AOL Audience in Germany
AOL has an estimated audience of 1,001,378 people in Germany. 38.2% are female, 61.8% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: FRITZ!Box, Emily Blunt, MSN, TMZ, Bruce Willis.
The average AOL fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include FRITZ!Box, Emily Blunt, MSN, with strongest over-indexing on FRITZ!Box (5.03× the country average). Demographically, the AOL audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Brand
Demographics of AOL fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 35.8 |
| Estimated audience size | 1,001,378 |
Audience persona
The typical AOL fan in Germany is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 187,401 | 0.86× |
| Baden-Württemberg | 120,935 | 0.89× |
| Bayern | 105,623 | 0.66× |
| Niedersachsen | 95,750 | 0.98× |
| Hessen | 62,644 | 0.82× |
| Sachsen | 54,229 | 1.1× |
| Rheinland-Pfalz | 50,947 | 1.02× |
| Brandenburg | 42,437 | 1.37× |
| Sachsen-Anhalt | 41,539 | 1.6× |
| Berlin | 36,336 | 0.81× |
| Schleswig-Holstein | 34,266 | 0.95× |
| Thüringen | 28,759 | 1.13× |
| Mecklenburg-Vorpommern | 20,726 | 1.08× |
| Saarland | 17,886 | 1.45× |
| Hamburg | 15,060 | 0.67× |
| Bremen | 5,271 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 5.03× | Technology & Electronics |
| Emily Blunt | 11.82× | Movies & TV |
| MSN | 6.29× | News |
| TMZ | 24.78× | Internet & Social Media |
| Bruce Willis | 5.51× | Movies & TV |
| X | 2.77× | Internet & Social Media |
| Global Television Network | 6.23× | Movies & TV |
| Catherine Zeta-Jones | 7.08× | Movies & TV |
| Mamamia | 20.33× | Movies & TV |
| Eventim | 4.5× | Travel & Leisure |
| Cover version | 3.84× | Music & Radio |
| Vodafone | 2.72× | Technology & Electronics |
| Lily-Rose Depp | 11.11× | Movies & TV |
| Wetter.com | 2.35× | Home & Garden |
| Blue Origin | 31.45× | Cars & Mobility |
| Bauhaus | 2.17× | Shopping |
| Daily Mail | 6.59× | News |
| YouTube | 1.77× | Movies & TV |
| Jimmy Kimmel | 8.83× | Movies & TV |
| TikTok | 1.68× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.09 |
| Urban Lifestyle | OPEN | 1.45 |
| Spirituality | BALANCE | 1.41 |
| Patriotism | CONSERVATISM | 1.37 |
| Quality Awareness | PREMIUM | 1.32 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.1% |
| Germany | 9.8% |
| United Kingdom | 6.5% |
See AOL audiences in other countries
More Internet & Social Media audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does AOL have in Germany?
AOL has an estimated audience of 1,001,378 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of AOL fans?
38.2% of AOL fans are female, 61.8% are male, with an average age of 35.8 years.
Which brands do AOL fans like most?
AOL fans show strongest brand affinity for FRITZ!Box (5.03×), Emily Blunt (11.82×), and MSN (6.29×) over the country average.
Where do AOL fans live in Germany?
AOL fans in Germany are most concentrated in Nordrhein-Westfalen (reach 187,401), Baden-Württemberg (reach 120,935), and Bayern (reach 105,623). These three regions account for the largest share of the active audience.
What other brands do AOL fans also like?
Beyond AOL itself, the audience over-indexes on Emily Blunt (11.82×), MSN (6.29×), TMZ (24.78×), and Bruce Willis (5.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AOL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.