Rascasse Audience Intelligence

Holstein Kiel Audience in Germany

A data profile of the people who buy, follow and care about Holstein Kiel in Germany — modelled from more than twelve digital signal sources. Holstein Kiel has an estimated audience of 2,411,036 people in Germany.

#85among Soccer in Germany#49among Team in Germany#224in Sports

The average Holstein Kiel fan in Germany is 41.7 years old, more male, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Ole Werner, Shuto Machino, THW Kiel, with strongest over-indexing on Ole Werner (267.4× the country average).

Demographically, the Holstein Kiel audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Holstein Kiel fan in Germany is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Ole Werner.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holstein Kiel profile in Germany.

Audience size
2.4M
in Germany
Gender
31.7%♀
68.3% male
Age
41.7
average years
Country rank
#2751
Team in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Holstein Kiel fans

31.7% are female, 68.3% are male, average age 41.7.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for Holstein Kiel audience in Germany
MetricValue
Female31.7%
Male68.3%
Average age41.7
Estimated audience size2,411,036
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Holstein Kiel audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4926%
50+24%
Fig. 04

Worldwide distribution

59.5%

of the worldwide Holstein Kiel audience comes from Germany.

Worldwide audience distribution share by country for Holstein Kiel
CountryShare
Germany59.5%
South Africa2.3%
Peru2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holstein Kiel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Holstein Kiel fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~1M9.76×
02Hamburg~100K2.18×
03Niedersachsen~100K0.55×
04Mecklenburg-Vorpommern~30K0.51×
05Bremen~10K0.43×
06Nordrhein-Westfalen~200K0.32×
07Sachsen-Anhalt~20K0.32×
08Berlin~40K0.29×
09Sachsen~40K0.28×
10Hessen~50K0.26×
11Rheinland-Pfalz~40K0.26×
12Saarland~8K0.25×
13Brandenburg~20K0.24×
14Baden-Württemberg~90K0.23×
15Bayern~90K0.20×
16Thüringen~10K0.18×
Fig. 06

Affinity by region

Affinity by region — Holstein Kiel, Germany
0.18×1.00×9.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holstein Kiel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holstein Kiel audience
#·InterestCategoryAffinity×
01Ole WernerSports267.40×
02Shuto MachinoSports134.44×
03PlönTravel & Leisure50.79×
04VfB LübeckSports40.20×
05JutlandTravel & Leisure28.53×
06THW KielSports28.05×
07SG Flensburg-HandewittSports21.66×
08Kieler NachrichtenNews21.49×
09IHF World Women's Handball ChampionshipSports13.24×
101. FC HeidenheimSports13.07×
11FC St. PauliSports10.62×
12Frauen-BundesligaSports10.22×
13Eintracht BraunschweigSports9.84×
14F.C. Hansa RostockSports8.71×
15IHF World Men's Handball ChampionshipSports8.55×
16LeedsTravel & Leisure7.98×
17Hamburger SVSports7.66×
18TransfermarktSports7.40×
193. LigaSports7.12×
20SV Werder BremenSports5.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holstein Kiel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Holstein Kiel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.40×
Convenience OrientationPREMIUM1.37×
Sports ActivityPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Holstein Kiel audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.62×
Design AffinityPREMIUM0.62×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Holstein Kiel have in Germany?

Holstein Kiel has an estimated audience of 2,411,036 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.

02

What is the gender split and age of Holstein Kiel fans?

31.7% of Holstein Kiel fans are female, 68.3% are male, with an average age of 41.7 years.

03

Which brands do Holstein Kiel fans like most?

Holstein Kiel fans show strongest brand affinity for Ole Werner (267.4×), Shuto Machino (134.44×), and THW Kiel (28.05×) over the country average.

04

Where do Holstein Kiel fans live in Germany?

Holstein Kiel fans in Germany are most concentrated in Schleswig-Holstein (reach ~1M), Nordrhein-Westfalen (reach ~200K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Holstein Kiel fans also like?

Beyond Holstein Kiel itself, the audience over-indexes on Shuto Machino (134.44×), THW Kiel (28.05×), Transfermarkt (7.4×), and IHF World Men's Handball Championship (8.55×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Holstein Kiel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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