Mamamia Audience in Germany
Mamamia has an estimated audience of 253,483 people in Germany. 62.5% are female, 37.5% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: IHF World Men's Handball Championship, Edvard Grieg, Forest Whitaker, Catherine Zeta-Jones, European Men's Handball Championship.
The average Mamamia fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include IHF World Men's Handball Championship, Edvard Grieg, Forest Whitaker, with strongest over-indexing on IHF World Men's Handball Championship (13.16× the country average). Demographically, the Mamamia audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Mamamia fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 38.4 |
| Estimated audience size | 253,483 |
Audience persona
The typical Mamamia fan in Germany is more female, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,216 | 1.45× |
| Bayern | 56,517 | 1.39× |
| Baden-Württemberg | 33,903 | 0.98× |
| Niedersachsen | 29,722 | 1.21× |
| Hessen | 20,992 | 1.09× |
| Sachsen | 12,973 | 1.04× |
| Berlin | 11,600 | 1.02× |
| Rheinland-Pfalz | 10,979 | 0.86× |
| Schleswig-Holstein | 9,038 | 0.99× |
| Hamburg | 7,072 | 1.23× |
| Brandenburg | 6,648 | 0.85× |
| Thüringen | 4,778 | 0.74× |
| Sachsen-Anhalt | 4,097 | 0.62× |
| Mecklenburg-Vorpommern | 2,886 | 0.6× |
| Saarland | 2,841 | 0.91× |
| Bremen | 2,200 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 13.16× | Sports |
| Edvard Grieg | 74.74× | Literature |
| Forest Whitaker | 31.62× | Movies & TV |
| Catherine Zeta-Jones | 16.07× | Movies & TV |
| European Men's Handball Championship | 17.5× | Sports |
| AOL | 17.95× | Internet & Social Media |
| Catherine, Duchess of Cambridge | 10.65× | Politics & Society |
| JACK & JONES | 20× | Fashion & Accessoires |
| Mamma Mia! | 11.39× | Movies & TV |
| Winona Ryder | 6.63× | Movies & TV |
| David Schwimmer | 20× | Movies & TV |
| E-card | 44.85× | Internet & Social Media |
| Ludovico Einaudi | 13.71× | Music & Radio |
| ZBrush | 42.48× | Technology & Electronics |
| Meghan Markle | 6.79× | Fashion & Accessoires |
| Behance | 19.59× | Internet & Social Media |
| Pierce Brosnan | 5.82× | Movies & TV |
| Moulin Rouge! | 8.9× | Movies & TV |
| Metropolitan Opera | 5.67× | Arts & Culture |
| Smallville | 7.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.63 |
| Sports Activity | POWER | 1.42 |
| Design Affinity | PREMIUM | 1.38 |
| Creativity | OPEN | 1.35 |
| Early Adopter Mentality | POWER | 1.34 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Australia | 20.9% |
| United Kingdom | 7.0% |
See Mamamia audiences in other countries
More TV show audiences in Germany
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- Bauer sucht Frau (3,559,258)
Frequently asked questions
How many fans does Mamamia have in Germany?
Mamamia has an estimated audience of 253,483 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mamamia fans?
62.5% of Mamamia fans are female, 37.5% are male, with an average age of 38.4 years.
Which brands do Mamamia fans like most?
Mamamia fans show strongest brand affinity for IHF World Men's Handball Championship (13.16×), Edvard Grieg (74.74×), and Forest Whitaker (31.62×) over the country average.
Where do Mamamia fans live in Germany?
Mamamia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,216), Bayern (reach 56,517), and Baden-Württemberg (reach 33,903). These three regions account for the largest share of the active audience.
What other brands do Mamamia fans also like?
Beyond Mamamia itself, the audience over-indexes on Edvard Grieg (74.74×), Forest Whitaker (31.62×), Catherine Zeta-Jones (16.07×), and European Men's Handball Championship (17.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mamamia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.