AOL Target Market in Germany
A data profile of the people who buy, follow and care about AOL in Germany — modelled from more than twelve digital signal sources. AOL has an estimated audience of 512,275 people in Germany.
The average AOL fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Emily Blunt, FRITZ!Box, MSN, with strongest over-indexing on Emily Blunt (11.82× the country average).
Demographically, the AOL audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical AOL fan in Germany is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Emily Blunt.
At a glance
The key figures that characterise the AOL profile in Germany.
Search interest · 12-month trend
Customer demographics of AOL
38.2% are female, 61.8% are male, average age 35.8.
Gender split
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 35.8 |
| Estimated audience size | 512,275 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide AOL audience comes from Germany.
| Country | Share |
|---|---|
| United States | 33.5% |
| Germany | 6.3% |
| United Kingdom | 4.1% |
Geography
Where the AOL audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~20K | 1.66× | |
| 02 | Saarland | ~10K | 1.55× | |
| 03 | Brandenburg | ~20K | 1.35× | |
| 04 | Thüringen | ~10K | 1.16× | |
| 05 | Mecklenburg-Vorpommern | ~10K | 1.16× | |
| 06 | Sachsen | ~30K | 1.10× | |
| 07 | Rheinland-Pfalz | ~30K | 1.03× | |
| 08 | Niedersachsen | ~50K | 0.95× | |
| 09 | Schleswig-Holstein | ~20K | 0.95× | |
| 10 | Nordrhein-Westfalen | ~90K | 0.84× | |
| 11 | Baden-Württemberg | ~60K | 0.84× | |
| 12 | Hessen | ~30K | 0.80× | |
| 13 | Berlin | ~20K | 0.74× | |
| 14 | Bayern | ~50K | 0.64× | |
| 15 | Hamburg | ~7K | 0.64× | |
| 16 | Bremen | ~3K | 0.61× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the AOL audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blue Origin | Cars & Mobility | 31.45× | ||
| 02 | TMZ | Internet & Social Media | 24.78× | ||
| 03 | Quincy Jones | Music & Radio | 22.56× | ||
| 04 | Mamamia | Movies & TV | 20.33× | ||
| 05 | Emily Blunt | Movies & TV | 11.82× | ||
| 06 | Lily-Rose Depp | Movies & TV | 11.11× | ||
| 07 | Jimmy Kimmel | Movies & TV | 8.83× | ||
| 08 | Circus Krone | Travel & Leisure | 8.64× | ||
| 09 | Catherine Zeta-Jones | Movies & TV | 7.08× | ||
| 10 | Daily Mail | News | 6.59× | ||
| 11 | MSN | News | 6.29× | ||
| 12 | Global Television Network | Movies & TV | 6.23× | ||
| 13 | Bruce Willis | Movies & TV | 5.51× | ||
| 14 | FRITZ!Box | Technology & Electronics | 5.03× | ||
| 15 | Cover version | Music & Radio | 3.84× | ||
| 16 | X | Internet & Social Media | 2.77× | ||
| 17 | Vodafone | Technology & Electronics | 2.72× | ||
| 18 | Bauhaus | Shopping | 2.17× | ||
| 19 | Ukrainians | Music & Radio | 1.86× | ||
| 20 | YouTube | Movies & TV | 1.77× |
Personality of the AOL audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.34× | |
| Spirituality | BALANCE | 2.28× | |
| Early Adopter Mentality | POWER | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.01× | |
| Family Orientation | CONSERVATISM | 1.04× | |
| Sports Activity | POWER | 1.06× |
Frequently asked questions
Who is AOL's target market in Germany?
AOL's target market in Germany covers an estimated 512,275 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of AOL customers?
38.2% of the AOL audience are female, 61.8% are male, with an average age of 35.8 years.
Which brands do AOL fans like most?
AOL fans show strongest brand affinity for Emily Blunt (11.82×), FRITZ!Box (5.03×), and MSN (6.29×) over the country average.
Where do AOL fans live in Germany?
AOL fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do AOL fans also like?
Beyond AOL itself, the audience over-indexes on FRITZ!Box (5.03×), MSN (6.29×), TMZ (24.78×), and Bruce Willis (5.51×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See AOL audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for AOL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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