Jutland Audience in Germany
Jutland has an estimated audience of 491,151 people in Germany. 53.0% are female, 47.0% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Holstein Kiel, SG Flensburg-Handewitt, Borussia Dortmund, Cetaphil, F.C. Hansa Rostock.
The average Jutland fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Holstein Kiel, SG Flensburg-Handewitt, Borussia Dortmund, with strongest over-indexing on Holstein Kiel (28.25× the country average). Demographically, the Jutland audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Jutland fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.3 |
| Estimated audience size | 491,151 |
Audience persona
The typical Jutland fan in Germany is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Holstein Kiel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,903 | 0.75× |
| Bayern | 50,810 | 0.64× |
| Niedersachsen | 48,415 | 1.02× |
| Baden-Württemberg | 44,637 | 0.67× |
| Sachsen | 32,104 | 1.33× |
| Schleswig-Holstein | 30,358 | 1.72× |
| Hessen | 28,894 | 0.77× |
| Berlin | 21,095 | 0.96× |
| Brandenburg | 19,025 | 1.25× |
| Rheinland-Pfalz | 16,084 | 0.65× |
| Mecklenburg-Vorpommern | 14,881 | 1.59× |
| Thüringen | 13,929 | 1.11× |
| Hamburg | 13,616 | 1.23× |
| Sachsen-Anhalt | 13,167 | 1.03× |
| Bremen | 3,498 | 0.83× |
| Saarland | 2,649 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Holstein Kiel | 28.25× | Sports |
| SG Flensburg-Handewitt | 17.92× | Sports |
| Borussia Dortmund | 2.03× | Sports |
| Cetaphil | 20× | Beauty & Wellness |
| F.C. Hansa Rostock | 5.48× | Sports |
| Kiel Week | 32.65× | Sports |
| SpVgg Greuther Fürth | 9.72× | Sports |
| Gated community | 6.73× | Home & Garden |
| Hamburger SV | 3.33× | Sports |
| Anheuser-Busch InBev | 14.36× | Food & Beverages |
| 2. Bundesliga | 2.5× | Sports |
| Poland national football team | 11.71× | Sports |
| FC Bayern Munich | 1.82× | Sports |
| Eintracht Frankfurt | 2.35× | Sports |
| VfB Stuttgart | 2.55× | Sports |
| Transfermarkt | 2.56× | Sports |
| Tagesschau | 1.72× | Movies & TV |
| Western Union | 3.52× | Business & Career |
| RB Leipzig | 2.79× | Sports |
| Meghan Markle | 5.06× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.39 |
| Quality Awareness | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.42 |
| Pet Ownership | JOY | 1.36 |
| Community Orientation | OPEN | 1.35 |
| Design Affinity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Denmark | 68.8% |
| Germany | 17.4% |
| United States | 5.9% |
See Jutland audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Jutland have in Germany?
Jutland has an estimated audience of 491,151 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jutland fans?
53.0% of Jutland fans are female, 47.0% are male, with an average age of 43.3 years.
Which brands do Jutland fans like most?
Jutland fans show strongest brand affinity for Holstein Kiel (28.25×), SG Flensburg-Handewitt (17.92×), and Borussia Dortmund (2.03×) over the country average.
Where do Jutland fans live in Germany?
Jutland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,903), Bayern (reach 50,810), and Niedersachsen (reach 48,415). These three regions account for the largest share of the active audience.
What other brands do Jutland fans also like?
Beyond Jutland itself, the audience over-indexes on SG Flensburg-Handewitt (17.92×), Borussia Dortmund (2.03×), Cetaphil (20×), and F.C. Hansa Rostock (5.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jutland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.