Rascasse Audience Intelligence

SG Flensburg-Handewitt Audience in Germany

A data profile of the people who buy, follow and care about SG Flensburg-Handewitt in Germany — modelled from more than twelve digital signal sources. SG Flensburg-Handewitt has an estimated audience of 587,145 people in Germany.

#12among Handball in Germany#140among Team in Germany#806in Sports

The average SG Flensburg-Handewitt fan in Germany is 38.7 years old, more male, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include IHF World Men's Handball Championship, IHF World Women's Handball Championship, European Men's Handball Championship, with strongest over-indexing on IHF World Men's Handball Championship (137.54× the country average).

Demographically, the SG Flensburg-Handewitt audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Healthy Lifestyle, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SG Flensburg-Handewitt fan in Germany is more male, around 38.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for IHF World Men's Handball Championship.

Category: Sports · Type: Team · Subtype: Handball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SG Flensburg-Handewitt profile in Germany.

Audience size
587K
in Germany
Gender
36.6%♀
63.4% male
Age
38.7
average years
Country rank
#10296
Team in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SG Flensburg-Handewitt fans

36.6% are female, 63.4% are male, average age 38.7.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for SG Flensburg-Handewitt audience in Germany
MetricValue
Female36.6%
Male63.4%
Average age38.7
Estimated audience size587,145
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the SG Flensburg-Handewitt audience in Germany
Age bracketShare%
16-1924%
20-2917%
30-3917%
40-4923%
50+19%
Fig. 04

Worldwide distribution

84.8%

of the worldwide SG Flensburg-Handewitt audience comes from Germany.

Worldwide audience distribution share by country for SG Flensburg-Handewitt
CountryShare
Germany84.8%
Denmark6.6%
Italy1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SG Flensburg-Handewitt audience in Germany is strongest.

Fig. 05

Top regions by affinity

SG Flensburg-Handewitt fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~200K9.32×
02Hamburg~20K1.44×
03Sachsen-Anhalt~10K0.96×
04Mecklenburg-Vorpommern~7K0.63×
05Niedersachsen~30K0.52×
06Bremen~2K0.47×
07Thüringen~7K0.45×
08Saarland~3K0.43×
09Brandenburg~7K0.41×
10Sachsen~10K0.38×
11Berlin~9K0.36×
12Hessen~10K0.33×
13Nordrhein-Westfalen~30K0.27×
14Rheinland-Pfalz~8K0.27×
15Baden-Württemberg~20K0.25×
16Bayern~20K0.18×
Fig. 06

Affinity by region

Affinity by region — SG Flensburg-Handewitt, Germany
0.18×1.00×9.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SG Flensburg-Handewitt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SG Flensburg-Handewitt audience
#·InterestCategoryAffinity×
01Johannes GollaSports174.44×
02IHF World Women's Handball ChampionshipSports139.27×
03IHF World Men's Handball ChampionshipSports137.54×
04FloorballSports107.41×
05International Handball FederationSports106.08×
06European Handball FederationSports102.83×
07European Men's Handball ChampionshipSports89.73×
08THW KielSports85.87×
09EHF Champions LeagueSports66.00×
10Nils LichtleinSports64.46×
11Füchse BerlinSports61.86×
12MT MelsungenSports54.18×
13Juri KnorrSports46.68×
14SC MagdeburgSports38.39×
15Liqui MolyCars & Mobility36.51×
16Holstein KielSports28.87×
17Handball-BundesligaSports25.44×
18WeTransferInternet & Social Media13.34×
19Hamburger SVSports9.84×
20SV Werder BremenSports6.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SG Flensburg-Handewitt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SG Flensburg-Handewitt audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.17×
Social Media UsageJOY1.54×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SG Flensburg-Handewitt audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.52×
Design AffinityPREMIUM0.62×
MindfulnessBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SG Flensburg-Handewitt have in Germany?

SG Flensburg-Handewitt has an estimated audience of 587,145 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.

02

What is the gender split and age of SG Flensburg-Handewitt fans?

36.6% of SG Flensburg-Handewitt fans are female, 63.4% are male, with an average age of 38.7 years.

03

Which brands do SG Flensburg-Handewitt fans like most?

SG Flensburg-Handewitt fans show strongest brand affinity for IHF World Men's Handball Championship (137.54×), IHF World Women's Handball Championship (139.27×), and European Men's Handball Championship (89.73×) over the country average.

04

Where do SG Flensburg-Handewitt fans live in Germany?

SG Flensburg-Handewitt fans in Germany are most concentrated in Schleswig-Holstein (reach ~200K), Nordrhein-Westfalen (reach ~30K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do SG Flensburg-Handewitt fans also like?

Beyond SG Flensburg-Handewitt itself, the audience over-indexes on IHF World Women's Handball Championship (139.27×), European Men's Handball Championship (89.73×), Johannes Golla (174.44×), and THW Kiel (85.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Handball audiences in Germany

See SG Flensburg-Handewitt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SG Flensburg-Handewitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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