A data profile of the people who buy, follow and care about Jutland in Germany — modelled from more than twelve digital signal sources. Jutland has an estimated audience of 491,151 people in Germany.
The average Jutland fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Holstein Kiel, SpVgg Greuther Fürth, Frauen-Bundesliga, with strongest over-indexing on Holstein Kiel (28.53× the country average).
Demographically, the Jutland audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Jutland fan in Germany is balanced, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Holstein Kiel.
The key figures that characterise the Jutland profile in Germany.
53.0% are female, 47.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.3 |
| Estimated audience size | 491,151 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 24% |
of the worldwide Jutland audience comes from Germany.
| Country | Share |
|---|---|
| Denmark | 68.7% |
| Germany | 17.4% |
| United States | 6.0% |
Where the Jutland audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~30K | 1.73× | |
| 02 | Mecklenburg-Vorpommern | ~10K | 1.54× | |
| 03 | Sachsen | ~30K | 1.28× | |
| 04 | Hamburg | ~10K | 1.26× | |
| 05 | Brandenburg | ~20K | 1.20× | |
| 06 | Thüringen | ~10K | 1.09× | |
| 07 | Sachsen-Anhalt | ~10K | 1.03× | |
| 08 | Niedersachsen | ~50K | 1.00× | |
| 09 | Berlin | ~20K | 1.00× | |
| 10 | Bremen | ~4K | 0.94× | |
| 11 | Hessen | ~30K | 0.80× | |
| 12 | Nordrhein-Westfalen | ~80K | 0.75× | |
| 13 | Rheinland-Pfalz | ~20K | 0.69× | |
| 14 | Baden-Württemberg | ~50K | 0.67× | |
| 15 | Bayern | ~50K | 0.66× | |
| 16 | Saarland | ~4K | 0.66× |
The strongest cross-interests of the Jutland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kiel Week | Sports | 33.62× | ||
| 02 | Holstein Kiel | Sports | 28.53× | ||
| 03 | Cetaphil | Beauty & Wellness | 20.00× | ||
| 04 | Anheuser-Busch InBev | Food & Beverages | 16.19× | ||
| 05 | SpVgg Greuther Fürth | Sports | 11.80× | ||
| 06 | Poland national football team | Sports | 11.76× | ||
| 07 | Jet ski | Sports | 10.45× | ||
| 08 | SG Flensburg-Handewitt | Sports | 10.15× | ||
| 09 | Frauen-Bundesliga | Sports | 8.16× | ||
| 10 | VfL Osnabrück | Sports | 7.90× | ||
| 11 | Five Guys | Food & Beverages | 7.20× | ||
| 12 | Lothar Matthäus | Sports | 6.52× | ||
| 13 | Eintracht Braunschweig | Sports | 5.73× | ||
| 14 | VfL Bochum | Sports | 5.05× | ||
| 15 | Hamburger SV | Sports | 3.47× | ||
| 16 | RB Leipzig | Sports | 3.00× | ||
| 17 | Transfermarkt | Sports | 2.72× | ||
| 18 | Müller (company) | Food & Beverages | 2.15× | ||
| 19 | Nature | Home & Garden | 2.02× | ||
| 20 | Tagesschau | Movies & TV | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.92× | |
| Patriotism | CONSERVATISM | 1.74× | |
| Community Orientation | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.81× |
Jutland has an estimated audience of 491,151 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
53.0% of Jutland fans are female, 47.0% are male, with an average age of 43.3 years.
Jutland fans show strongest brand affinity for Holstein Kiel (28.53×), SpVgg Greuther Fürth (11.8×), and Frauen-Bundesliga (8.16×) over the country average.
Jutland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Jutland itself, the audience over-indexes on SpVgg Greuther Fürth (11.8×), Frauen-Bundesliga (8.16×), Cetaphil (20×), and Kiel Week (33.62×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Jutland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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