DirecTV Audience in Germany
DirecTV has an estimated audience of 1,721,544 people in Germany. 47.4% are female, 52.6% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ariel Winter, AT&T, IPTV, Northern Europe, 3 Doors Down.
The average DirecTV fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ariel Winter, AT&T, IPTV, with strongest over-indexing on Ariel Winter (94.88× the country average). Demographically, the DirecTV audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of DirecTV fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 34.4 |
| Estimated audience size | 1,721,544 |
Audience persona
The typical DirecTV fan in Germany is balanced, around 34.4 years old, with strong DIY Mentality tendencies and a notable affinity for Ariel Winter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 414,831 | 1.1× |
| Bayern | 312,659 | 1.13× |
| Baden-Württemberg | 229,980 | 0.98× |
| Niedersachsen | 182,485 | 1.09× |
| Hessen | 139,509 | 1.06× |
| Sachsen | 95,044 | 1.13× |
| Berlin | 93,574 | 1.22× |
| Rheinland-Pfalz | 87,005 | 1.01× |
| Brandenburg | 47,000 | 0.88× |
| Hamburg | 46,849 | 1.2× |
| Sachsen-Anhalt | 37,464 | 0.84× |
| Thüringen | 35,928 | 0.82× |
| Schleswig-Holstein | 34,666 | 0.56× |
| Mecklenburg-Vorpommern | 33,297 | 1.01× |
| Saarland | 21,260 | 1.01× |
| Bremen | 14,164 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ariel Winter | 94.88× | Movies & TV |
| AT&T | 86.37× | Technology & Electronics |
| IPTV | 21.86× | Technology & Electronics |
| Northern Europe | 19.09× | Politics & Society |
| 3 Doors Down | 50.27× | Music & Radio |
| Kitty Cats | 39.89× | Movies & TV |
| Massage | 10.28× | Health |
| Children's television series | 14.2× | Movies & TV |
| Wikipedia | 5.65× | Internet & Social Media |
| Limerick | 95.83× | Literature |
| lime | 35.32× | Cars & Mobility |
| Television network | 10.62× | Movies & TV |
| Sarah Hyland | 20× | Movies & TV |
| Travel technology | 11.06× | Travel & Leisure |
| Kristen Bell | 20× | Movies & TV |
| Norwegian Forest cat | 17.13× | Pets & Animals |
| Parks and Recreation | 29.94× | Movies & TV |
| Nice | 6.87× | Travel & Leisure |
| Colosseum | 47.88× | Travel & Leisure |
| Exotic Shorthair | 30.25× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.86 |
| Sustainability | BALANCE | 1.66 |
| Early Adopter Mentality | POWER | 1.41 |
| Sports Activity | POWER | 1.38 |
| Travelling | THRILL | 1.21 |
| Design Affinity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.2% |
| Argentina | 3.7% |
| Germany | 2.9% |
See DirecTV audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does DirecTV have in Germany?
DirecTV has an estimated audience of 1,721,544 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DirecTV fans?
47.4% of DirecTV fans are female, 52.6% are male, with an average age of 34.4 years.
Which brands do DirecTV fans like most?
DirecTV fans show strongest brand affinity for Ariel Winter (94.88×), AT&T (86.37×), and IPTV (21.86×) over the country average.
Where do DirecTV fans live in Germany?
DirecTV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 414,831), Bayern (reach 312,659), and Baden-Württemberg (reach 229,980). These three regions account for the largest share of the active audience.
What other brands do DirecTV fans also like?
Beyond DirecTV itself, the audience over-indexes on AT&T (86.37×), IPTV (21.86×), Northern Europe (19.09×), and 3 Doors Down (50.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DirecTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.