Rascasse Audience Intelligence

Mamamia Audience in Germany

A data profile of the people who buy, follow and care about Mamamia in Germany — modelled from more than twelve digital signal sources. Mamamia has an estimated audience of 255,278 people in Germany.

#67among TV show in Germany#1225among Movie / TV Show / Series in Germany#3307in Movies & TV

The average Mamamia fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Edvard Grieg, Catherine Zeta-Jones, Catherine, Duchess of Cambridge, with strongest over-indexing on Edvard Grieg (86.54× the country average).

Demographically, the Mamamia audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mamamia fan in Germany is more female, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Edvard Grieg.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mamamia profile in Germany.

Audience size
255K
in Germany
Gender
62.5%♀
37.5% male
Age
38.4
average years
Country rank
#19400
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mamamia viewers

62.5% are female, 37.5% are male, average age 38.4.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Mamamia audience in Germany
MetricValue
Female62.5%
Male37.5%
Average age38.4
Estimated audience size255,278
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Mamamia audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3924%
40-4923%
50+14%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Mamamia audience comes from Germany.

Worldwide audience distribution share by country for Mamamia
CountryShare
United States21.8%
Australia20.3%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mamamia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mamamia fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.95×
02Bayern~60K1.41×
03Saarland~4K1.22×
04Niedersachsen~30K1.16×
05Hamburg~7K1.14×
06Sachsen~10K1.02×
07Schleswig-Holstein~9K1.00×
08Hessen~20K0.99×
09Bremen~2K0.98×
10Baden-Württemberg~30K0.92×
11Berlin~10K0.91×
12Rheinland-Pfalz~10K0.83×
13Brandenburg~6K0.82×
14Thüringen~5K0.76×
15Mecklenburg-Vorpommern~3K0.69×
16Sachsen-Anhalt~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Mamamia, Germany
0.66×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mamamia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mamamia audience
#·InterestCategoryAffinity×
01Edvard GriegLiterature86.54×
02E-cardInternet & Social Media53.97×
03ZBrushTechnology & Electronics33.53×
04Forest WhitakerMovies & TV33.39×
05AOLInternet & Social Media20.33×
06BehanceInternet & Social Media20.00×
07Jeff KoonsArts & Culture20.00×
08Franz LisztMusic & Radio20.00×
09Catherine Zeta-JonesMovies & TV19.25×
10Catherine, Duchess of CambridgePolitics & Society16.27×
11Mamma Mia!Movies & TV15.52×
12Miroslav KloseSports14.23×
13Lily-Rose DeppMovies & TV13.99×
14European Men's Handball ChampionshipSports13.10×
15IHF World Men's Handball ChampionshipSports9.53×
16Moulin Rouge!Movies & TV8.89×
17Pierce BrosnanMovies & TV6.48×
18Bastian SchweinsteigerSports6.20×
19DirecTVMovies & TV6.19×
20NatureHome & Garden2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mamamia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mamamia audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
ExtroversionTHRILL1.48×
Early Adopter MentalityPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mamamia audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
Pet OwnershipJOY0.84×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mamamia have in Germany?

Mamamia has an estimated audience of 255,278 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mamamia viewers?

62.5% of Mamamia fans are female, 37.5% are male, with an average age of 38.4 years.

03

Which brands do Mamamia fans like most?

Mamamia fans show strongest brand affinity for Edvard Grieg (86.54×), Catherine Zeta-Jones (19.25×), and Catherine, Duchess of Cambridge (16.27×) over the country average.

04

Where do Mamamia fans live in Germany?

Mamamia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mamamia fans also like?

Beyond Mamamia itself, the audience over-indexes on Catherine Zeta-Jones (19.25×), Catherine, Duchess of Cambridge (16.27×), IHF World Men's Handball Championship (9.53×), and Forest Whitaker (33.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in Germany

See Mamamia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mamamia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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