SG Flensburg-Handewitt Audience in Germany
SG Flensburg-Handewitt has an estimated audience of 582,643 people in Germany. 36.6% are female, 63.4% are male, average age 38.7. Top regions: Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: IHF World Men's Handball Championship, IHF World Women's Handball Championship, Johannes Golla, European Men's Handball Championship, THW Kiel.
The average SG Flensburg-Handewitt fan in Germany is 38.7 years old, more male, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include IHF World Men's Handball Championship, IHF World Women's Handball Championship, Johannes Golla, with strongest over-indexing on IHF World Men's Handball Championship (137.54× the country average). Demographically, the SG Flensburg-Handewitt audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Handball
Demographics of SG Flensburg-Handewitt fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 38.7 |
| Estimated audience size | 582,643 |
Audience persona
The typical SG Flensburg-Handewitt fan in Germany is more male, around 38.7 years old, with strong Sports Activity tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 194,325 | 9.29× |
| Nordrhein-Westfalen | 33,264 | 0.26× |
| Niedersachsen | 32,154 | 0.57× |
| Hamburg | 21,466 | 1.63× |
| Baden-Württemberg | 18,740 | 0.24× |
| Bayern | 14,403 | 0.15× |
| Hessen | 14,049 | 0.32× |
| Sachsen-Anhalt | 13,078 | 0.87× |
| Sachsen | 9,603 | 0.34× |
| Berlin | 8,547 | 0.33× |
| Brandenburg | 6,389 | 0.35× |
| Mecklenburg-Vorpommern | 6,078 | 0.55× |
| Rheinland-Pfalz | 6,047 | 0.21× |
| Thüringen | 5,827 | 0.39× |
| Saarland | 1,684 | 0.24× |
| Bremen | 1,399 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 137.54× | Sports |
| IHF World Women's Handball Championship | 139.27× | Sports |
| Johannes Golla | 174.44× | Sports |
| European Men's Handball Championship | 89.73× | Sports |
| THW Kiel | 85.87× | Sports |
| Juri Knorr | 46.68× | Sports |
| International Handball Federation | 106.08× | Sports |
| Holstein Kiel | 28.87× | Sports |
| Füchse Berlin | 61.86× | Sports |
| SC Magdeburg | 38.39× | Sports |
| EHF Champions League | 66× | Sports |
| Liqui Moly | 36.51× | Cars & Mobility |
| European Handball Federation | 102.83× | Sports |
| Nils Lichtlein | 64.46× | Sports |
| Handball-Bundesliga | 25.44× | Sports |
| MT Melsungen | 54.18× | Sports |
| WeTransfer | 13.34× | Internet & Social Media |
| Floorball | 107.41× | Sports |
| Hamburger SV | 9.84× | Sports |
| SV Werder Bremen | 6.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.24 |
| Sustainability | BALANCE | 1.15 |
| Patriotism | CONSERVATISM | 1.12 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Career Orientation | POWER | 1.05 |
| Convenience Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.5% |
| Denmark | 8.1% |
| Italy | 1.5% |
See SG Flensburg-Handewitt audiences in other countries
- SG Flensburg-Handewitt — United States
- SG Flensburg-Handewitt — United Kingdom
- SG Flensburg-Handewitt — France
- SG Flensburg-Handewitt — Italy
- SG Flensburg-Handewitt — Spain
- SG Flensburg-Handewitt — Brazil
- SG Flensburg-Handewitt — Japan
- SG Flensburg-Handewitt — South Korea
- SG Flensburg-Handewitt — India
More Handball audiences in Germany
- IHF World Men's Handball Championship (7,052,780)
- IHF World Women's Handball Championship (1,697,078)
- Handball-Bundesliga (1,626,296)
- Juri Knorr (1,124,901)
- SC Magdeburg (1,080,543)
Frequently asked questions
How many fans does SG Flensburg-Handewitt have in Germany?
SG Flensburg-Handewitt has an estimated audience of 582,643 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.
What is the gender split and age of SG Flensburg-Handewitt fans?
36.6% of SG Flensburg-Handewitt fans are female, 63.4% are male, with an average age of 38.7 years.
Which brands do SG Flensburg-Handewitt fans like most?
SG Flensburg-Handewitt fans show strongest brand affinity for IHF World Men's Handball Championship (137.54×), IHF World Women's Handball Championship (139.27×), and Johannes Golla (174.44×) over the country average.
Where do SG Flensburg-Handewitt fans live in Germany?
SG Flensburg-Handewitt fans in Germany are most concentrated in Schleswig-Holstein (reach 194,325), Nordrhein-Westfalen (reach 33,264), and Niedersachsen (reach 32,154). These three regions account for the largest share of the active audience.
What other brands do SG Flensburg-Handewitt fans also like?
Beyond SG Flensburg-Handewitt itself, the audience over-indexes on IHF World Women's Handball Championship (139.27×), Johannes Golla (174.44×), European Men's Handball Championship (89.73×), and THW Kiel (85.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SG Flensburg-Handewitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.