European Men's Handball Championship Audience in Germany

European Men's Handball Championship logo

European Men's Handball Championship has an estimated audience of 1,076,111 people in Germany. 39.0% are female, 61.0% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: IHF World Men's Handball Championship, IHF World Women's Handball Championship, THW Kiel, SG Flensburg-Handewitt, UEFA Women's Championship.

The average European Men's Handball Championship fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include IHF World Men's Handball Championship, IHF World Women's Handball Championship, THW Kiel, with strongest over-indexing on IHF World Men's Handball Championship (92.97× the country average). Demographically, the European Men's Handball Championship audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Handball

Demographics of European Men's Handball Championship fans

Demographic split for European Men's Handball Championship audience in Germany
MetricValue
Female39.0%
Male61.0%
Average age36.7
Estimated audience size1,076,111

Audience persona

The typical European Men's Handball Championship fan in Germany is more male, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for IHF World Men's Handball Championship.

Top regions in Germany

Top regions ranked by reach for European Men's Handball Championship in Germany
RegionReachAffinity
Nordrhein-Westfalen221,2080.94×
Baden-Württemberg156,5021.06×
Niedersachsen127,8541.22×
Bayern127,5530.74×
Sachsen66,3331.25×
Hessen64,2340.78×
Schleswig-Holstein54,6421.41×
Rheinland-Pfalz51,1540.95×
Brandenburg40,3621.21×
Sachsen-Anhalt37,3721.34×
Berlin31,3890.65×
Thüringen30,0931.09×
Mecklenburg-Vorpommern26,2601.27×
Hamburg16,2050.66×
Saarland11,4770.87×
Bremen5,1600.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for European Men's Handball Championship audience
BrandAffinityCategory
IHF World Men's Handball Championship92.97×Sports
IHF World Women's Handball Championship122.09×Sports
THW Kiel76.9×Sports
SG Flensburg-Handewitt97.12×Sports
UEFA Women's Championship103.75×Sports
International Handball Federation98.78×Sports
Juri Knorr41.47×Sports
AOL36.78×Internet & Social Media
Yours Clothing84.96×Fashion & Accessoires
Rhein-Neckar Löwen32.85×Sports
Füchse Berlin39.98×Sports
Nils Lichtlein52.92×Sports
Johannes Golla40.92×Sports
Handball-Bundesliga20×Sports
Egyptian Museum105.7×Arts & Culture
Silvio Heinevetter61.6×Sports
sheego20×Fashion & Accessoires
EHF Champions League40.44×Sports
SC Magdeburg20.68×Sports
Mikasa Sports74.34×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by European Men's Handball Championship audience
TraitClusterScore
Sports ActivityPOWER1.42
Healthy LifestyleBALANCE1.3
SustainabilityBALANCE1.18
Career OrientationPOWER1.17
Early Adopter MentalityPOWER1.15
DIY MentalityTHRILL0.97

Worldwide distribution

Worldwide audience distribution share by country for European Men's Handball Championship
CountryShare
Germany70.5%
France6.3%
Denmark4.7%

See European Men's Handball Championship audiences in other countries

More Handball audiences in Germany

Frequently asked questions

How many fans does European Men's Handball Championship have in Germany?

European Men's Handball Championship has an estimated audience of 1,076,111 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of European Men's Handball Championship fans?

39.0% of European Men's Handball Championship fans are female, 61.0% are male, with an average age of 36.7 years.

Which brands do European Men's Handball Championship fans like most?

European Men's Handball Championship fans show strongest brand affinity for IHF World Men's Handball Championship (92.97×), IHF World Women's Handball Championship (122.09×), and THW Kiel (76.9×) over the country average.

Where do European Men's Handball Championship fans live in Germany?

European Men's Handball Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 221,208), Baden-Württemberg (reach 156,502), and Niedersachsen (reach 127,854). These three regions account for the largest share of the active audience.

What other brands do European Men's Handball Championship fans also like?

Beyond European Men's Handball Championship itself, the audience over-indexes on IHF World Women's Handball Championship (122.09×), THW Kiel (76.9×), SG Flensburg-Handewitt (97.12×), and UEFA Women's Championship (103.75×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for European Men's Handball Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.