germany.

#79among Soccer in Germany#45among Team in Germany#203in Sports

The average Arminia Bielefeld fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Transfermarkt, Frauen-Bundesliga, Dynamo Dresden, with strongest over-indexing on Transfermarkt (12.51× the country average).

Demographically, the Arminia Bielefeld audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Arminia Bielefeld fan in Germany is more male, around 35.4 years old, with strong Risk Appetite tendencies and a notable affinity for Transfermarkt.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arminia Bielefeld profile in Germany.

Audience size
2.6M
in Germany
Gender
29.8%♀
70.2% male
Age
35.4
average years
Country rank
#2504
Team in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arminia Bielefeld fans

29.8% are female, 70.2% are male, average age 35.4.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Arminia Bielefeld audience in Germany
MetricValue
Female29.8%
Male70.2%
Average age35.4
Estimated audience size2,623,814
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Arminia Bielefeld audience in Germany
Age bracketShare%
16-1933%
20-2918%
30-3917%
40-4918%
50+15%
Fig. 04

Worldwide distribution

67.8%

of the worldwide Arminia Bielefeld audience comes from Germany.

Worldwide audience distribution share by country for Arminia Bielefeld
CountryShare
Germany67.8%
Brazil4.7%
Poland1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arminia Bielefeld audience in Germany is strongest.

Fig. 05

Top regions by affinity

Arminia Bielefeld fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2.5M4.90×
02Niedersachsen~600K1.95×
03Hamburg~70K0.97×
04Sachsen~100K0.92×
05Saarland~40K0.89×
06Mecklenburg-Vorpommern~50K0.85×
07Sachsen-Anhalt~70K0.84×
08Schleswig-Holstein~100K0.82×
09Brandenburg~80K0.78×
10Bremen~20K0.60×
11Rheinland-Pfalz~90K0.55×
12Berlin~80K0.55×
13Hessen~100K0.50×
14Bayern~200K0.44×
15Thüringen~30K0.38×
16Baden-Württemberg~200K0.37×
Fig. 06

Affinity by region

Affinity by region — Arminia Bielefeld, Germany
0.37×1.00×4.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arminia Bielefeld audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arminia Bielefeld audience
#·InterestCategoryAffinity×
011. FC Union BerlinSports23.17×
02Frauen-BundesligaSports22.89×
031. FC HeidenheimSports18.24×
04Paris Saint-Germain FémininesSports17.89×
05Holstein KielSports13.54×
06VfL BochumSports13.19×
07Eintracht BraunschweigSports13.01×
08TransfermarktSports12.51×
09Dynamo DresdenSports12.49×
10F.C. Hansa RostockSports12.28×
11RB LeipzigSports10.71×
12Hannover 96Sports10.30×
133. LigaSports9.58×
14Borussia MönchengladbachSports8.43×
15SV Werder BremenSports7.98×
16VfB StuttgartSports7.24×
172. BundesligaSports6.03×
18SportschauSports5.67×
19Borussia DortmundSports4.97×
20FIFA World CupSports3.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arminia Bielefeld audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arminia Bielefeld audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.07×
IndividualismJOY1.83×
PatriotismCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arminia Bielefeld audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
Price SensitivityPREMIUM0.72×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arminia Bielefeld have in Germany?

Arminia Bielefeld has an estimated audience of 2,623,814 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Arminia Bielefeld fans?

29.8% of Arminia Bielefeld fans are female, 70.2% are male, with an average age of 35.4 years.

03

Which brands do Arminia Bielefeld fans like most?

Arminia Bielefeld fans show strongest brand affinity for Transfermarkt (12.51×), Frauen-Bundesliga (22.89×), and Dynamo Dresden (12.49×) over the country average.

04

Where do Arminia Bielefeld fans live in Germany?

Arminia Bielefeld fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Niedersachsen (reach ~600K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Arminia Bielefeld fans also like?

Beyond Arminia Bielefeld itself, the audience over-indexes on Frauen-Bundesliga (22.89×), Dynamo Dresden (12.49×), 1. FC Union Berlin (23.17×), and SV Werder Bremen (7.98×) compared to the Germany average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Arminia Bielefeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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