Holstein Kiel Audience in Germany
Holstein Kiel has an estimated audience of 2,734,402 people in Germany. 31.7% are female, 68.3% are male, average age 41.7. Top regions: Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Ole Werner, Shuto Machino, THW Kiel, Transfermarkt, IHF World Men's Handball Championship.
The average Holstein Kiel fan in Germany is 41.7 years old, more male, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Ole Werner, Shuto Machino, THW Kiel, with strongest over-indexing on Ole Werner (267.4× the country average). Demographically, the Holstein Kiel audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Holstein Kiel fans
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 41.7 |
| Estimated audience size | 2,734,402 |
Audience persona
The typical Holstein Kiel fan in Germany is more male, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for Ole Werner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 927,188 | 9.44× |
| Nordrhein-Westfalen | 206,605 | 0.35× |
| Niedersachsen | 152,161 | 0.57× |
| Hamburg | 144,094 | 2.33× |
| Baden-Württemberg | 93,800 | 0.25× |
| Bayern | 92,530 | 0.21× |
| Hessen | 57,617 | 0.28× |
| Rheinland-Pfalz | 37,088 | 0.27× |
| Berlin | 35,161 | 0.29× |
| Sachsen | 27,702 | 0.21× |
| Mecklenburg-Vorpommern | 27,685 | 0.53× |
| Brandenburg | 20,435 | 0.24× |
| Sachsen-Anhalt | 15,060 | 0.21× |
| Thüringen | 11,670 | 0.17× |
| Bremen | 10,401 | 0.44× |
| Saarland | 6,950 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ole Werner | 267.4× | Sports |
| Shuto Machino | 134.44× | Sports |
| THW Kiel | 28.05× | Sports |
| Transfermarkt | 7.4× | Sports |
| IHF World Men's Handball Championship | 8.55× | Sports |
| SV Werder Bremen | 5.7× | Sports |
| Kieler Nachrichten | 21.49× | News |
| Hamburger SV | 7.66× | Sports |
| Jutland | 28.53× | Travel & Leisure |
| VfB Lübeck | 40.2× | Sports |
| FC St. Pauli | 10.62× | Sports |
| F.C. Hansa Rostock | 8.71× | Sports |
| 1. FC Heidenheim | 13.07× | Sports |
| Plön | 50.79× | Travel & Leisure |
| Borussia Dortmund | 2.86× | Sports |
| Eintracht Braunschweig | 9.84× | Sports |
| IHF World Women's Handball Championship | 13.24× | Sports |
| Leeds | 7.98× | Travel & Leisure |
| Kiel Week | 49.97× | Sports |
| SG Flensburg-Handewitt | 21.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.51 |
| Patriotism | CONSERVATISM | 1.47 |
| Sports Activity | POWER | 1.2 |
| Pet Ownership | JOY | 1.12 |
| Career Orientation | POWER | 1.02 |
| Early Adopter Mentality | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 64.3% |
| South Africa | 2.2% |
| Peru | 2.1% |
See Holstein Kiel audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Holstein Kiel have in Germany?
Holstein Kiel has an estimated audience of 2,734,402 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.
What is the gender split and age of Holstein Kiel fans?
31.7% of Holstein Kiel fans are female, 68.3% are male, with an average age of 41.7 years.
Which brands do Holstein Kiel fans like most?
Holstein Kiel fans show strongest brand affinity for Ole Werner (267.4×), Shuto Machino (134.44×), and THW Kiel (28.05×) over the country average.
Where do Holstein Kiel fans live in Germany?
Holstein Kiel fans in Germany are most concentrated in Schleswig-Holstein (reach 927,188), Nordrhein-Westfalen (reach 206,605), and Niedersachsen (reach 152,161). These three regions account for the largest share of the active audience.
What other brands do Holstein Kiel fans also like?
Beyond Holstein Kiel itself, the audience over-indexes on Shuto Machino (134.44×), THW Kiel (28.05×), Transfermarkt (7.4×), and IHF World Men's Handball Championship (8.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holstein Kiel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.